Webmasters Can Watch What Visitors Do with AJAX-based ClickTale
July 4, 2006
Unlike traditional web analytics that produce only pure statistics, ClickTale (http://www.clicktale.com/) gives webmasters the ability to watch movies of usersâ€™ individual browsing sessions. Every mouse movement, every click and every keystroke are recorded for convenient playback. With ClickTale, webmasters can improve website usability, enhance navigation, and increase website effectiveness.
In addition to movies, ClickTale provides a unique set of statistics that address important usability questions. For example, the â€œPercent of Page Viewedâ€ statistic can answer â€œhow much of the webpage did users see and how often did they scroll to the webpageâ€™s bottom?â€ and the â€œActive Browsing Timeâ€ statistic can answer â€œhow long did users actively browse a webpage, as opposed to just having an open inactive browser?â€ And there is much, much moreâ€¦
Just as a store manager visually monitors his customersâ€™ shopping habits, ClickTale gives website owners the ability to watch their visitors browsing habits. Only authorized website personnel can watch their websiteâ€™s recordings. No activity is recorded outside of the webpage: no personal files, no internet history, no interactions with locally installed software, and users are not tracked between websites. Inside the webpage, passwords are never recorded.
ClickTale will include novel analytical capabilities that will aggregate millions of customerâ€™s recordings providing them with a unique global perspective. ClickTale is currently running a closed beta, visit http://www.clicktale.com/ to learn more.
The ClickTale Team
Because Every User Has a Story
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