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Join Our Webinar: Digital Customer Experience Trends 2014

DCX: Now An Integral Part of Enterprise Marketing Digital Customer Experience (DCX) is about the marriage of two terms we’re all familiar with: ‘Digital Analytics’ and ‘Customer Experience’. Just a … Read More

Global Insurance Trends & The Online Frontier

gold rush frontier

It’s no secret that the insurance industry worldwide faces multiple challenges: Price competition in non-life sectors such as motor insurance are driving down premiums and profitability; low interest rates in … Read More

Why the Mobile Footer Matters…

footer

If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. And as a result, we have a … Read More

The 4 Stages of Reducing Page Bounce

reducing page bounce

A page’s bounce rate is regarded as an extremely effective, yet simple to qualify metric. Depending on your website type, typically the higher the bounce rate the less effective the digital … Read More

A Maslow’s Hierarchy for the Digital World?

Hierarcy of Digital Needs

This blog post came out of a discussion between myself and Liraz Margalit, Customer Experience Psychologist for ClickTale, who originally suggested the concept of the ‘Digital Hierarchy of Needs’.  Maslow … Read More