Case Study: Rotating Signature and BABEHQ

“Knowing how a user interacts with your website can be of enormous value!”

– T. Hambach, Founder
http://www.rotatingsignature.com/

A Google search for web analytics services brought T. Hambach to ClickTale.  While he has tried a number of other web analytics packages, he credits ClickTale with having isolated the quirks that would give his websites added functionality.

Hambach uses ClickTale on two of his sites — rotatingsignature.com, a service that offers forum users a means of randomly changing their signature every time they post, and babehq.net, an adult-content site. The two sites host a combined 1,450 visitors per day.  Through using the playback function over the period of a couple of months, Hambach began to understand his users and their needs in a different way. He reoriented his sites to reflect the way that users tend to navigate through them, which resulted in an increased number of pages visited.  “Knowing how a user interacts with your website can be of enormous value!” he enthuses.

Friends of Hambach have already signed up for ClickTale, based on his recommendation. He even recommended it to his employer, who has begun to use it too.

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