ClickTale’s going to be at this year’s

IBM Smarter Commerce Global Summit

Madrid, May 22nd-24th!

See our very own Director of Business Development, Jonny Steel, jointly presenting with Mike Niemann, Director of Product Management at IBM Coremetrics discuss ClickTale’s partnership with Coremetrics Digital Data Exchange (DDX) Tag Management solution.

This integration was just launched enabling Coremetrics customers to simply drop the ClickTale code on to their website via the Coremetrics interface.

For more information about the Summit, click here.

We all want to be head and shoulders above the rest when it comes to our careers. But the real question is – how far above are we at this exact moment? We’ve gone undercover to conduct an anonymous UX Salary survey and gather the facts. How does geographic location, gender, experience level and company size affect your occupation?

As User Experience is quickly becoming one of the hottest professions in the online realm, we’d like your help in finding out the secret elements that can be adopted to achieve greater job satisfaction, stability, and plain and simple – a higher salary. Understand how well you’re doing versus your colleagues by filling out our short survey here.

After your submission, you’re also welcome to provide us with your email so we can update you on the final results. Thanks in advance for your insights!

Adobe Omniture Digital Marketing Summit EMEA 2012
Battersea Evolution, Battersea Park
May 15-16th

Come join us at Europe’s leading digital marketing and advertising event, home to over 1,500 digital marketing, ecommerce and web analytics professionals. This is a great venue to gain insights into industry specific business challenges and money making best practices so you don’t want to miss out.

And, of course, we would love to see you there Comment below to schedule a time to meet.

Guest Post By Enric Quintero, Metriplica.com

The usability concept is understood as the measurement of the difference between the ideal interaction and the real one taken by our target audience.

At the start of the internet, both types of interactions (ideal and actual) differed greatly. There wasn’t much of a handicap for a user given the novelty of the web and the unlimited possibilities this new channel offered. You could double your conversion rates simply by solving design errors. Today, that time has passed and a usable site isn’t enough to convert, but only enough to reduce bounce rate and keep users on your site. Additionally, current website users are “impatient” in nature, considering the average wait time for a page to load before leaving a site is all but 5 seconds.

Read More »

Today, we’re heatmapping for red hot engagement with the hi-tech world. We want to know where exactly do us tech geeks hang out for endless working hours, where do our sparks of genius come alive and benefit modernity for a short while until the next best thing surfaces. These here below are my tech city picks across the globe, but comment below to clue me in on some of your other favorites!

Asia

Tokyo, Japan

This is the birth place of hi-tech toilets. Need I write more? Seriously, these TOTOs you won’t find in Kansas, but they are just one example of the constant hi-tech innovation coming out of Japan, including the big names we have come to know and love such as Samsung, Panasonic and Sony, among many others.

Read More »

Join us Wednesday, April 18th thru Friday, April 20th as we show you what ClickTale can do to improve UX design live! 17 influential speakers will be there from around the globe, each specializing in UX, including Bill Buxton, Jared Spool and the one and only Luke Wroblewski (cue screaming girls!).This is a great networking opportunity, as well as a fun excuse to check out the fabulous venue, the Cumberland Hotel.

If you’re attending or want to meet up after the show, we would love to hear from you. Contact us here and we can set up a time or simply stop by our booth.

Ever wondered if you could get more out of your heatmaps? Ever wanted to get an expert opinion on exactly what your heatmaps are telling you? Well now you can, and what’s more, we’re offering it for free!

How important are landing pages? Simple answer: very.

That wouldn’t make an interesting blog post, so now for the longer answer. Landing pages are critical for any promotion but especially so for paid marketing where a measured ROI is essential to your success. Your homepage is often designed to be a generic entry point to your brand and business, rendering the ability for a potential customer to find your intended conversion path very unlikely.

Today we would like to announce our partnership with Unbounce. Unbounce is a fast and powerful DIY landing page platform, that lets you create, publish and optimize landing pages without IT.

Read More »

By Shara Matalon, Project Manager at ClickTale

Ever since opening our Pinterest account, we’ve been kvelling over the stunning infographics we’re finding.

Below is a list of our favorite infographics that we’ve found and pinned so far.

5. Social vs. Search

Aside from the fab Mexican wrestler theme, this eye-catching infographic is quite insightful in its comparison of Social Media vs. Search Marketing. In assessing the productivity of each individually for different tasks (lead generation, brand awareness, business visibility and interactivity), the overall proven outcome is that Social Media and Search Marketing work best hand-in hand.

 
Read More »

On March 20-21st ClickTale will be at the Adobe Digital Marketing Summit! We’d love to get the chance to show you what we’ve been working on recently and how our award winning Customer Experience Analytics, including visitor playback and heatmaps fit seamlessly into your existing Adobe Online Marketing Solution.

If you’d like to schedule a meeting, just visit our Facebook Event Page or contact us to RSVP and let us know you’re coming.