New Conversion Report Maximizes Online Form Performance

September 22, 2008

We are excited to announce the launch of the ClickTale Conversion Report which helps maximize website conversion rates by optimizing online form performance. The Conversion Report reveals the entire online form conversion funnel showing where forms perform well, where they fail and how badly. This is the fifth report in our growing suite of Form Analytics for optimizing online forms.

Currently, you can access the entire Form Analytics suite including the Conversion Report by subscribing to a Free ClickTale subscription plan.

tn Fig1%20 %20Conversion%20Report New Conversion Report Maximizes Online Form Performance

The Conversion Report reveals how many visitors:

  • Landed on the page containing the online form
  • Left without even touching the form
  • Started filling-in some information
  • Left in the middle without even try to submit the form
  • Attempted to submit the form
  • Left after trying and failing to submit the form
  • Successfully completed the form

By understanding these metrics, marketing professionals can now analyze the entire conversion funnel of their online forms, discovering how well their forms perform and where they fail.

The Form Analytics Suite

Form Analytics is based on ClickTale’s unique ability to record and play back all visitor actions inside online forms including mouse movements, keystrokes and interactions with controls such as drop-down lists, check boxes, radio buttons, and more.

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ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.