ClickTale Blog

We are pleased to announce the launch of five amazing Web Page Reports, that you can start using right away.  These reports will let you identify and fix problematic pages, thereby improving your site usability, conversion rates and profitability.  Discover the answers to these essential questions:

1. Which pages cause low visitor engagement?
2. In which pages do visitors click too little or too much?
3. Which pages generate the most JavaScript errors?
4. Which pages discourage visitors from scrolling down?
5. Which pages take the longest to load?

These are important questions, and  the answers you discover will help you analyze and optimize your website pages.

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Did you know that about 40-50% of your site’s visitors leave after seeing just a single page?*

If half of your traffic disappears, it will take a heavy toll on your site’s conversion rate. Understanding why visitors leave and how they interact with your site is crucial to your business, and bottom line.

ClickTale has helped thousands of sites like yours gain insight into customer behavior by showing actual visitor sessions, mouse movements, clicks, scrolls and more.

Based on the feedback of many of our customers, as well as our own experiences, we have prepared a set of 8 ‘best practices’ to help you boost conversion rates and improve site usability.

Read the rest of this entry »

We wanted to let you know that we’ve been busy adding new capabilities and features to ClickTale, and hope that you find them useful while optimizing your website’s usability and increasing conversion rates.

New Advanced Search functionality

• Optimize your landing pages by watching the visitors who arrive at specific pages
• Increase your conversion rates by watching visitors who failed to complete a purchase or did not sign-up
• … read more

Marketing Campaign Tracking

• Watch how visitors respond to your landing pages, and improve the effectiveness of your email and marketing campaigns.
• …read more

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ClickTale has developed a module that will integrate tightly with Magento, the feature-rich, enterprise-grade eCommerce platform.

If you’re not familiar with Magento, then you owe it to yourself to check them out. The new module will allow you to inject your ClickTale tracking code automatically into all of your web pages.

So, what’s so special, you ask? The module caches complete versions of each and every page view as it is delivered to your customer. That’s right! No matter what version of your site they see, ClickTale video playbacks will show you the exact content as seen and interacted with by your visitors.

Now, you can integrate ClickTale seamlessly into the Magento eCommerce platform, and take full advantage of ClickTale’s web analytic offerings. The module creates recording sessions and aggregate reports, which help you:

• Improve site usability
• Reduce shopping cart abandonment
• Enhance form conversions
• Optimize landing pages

Want to be one of the first to get your hands on the module?
We have recently begun beta testing, and if you are using Magento and would like to become a beta tester, please contact us.
The ClickTale-Magento Beta is limited to the first 100 users, so hurry while there are still invites.

More about Magento

Magento is groundbreaking eCommerce software. With more than 500,000 downloads - and counting - it is the fastest growing eCommerce platform in the market. A feature-rich, enterprise-grade eCommerce solution, Magento offers merchants complete flexibility and control over the user experience, content and functionality of their online stores. Magento’s intuitive administration interface includes powerful tools for marketing, search engine optimization and catalog management, enabling merchants to create sites tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution.

Google’s recent blog post describes how they use eye-tracking to improve the usability of the Google search results page, and showed that eye-tracking is a valuable technique for website optimization. The post received a lot of media attention, including mentions in leading blogs like TechCrunch and ReadWriteWeb, all indications that eye-tracking techniques are of high value and of general interest.

Unfortunately, eye-tracking studies are prohibitively expensive, preventing most small and medium sized businesses from conducting their own studies and enjoying the benefits of this research method. Which is why the results of a Carnegie Mellon study titled “What can a mouse cursor tell us? Correlation of eye/mouse movements on web browsing” are so interesting and important.

The study showed that 84% of the times that a region was visited by a mouse cursor, it was also visited by (users’) eye gaze. In addition, 88% of regions that were not gazed by the eye were also not visited by a mouse cursor.

“I wasn’t the least bit surprised when I read the Carnegie Mellon study. After looking at hundreds of visitor sessions, I have no doubt that mouse cursor movements and eye gazes are highly correlated” says Tal Schwartz, Co-Founder and CEO of ClickTale.

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Partnership will Improve Conversion Rates for Ecommerce and Email Marketing Services

ClickTale, the world leader of In-Page Analytics, today announced integration with the Omniture Genesis Network. E-Business decision makers can now view site-wide analytics and drill down to see their customers’ actual online experiences, showing individual mouse movements, scrolls, clicks, and keystrokes, as well as aggregate behavioral reports. ClickTale’s Visitor Session Playback^TM provides insights into why customers succeed or fail online, which helps increase conversion rates and optimize overall online business success.

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This catchy blog title caught our eye. Adam Howitt Consulting wrote an insightful and practical case study, illustrating how to use ClickTale’s Form Analytics to best optimize web form conversion rates, so we thought we’d share Adam’s article with you.

According to Adam:

“Google Analytics only tells you who came, who left and who submitted the form but provides no further insight into the underlying problems…To dig deeper you need to use a form analytics tool and I can’t recommend ClickTale enough.

After reviewing my client’s ClickTale data we removed some fields, renamed some and changed the options on others and just one week later he saw a 50% increase in number of leads submitted and conversion rates climbed from 25% to 36%.

As you can see it’s a big improvement from changes that took a couple of hours to implement…Fixing some of the issues on your forms is a cheap and effective way of increasing conversion rates which lead ultimately to a sustainable increase in revenue for the cost of less than a day of the Google AdWords campaign.”

Adam explains how simple and quick it is to use ClickTale, and how marketers can benefit from almost instantaneous increases in conversion rates. Read the rest of this valuable case study directly on the Adam Howitt Consulting Blog.

If you too have experienced improved conversions thanks to ClickTale, we would love to hear about it! Send in your story here.

We are excited to announce the release of ClickTale Email Tracking™ which enables ClickTale subscribers, like you, to easily track any outgoing email campaign and watch videos of your recipients’ actions inside your website. Now you can not only see which recipients actually click on the link you provide but also watch their actions once they arrive to your landing page. To top it off, ClickTale will automatically record these visitors’ behavior on all subsequent visits to your website!

Incredibly easy to use, ClickTale Email Tracking provides immediate value to your campaigns by allowing you to track individual visitors (by their email address or other identifiable information) and watch video recordings of their particular sessions. That’s not all, you can also monitor how many pages these visitors browsed, how engaged they were and how many of them convert to a sale or any other unique action.

ClickTale Email Tracking will help you remove the guesswork involved in verifying the effectiveness of your campaign’s landing pages, and get a more solid understanding of how your email recipients are actually responding to your campaign efforts.

Usability Testing Galore

In a previous blog post, we discussed using ClickTale to conduct low cost usability testing. Email Tracking is a great addition to any usability test, allowing you to easily invite your current users to test new landing pages and receive immediate visual feedback.

True Conversion Rates

Perhaps the most valuable aspect of Email Tracking is that it allows you to monitor your actual conversions and not conversions as conveyed by often inflated “click-through” rates. You can visually follow the activities of every visitor who actually arrives at your landing page. ClickTale will record every session your visitor starts, on any page in your site, completely automatically, as well as all future visits from the same visitor.

Easy to Get Going

With ClickTale Email Tracking you won’t need to make any code changes to your site. Simply define and add ClickTale Tags to the links, and let ClickTale do the rest. No code manipulation or additional development is needed! Read the rest of this entry »

We are happy to announce our newly updated user interface which provides unparalleled insights into your customers’ online behavior, yet is easy and fun to use. The new ClickTale UI offers a unified framework which enables quick navigation between different projects and easy access to reports and visitor recordings.

Your entry page is now the Projects page where you can manage all your account functions, create new projects or select an existing project to analyze. A project can be an entire website or just a few webpages that you would like to record and analyze.

Once you select a project, you arrive at its Dashboard page where you can access visitor recordings, search for specific visitors, and access Advanced Analytics reports such as: Heatmaps, Link Analytics and Form Analytics.

You can select a specific recording day from the Dashboard and then easily playback your visitors’ entire browsing sessions, change the recording date, sort by referring URL, and more.

Enjoy an updated interface to our Heatmaps which show where visitors pay attention and which areas of the page they skip.

By using our Search with over two dozen criteria, you can find and playback visitor sessions that provide insights into improving conversion rates. For example, find visitors who leave your shopping cart in the middle of a purchase or find visitors that bounce-off your landing pages and fail to convert.

Our revamped UI simplifies the process of generating Heatmaps, Form Analytics and other reports into simple step-by-step guided processes.

Notice the unified framework for all our reports; see for example the Form Analytics UI which helps you optimize your online forms.

If you haven’t done so already, we invite you to sign up to ClickTale and try our updated UI for yourself. We are confident you will enjoy using it and benefit from the easy navigation and access to valuable reports and visitor recordings.

We are looking forward to hearing from you, write your feedback below or send us your suggestions.

“It’s pretty amazing,” says Itai Becker, “We were searching for a service that would do exactly this… record the way users interact with our site. We found a few other solutions, each of which were good in their own way. But ClickTale was the answer to exactly what we were looking for: a service that would show us the actions and interactions of users on our site.”

As Brand Strategist, Becker focuses on making vacation planning as smooth as possible for his site’s users. Most of us enjoy traveling, but how many of us actually enjoy sorting through countless websites and blogs, to figure out exactly where to go and what to do when we get there? Tripbase.com turns the travel process ‘on its head’ by offering a variety of vacation ideas suited to the interests and budget of each traveler. For example, you can select whether you would like a hot or cold destination, if you would prefer to drive or fly, or even the ability to rank yourself a ‘nightlife junkie’ or a ‘nature fiend’, will deliver different results every time.

Using ClickTale, Becker and his team were able to determine that the site’s ‘destination page‘ with its long scroll bar was creating less retention and was causing confusion among users. Each destination that Tripbase suggests has a lot of meta data associated with it such as weather, attractions and deals. Becker watched ClickTale videos to understand which of these details are the most important to visitors, thereby allowing secondary information to be relocated to a separate page. Tripbase’s aim was to make the website as easy to navigate and as user-friendly as possible—they wanted travelers to be able to find the information quickly and comfortably.

On the basis of the data provided to them by ClickTale, the Tripbase team tweaked their design. The result, as can be seen on the ‘before and after’ screen shots below, is a significantly improved website. Becker credits ClickTale for enabling him to make the users’ experience much smoother and engaging.

Before

and after

ClickTale has also helped Becker confirm that his newly-implemented features are being used. For example, by watching video recordings of users on his site, he learned that visitors use the ‘map view’ option in parallel with the ‘list view’ of destinations when searching. He has also confirmed that visitors use the site’s ‘destination finder’ properly, and that his latest project, geared towards ‘road trip’ car vacations, has been very popular, indeed.

“ClickTale,” says Becker “is a very important piece of the analytics puzzle that lets you understand the user better, and cost-effectively improve your site. We are very excited that we have found it and even more excited since we began using it.”