Come meet us in the US and the UK

Summer is nearly over, but the action at ClickTale has only just begun. We are going to be at 6 major conferences over the next two months and are looking forward to meeting and reconnecting with both old and new faces.  Have a look below for our anticipated appearances:

Shop.org 2010 - September 27-29, Dallas

Our travels kick off in Dallas as we join Shop.org at the end of September.  The list of keynotes includes speakers from Shoebuy.com, URBN and Southwest Airlines just to name a few.  This is THE event to be at if you have anything to do with internet retail or ecommerce.  What’s more, we’re giving away FREE tickets to ALL ClickTale customers, so if you’re interested in going, just let us know before the 14^th and we’ll be happy to hook you up.

eMetrics - October 3-7, Washington

Next, we’re flying over to the east coast as we head to Washington, D.C. We’ll be making an appearance at the eMetrics Marketing Optimization Summit, where some of the biggest names in web analytics get together.  Keynote speakers will include Jim Sterne, Joe Megibow, Bob Page and Adam Greco among many others.

Conversion Conference East - October 4-5, Washington

While in D.C., we’re also attending the latest Conversion Conference East that has got the industry buzzing.  Finally, an entire event focusing entirely on website performance, usability and conversion rates!  Highly anticipated keynote speakers for the event include industry leading names like Tim Ash and Patrick Bultema.  You don’t want to miss out on this event if you wish to get the most out of your traffic and online campaigns. Read the rest of this entry »

Guest Article by Shmuli Goldberg

Many of our customers often ask what we mean when we say “In Page” web analytics, a term we coined several years ago. In this post, we’ll take a quick look at what In-Page analytics is, how it differs from other types of web analytics and why you need to use it.

What is In Page Analytics?

Most web analytics solutions capture visitors landing on a web page and monitor their movement from page to page within a site. This is great for collecting quantitative information about your website traffic, with pageviews, number of visitors and time on page being the key metrics. However, this traditional approach to web analytics can’t tell you much about what visitors do once inside these pages.

That’s where In-Page analytics comes in. It focuses on visitor interactions inside these pages, recording everything from mouse moves and clicks to actual keystrokes. This gives a much more qualitative, almost intimate, view into what your visitors are focusing on and interacting with inside the pages themselves.

Read the rest of this entry »

We’re raising the bar, again.

Today, ClickTale is launching two new heatmap analytics, which are set to revolutionize the way the industry looks at both heatmaps and visual analytics as a whole.

Our new Segmented Heatmaps give site owners the ability to filter ClickTale’s full range of visual heatmaps based on any customer information or browsing behavior. With our new Ultra Scale Heatmaps, site owners can view data from as many as 100,000 pageviews in a single graphical report, delivering accurate results at a fraction of the cost of traditional eye-tracking studies.

“The biggest challenge many site owners face is measuring visitor engagement and site usability on a realistic and affordable scale,” said Dr. Tal Schwartz, CEO and co-founder of ClickTale. “These new heatmap features reveal unprecedented detail about visitor behavior patterns that can be used to make on-the-fly website changes that improve site usability and conversion rates.”

We can see what new visitors look at on our homepage (left), as opposed to existing customers (right)

Read the rest of this entry »

We are happy to announce the addition of a new search module to our dashboard, delivering the full power of our comprehensive search from a simple, easy to use component. Now you’ll be able to search for specific customer videos directly from your ClickTale dashboard, in just a few clicks.

The module contains our four most popular search filters:

• Pages visited - find visitors based on the pages they visited within your site.
• Page count - find visitors based on the number of pages they saw within your site.
• Original referrer - find visitors based on how they came to your site.
• Events* - find visitors based on any behavioral or visitor events they encountered, such as a JavaScript error, clicking on a certain button, our coming from a specific email campaign.

Let’s look at a few simple examples you can try for yourself to find relevant and valuable customer videos:
Read the rest of this entry »

We are pleased to announce the launch of the ClickTale Dashboard, a sleek new user interface putting the full power of the ClickTale feature set right at your fingertips. Now our users have one-click access to revolutionary heatmaps, visitor recordings, form analytics and real-time traffic monitoring, giving them even more timely insights into their visitors’ online behavior.

Our new Dashboard is a totally refreshed, sleek user interface, built from the ground up on actual customer experience to give the end-user quick access to all of the most critical website metrics. We’ve used our own tool to find out exactly what our users want to get out of ClickTale, and made it easier than ever to view complete site performance metrics all from a single page, with drill-down access to more detailed analytics.

Read the rest of this entry »

Cyber-Duck helped OptimaSystems get incredible results in just 10 days!

Optima Systems is the UK’s leading office partitioning specialist, offering quality service and innovative design. They approached Cyber-Duck.co.uk, an award-winning London based digital agency, and asked them to help improve their conversion rates. They expected great results, but even they were amazed at the improvements!

“ClickTale was the obvious tool for the job,” said Lefteris Grammatas from Cyber-Duck “I am an active member on the Web Analytics Association and I follow many analytics mailing lists, groups and analytics experts’ blogs. We often use Google Analytics with ClickTale as they complement each other perfectly.”

Read the rest of this entry »

Come see us live in the US and the UK

The summer is nearly here, and ClickTale is going on the road. We’re going to be at four major events over May and June, and would love to meet you in person. We’re going to be attending:

eMetrics Marketing Optimization Summit - May 3-7, San Jose.

We’re kicking it off in California, at Jim Sterne’s world renowned eMetrics Summit. The speakers will include some of the biggest and brightest in the industry, with keynotes from Avinash Kaushik, Eric Peterson and Bryan Eisenberg. We’re also giving away a 20% discount off the 3 day summit pass, so you have no excuse not to be there! If you’re interested just let us know in the comments below and we’ll send it to you right away.

Conversion Conference West 2010 - May 4-5, San Jose.

Next we’ll be at the world’s first Conversion Conference. That’s right, an entire event focusing on website performance, usability and conversion rates! With keynote speakers like the remarkable Tim Ash and the legendary Jakob Nielsen, it is going to be THE event for anyone who wants to get the most out of their traffic and online campaigns.

The Omniture Summit - May 20-21, London.

After that, it’s a trip across the Atlantic for a short stop in London. We’ll be at the Omniture Summit at the end of May with some of the world most influential individuals in the online industry. We’ll hear keynotes from likes of Martin Lindstrom, Josh James and Brett Error, and have a chance to meet many of our customers face to face, so feel free to come along!

Internet Retailer Conference & Exhibition - June 8-11, Chicago.

Finally, we’re finishing off our summer conferences at America’s largest ecommerce event, the IRCE. With over 5,000 attendees, this is the place to be if you have anything to do with making money online. Some of the biggest names in the ecommerce industry, such as Stephanie Tilenius, Imran Jooma and Tony Ellison will all be giving keynotes, as well at over 170 other expert speakers. We’re giving away $100 discount for the entrance ticket, just comment below if you’re interested and we’ll send you the link.

Be in touch

If you’re going to be at any of these events, we’d really love to meet up. Feel free to contact us directly to arrange a time to chat. What’s more, we’ll be giving away free goodies such as exclusive ClickTale discounts at all our booths so come on down and meet us in person. We’re looking forward to a wonderful summer, and wishing you the same.

Today, we’re announcing the launch of the ClickTale Customer Showcase, giving you the chance to share your designs and experiences with tens of thousands of ClickTale customers. Our customer base and user community has grown at an incredible rate over the last year, and we wanted to launch a project that will give something back to its members.

You can send us any discoveries you’ve made using ClickTale, learn from the others’ experiences, and see how ClickTale has been used by websites great and small all over the globe. All Showcase projects will appear on our corporate blog and each month the best projects will be included in our monthly newsletter that goes out to over 40,000 subscribers.

By sharing your projects with us you’ll get some great buzz for your site, as well as helping out our ever growing community. There are no strict requirements or qualifications, any experiences you have had with ClickTale that will benefit the community would be great. It’s a wonderful way to get your designs out there for some constructive comments, positive feedback and free word of mouth marketing!

If you’re interested in having your webpage featured in our upcoming showcase, please send a nice email to showcase@clicktale.com.

Guest Post by Igor Soshkin, CEO, ShoppingCartElite.com

You cannot think of ClickTale as another cool feature that is available for your online business. It is mandatory service for every ecommerce site and if you don’t take advantage of it, you may be losing thousands of dollars annually. My name is Igor Soshkin and I am the CEO of ShoppingCartElite, our company offers a very advanced and sophisticated ecommerce shopping cart platform, and I’m here to talk a little bit about our experiences with ClickTale.

Some entrepreneurs might think that using ClickTale is a one-time optimization job, but in reality ClickTale can and should be used every single day to monitor your visitors’ interactions with your website.

WE USE CLICKTALE:

• To optimize visitor behaviour on the template level of the website. This task is usually done by designers and developers working together.
• We research the template to enhance the experience of the visitor, so the visitor can have an easy time getting from point A to point B.
• We also enhance the call to action on each web page, so the visitor does exactly what we want to them to do.

Read the rest of this entry »

“ClickTale Rocks! The ability to gain perspective from so many angles of user interaction within our website has given us a definite edge over our competition”

- Phillip Lakin, VP of Operations, EduLocator.com

EduLocator Corp is an Online educational search engine, directory and reference website for current and potential students. The service focuses on giving students the best possible information about the educational landscape, informing them about pay-scale and job pathways, as well as several financing options such as Canada’s Second Career program.

This Mouse Move Heatmap of Edulocator's homepage shows what visitors are looking at!

Phillip Lakin, VP of Operations, started using ClickTale on the site 8 months ago “This was the first time we came across a service that would allow us to watch videos of our visitors’ mouse moves. When you work with the same landing page for a long time you become very used to it, and forget how to approach it as a first-time user. ClickTale gave us invaluable insights into our user’s actual behavior on our site.”

Read the rest of this entry »