ClickTale’s Free Research Hub, Now Open!
We’ve just opened up ClickTale’s Research Hub, customized to meet all your ebusiness needs. Here, you can gain free access to our latest reference guides, whitepapers, eBooks, webinars, and much more to keep your website customer experience current and converting.
Popular content featured in our Research Hub includes:
- In-depth Industry Whitepapers
- Master Class Webinar Series
- Comprehensive Case Studies
- Expert Q&A Sessions
- And much more!
Discover unique approaches and useful insights to get ahead of your online optimization process. This includes everything from web analytics and emarketing, to usability and design.
Go On the Road with ClickTale This Winter!
Winter conferences are here and we’re already bundled up to go on the road! Whether you are a new ClickTale customer, seasoned ClickTale nerd, or simply a conversion enthusiast, we want to meet you. Have a look at where we’re headed and hopefully we’ll see you at a conference hall near you!
IRWD, Orlando, February 13th -15th
We’re escaping to the warm weather in Orlando, Florida for the Internet Retailer 2012 Conference. 46 expert speakers, 27 conference sessions, 50 exhibits, and 24 consultants all at one conference! Get a free design consultation on your own website! Keynote speakers include Paul Miller from W.W. Grainer Inc, Thomas Ryan, of Threadless.com, Halley Silver, Director of Online Services, King Arther Flour, plus many more.
If you are interested in going, we’re hooking you up with a 25% discount on all passes purchased, with no limit as to how many people register with the discount code. Contact us or comment below for the code!
Top 7 New Year’s Resolutions For Your Website
This past holiday season, Cyber Monday became the single top spending day in history, raking in an impressive $1.25 billion. Little by little ebusinesses are doing their homework, getting a deeper look into the online customer experience, improving site navigation, optimizing online forms, and paying attention to usability and optimal design. Round of applause, please.
Yes, yes, this is all very well and good. But, each new year triggers new web standards and design trends, and 2012 is no different.
Over the past year, ClickTale has worked with and helped an elite group of etravel heavy weights, to get ready for the influx of holiday travel visitor traffic. After gathering over 23 million visitor recordings of data during this time, we have documented, defined, and now we deliver a powerful knowledge base of actionable steps to improve your own site’s performance for 2012 in our Online Travel Best Practices Whitepaper.
Unlock Your A/B Testing with User Experience Data
Each test version during your a/b testing needs to be an accurate reflection of how users interact with your website. So, instead of going through tens of unnecessary test versions created purely from intuition, save yourself time (and frustration) by visually understanding your visitors’ online behavior.
Visual reporting of the online user experience for a/b testing is best achieved using accessible and easy to use Customer Experience Analytics tools and solutions.
ClickTale’s Guide to A/B Testing – Intuitive Testing with Behavioral Data, clearly explains what to test, how to test, and what to change on your website. Learn how to:
ClickTale en Español!
ClickTale is now en Español!
Due to popular demand, ClickTale is now expanding into the Spanish language market, catering to our growing international clientele. We are proud to announce that our new Spanish blog is our first multilingual release.
Here, ClickTale has created a one-stop knowledge hub for everything web analytics, emarketing, usability and design…entirely for Spanish speakers. Although the web analytics industry is continually growing, access to multilingual advanced research and quality data can be hard to come by, especially when discussing cutting edge technology such as Customer Experience Analytics.
ClickTale’s already begun translating and publishing our same dynamic content into Spanish, including research, case studies, and whitepapers, for your own business use.
Please leave us your comments or questions regarding content you wish to see in Spanish.
Tweet and Win!
ClickTale is sponsoring its very own Tweet and Win contest!
How to play: Simply tweet
World-leading user behavior analytics offers free accounts #ClickTale
Continue tweeting right up until the end of the contest. The more you tweet, the higher your chances are to win!
What you win: A six month ClickTale Silver Account…FREE!!
So, start tweeting and may the best tweeter win!
Cyber Monday Special!
Cyber Monday is all about incredible online deals, and, at ClickTale, it’s no exception. Throughout the day, ClickTale gave away incredible discounts on ALL our paid plans!
These deals were exclusively for our blog readers and twitter followers that wanted to get in on a piece of the action, either via Tweet @ClickTale, Facebook us, or comments on our blog.
Thanks to those of you who checked out our Cyber Monday Special! Look out for ClickTale’s future discount opportunities!
Happy Holiday Shopping 
So You Think You Know Heatmaps?
Do you know how to translate all the extreme color of a heatmap into powerful money making action during your website optimizations? These explosions of color narrate visitor usage patterns on your site to help you achieve the highest ROI with your a/b testing and webpage redesigns. BUT, you have to know what to look for.
Some Like It Hot
When a webpage receives abundant red hot attention from visitors, simply put, visitors want and are encouraged to interact with that particular element or section of the page, whether you intended them to or not. Therefore, it is important to know if certain red areas of high engagement are actually helping or hurting your conversion process.
Fact: For many ebusinesses, red hot sections of the page are NOT responsible for increasing website conversion, rather increasing website abandonment.
What should you do?
Export ClickTale’s Visitor Data into Your Website Reports
eBusinesses employing ClickTale’s Customer Experience Analytics Suite can now export unique visitor behavioral reports and analyze all data in any reporting system!
What does ClickTale’s exportable data mean for your business?
ClickTale technology stands alone as the leading analytics provider to give you all in-page behavioral data about your customers including mouse moves, clicks, scrolls, attention time, and page transitions. And now all ClickTale customers are able to export this qualitative visitor behavioral data as a convenient data table for integration into their in-house reporting services.
This means that any business metric regarding online behavior, be it the amounts of time visitors engage with your webpages, the number of visitors that only watch half way through a video, visitors who scroll a certain percentage down the page, etc. can be exported and converted into statistics. Now you can include how visitors used your site in your regular data reports in addition to simply how many, as well as other website metrics. These can all be emailed or printed as needed.
Read More »
Learn How to Add Context to Your A/B Tests
As the lead analyst at ClickTale, I spend most of my time analyzing our website. This means that I’m constantly running A/B tests on our webpages. However, A/B tests offer no context, just a score, and this is a HUGE problem.
We both need behavioral data to understand what our visitors paid attention to, interacted with, and read on each webpage, as well as the after-effects on conversion. Website optimization can then be intelligently based on actual visitor behavior as opposed to simple speculation.
To make a long post short, I’d like to invite you to our upcoming A/B Testing Master Class.
Wednesday, November 16th at 1pm EST
To register, click HERE
Intelligent A/B Testing
In this webinar, we’ll go over exactly how to use ClickTale for A/B testing and answer all of your questions. As a bonus, all registrants will receive a free copy of our “ClickTale Guide to A/B Testing”.
