See ClickTale in the Silicon Valley

ClickTale
January 25, 2008

We are proud and excited to have won a spot on the Israel Web Tour. ClickTale was chosen as one of fifteen Israeli startups to meet with some of Silicon Valley’s top companies. These fifteen companies, selected from over 90 entrants, “will be Israel’s hottest Internet startups in 2008″ according to VC Cafe.

Google, Yahoo, Ask, Facebook, and Microsoft will be amongst the organizations that we will have a chance to network with over the four-day program, not to mention a host of prominent investors. You, in turn, can network with us at the public showcase on the Microsoft campus in Mountain View on February 6th.

The Tour is organized by the California Israel Chamber of commerce, which facilitates and supports ventures between the two communities. Watch a video of last year’s tour on youtube.

Case Study: Castus.co.uk

ClickTale
January 8, 2008

“We’ve been bombarded with numbers and graphs and sometimes it’s still guesswork. But once you’ve got a recording, you can see for yourself what’s happening.”

- Gary Hides, Co-Founder
http://castus.co.uk/

Castus.co.uk produces websites for small and medium sized companies in the north of England. As they mature, they have begun to attract larger and larger companies with broader needs and bigger budgets.

Castus uses ClickTale to determine the usability of the sites that they have created. They find that the main benefit is for usability testing without the need for expensive usability labs. “I like ClickTale better anyway,” says Gary Hides, co-founder of the company “you get more of an idea of users’ real behavior. A lab is a more contrived environment,” he explains. “On ClickTale recordings, users act more naturally.” Hides watches a few videos at a time and makes notes of corrections to recommend to his clients.

The realizations gleaned from ClickTale have been a “kick in the rear” to hasten the impending redesign of Castus’s own site. ClickTale helped castus.co.uk realize that people were clicking on images on their site that they believed to be links, but were in fact not clickable. He intends to use ClickTale to help him with a total redesign rather than a piecemeal approach.

Hides says that he has already recommended ClickTale to quite a few web designers, all of whom have signed up for the closed beta. He has demonstrated the service for designers in his office who he says were ‘wowed’ by it.

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ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.