ClickTale Secures Venture Capital Funding from YL Ventures

ClickTale
December 5, 2007

Europe’s boutique venture capital firm teams up with the pioneer in Web Interaction Analytics (WIA) as the company releases its latest insights on browsing behavior.

Tel Aviv, Israel, December 5, 2007 – ClickTale, the pioneer and leader in Web Interaction Analytics (WIA), announced today that it has secured funding from YL Ventures, a boutique European venture capital firm. ClickTale, whose innovative service enables websites to record and watch movies of their users’ browsing sessions, will use the proceeds of the funding round to expand the sales and the feature set of their hosted service.

YL Ventures’ Managing Partner, Yoav Andrew Leitersdorf, will be joining the ClickTale board of directors as part of this funding round. Mr. Leitersdorf identified Web Interaction Analytics as one of the fastest-growing segments within web analytics. He added: “ClickTale’s recording and playback technology is the best we have seen, and the system’s comprehensive features, coupled with the strength of its management team, ensure it will remain at the top of its league”.

We will continue to innovate and bring more value to our customers in the upcoming year“, said Arik Yavilevich, co-founder and CTO of ClickTale. “The support from YL Ventures will enable us to increase our R&D efforts and implement our vision faster, as well as educate the marketplace about the significant value that ClickTale’s service provides.

An example of services provided by ClickTale is their recently released web usability study. Using over 80,000 recorded web page browsing sessions, ClickTale’s statistical analysis demonstrated that:

  • While most web pages have a vertical scroll-bar, visitors scrolled all the way to the bottom in only 20% of the recorded visits.
  • Users scroll based on relative position inside the page, not based on absolute position in terms of pixels. In other words, the same number of page viewers will tend to scroll halfway or three-quarters through a page, regardless of whether the page size is 5,000 pixels or 10,000 pixels.  
  • The top and bottom of a web page are the most valuable areas in terms of visitor attention. Users spend an average of 24 seconds near the top and 14 seconds near the bottom as opposed to 8 seconds at the middle.

The study, including supporting graphs and statistics, can be found in its entirety on ClickTale’s blog. Website owners can compare ClickTale’s findings with user behavior on their own sites by signing up for ClickTale’s service. There is even a free subscription option available for those who like to taste-test.

ClickTale’s service benefits thousands of subscribers and records millions of page visits every month,” said Dr. Tal Schwartz, co-founder and CEO of ClickTale. “Yoav and his team will help support our continued growth by contributing their considerable expertise in building successful high-tech startup companies. We are excited to have YL Ventures backing our vision.

About ClickTale

ClickTale (www.clicktale.com) is an innovative hosted service that enables websites to record and watch movies of their users’ complete browsing sessions – every mouse movement, every click and every scrolling action. As the pioneer and leader in Web Interaction Analytics (WIA), ClickTale captures, analyzes and helps websites optimize their users’ online behavior inside the web page. By combining hundreds of user sessions, ClickTale delivers insightful behavioral reports and heatmaps – it’s like having your very own virtual usability lab. Since it’s a hosted service, there is no software to install and setup takes less than 5 minutes. Read more in the ClickTale blog at http://blog.clicktale.com/ and try the service for free for yourself.

About YL Ventures

YL Ventures is a boutique venture capital firm that was founded to address the changing venture capital financing landscape. The firm invests in high technology start-up companies and, within a short time-frame, merges and integrates them with global strategic acquirers. YL Ventures has unique and differentiated deal flow within Europe and Israel, facilitated by hundreds of individual contacts and acquainted organizations. The firm combines its capital with deep engineering and market expertise, thereby facilitating a highly efficient model for technological innovation. The firm has representative offices in Amsterdam, Netherlands and Hertzelia, Israel. For more information, please visit http://www.YLVentures.com or email pr @ YLVentures.com.

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7 Comments

  1. VentureBeat » Roundup: Divorce360 shows Web 2.0 maturity, Google embraces iPhone & more Says:
    December 5th, 2007 at 9:24 pm

    [...] other sites it serves. The money comes from European venture firm YL Ventures. More from Clicktale here. The company provides the following [...]

  2. Micha Says:
    December 6th, 2007 at 2:25 am

    I just learned about this innovative technology today thanks to the buzz on your funding. Looking forward to trying the platform.

  3. Mercado TIME - 6 Says:
    December 9th, 2007 at 5:19 pm

    [...] Clicktale secures venture capital funding from YL ventures (Por Clicktale [...]

  4. TryNow Says:
    December 12th, 2007 at 2:45 pm

    Excellent product, this is a dream software (wait a minute, even don’t need to install) every webmaster/e-commerce head want to have.

  5. Noam Says:
    December 16th, 2007 at 9:22 pm

    Good job. Looking forward to new ideas from the creative minds of Tal & Arik!

  6. Begemot Says:
    December 21st, 2007 at 3:37 pm

    How is it better than Google Analytics? I respectfully disagree with the entire concept, seems to me a complete waste of time.

  7. Clicktale Raises $3 Million First Round for Web Analytics — Tech News and Analysis Says:
    April 4th, 2012 at 6:59 am

    [...] how users interact with a given site by monitoring mouse movements, clicks and scrolling. In a blog post, the company says it will use the funding to step up R&D and raise market awareness of its [...]

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ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.

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