Form Analytics Opens to the Public

June 18, 2008

We are happy to announce the release of Form Analytics (beta), ClickTale’s newest web analytics solution. Form Analytics reveals how visitors interact with online forms and provides recommendations that can increase shopping cart conversion, form completion rates and reduce visitor abandonment.

Form Analytics is based on ClickTale’s unique ability to record and play back all visitor actions inside online forms including mouse movements, keystrokes and interactions with controls such as drop-down lists, check boxes, radio buttons, and more.

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Form Analytics exposes the friction points inside your forms that can cause visitors to become frustrated and leave by identifying:

  • Which fields take the longest to complete
  • Which fields are left blank and may be superfluous
  • How often errors occur that force visitors to refill a field

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ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.