New Conversion Report Maximizes Online Form Performance

September 22, 2008

We are excited to announce the launch of the ClickTale Conversion Report which helps maximize website conversion rates by optimizing online form performance. The Conversion Report reveals the entire online form conversion funnel showing where forms perform well, where they fail and how badly. This is the fifth report in our growing suite of Form Analytics for optimizing online forms.

Currently, you can access the entire Form Analytics suite including the Conversion Report by subscribing to a Free ClickTale subscription plan.

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The Conversion Report reveals how many visitors:

  • Landed on the page containing the online form
  • Left without even touching the form
  • Started filling-in some information
  • Left in the middle without even try to submit the form
  • Attempted to submit the form
  • Left after trying and failing to submit the form
  • Successfully completed the form

By understanding these metrics, marketing professionals can now analyze the entire conversion funnel of their online forms, discovering how well their forms perform and where they fail.

The Form Analytics Suite

Form Analytics is based on ClickTale’s unique ability to record and play back all visitor actions inside online forms including mouse movements, keystrokes and interactions with controls such as drop-down lists, check boxes, radio buttons, and more.

The Conversion Report joins our growing Form Analytics suite which includes: Drop Report, Time Report, Blank Field Report and Refills Report.

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The Drop Report shows what fraction of visitors stopped in the middle of filling online forms. The percent that dropped at each field indicates which fields are problematic and may be scaring away your visitors.

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The Time Report reveals how long visitors interact with each individual field and with the entire online form. A long interaction time may mean that the request at a particular field is too complex.

tn Fig4%20 %20Time%20Report New Conversion Report Maximizes Online Form Performance

The Blank Field Report shows which fields are left blank by visitors who submit the form. A high percentage of blanks may mean that a field is redundant and should be removed.

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The Refill Report shows how frequently visitors go back and refill the form after trying to submit it. This report enables identification of client-side errors and JavaScript instructions that are forcing your visitors to go back and refill fields.

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Together these reports provide a complete analysis of online form performance and actionable recommendation as to how forms can be improved. To learn more about Form Analytics, read our previous blog post here.

All these valuable reports including the new Conversion Report are currently available for free while Form Analytics is still in Beta. Simply sign up for a Free ClickTale subscription.

Related posts:

  1. Form Analytics Opens to the Public
  2. ClickTale is Now Open to the Public & Link Analytics Released


  1. Where do your customers drop off the form? « Will Scully-Power’s Blog Says:
    September 24th, 2008 at 1:30 am

    [...] the entire post here. No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI [...]

  2. The Paul Blog » Blog Archive » New Conversion Report Maximizes Online Form Performance Says:
    September 24th, 2008 at 4:19 pm

    [...] (more…) [...]

  3. SEO South Africa Says:
    October 25th, 2008 at 8:41 am

    This is brilliant that you know that a person start to fill out a form and then leaves. I dont know how you do it, would love to know more.

  4. ClickTale Blog » Watch Customers Fumble Conversion Opportunities with New ClickTale Search Says:
    November 25th, 2008 at 3:17 pm

    [...] who entered the form page scrolled down, without filling in the form, and left the page. Using ClickTale’s Form Analytics we confirmed this observation, and began revamping our signup [...]

  5. ClickTale Blog » Holiday Special that Keeps You Warm Says:
    December 9th, 2008 at 2:55 am

    [...] recently expanded beyond visitor-session playback and now includes advanced Search capabilities and Form Analytics. To learn more, check out these [...]

  6. Gratis analyseværktøjer: Lær hvor meget brugerne scroller | Webanalyse blog | Says:
    December 15th, 2008 at 12:30 pm

    [...] Analyser dine formularer. Clicktale analyserer hvor meget brugeren har nÃ¥et i forhold til at udfylde fx din kontaktformular – hvor mange der er kommet til siden, hvor mange der er gÃ¥et i gang med at udfylde og hvor mange der gennemfører. Samme koncept som med frafaldsrater pÃ¥ et betalingsflow , her er det bare pÃ¥ samme side. Læs mere pÃ¥ deres blog. [...]

  7. Randhir Says:
    April 7th, 2009 at 12:01 pm

    Seems very cool. However, if we were using this on a payments page, I would be concerned about the credit card info – how is that information stored and handled on your site. Do you handle ssl pages?

  8. Arik Says:
    April 12th, 2009 at 8:20 am


    We do support SSL pages. If you would use ClickTale on a checkout page, you would mark any credit card details as sensitive and we wouldn’t record them. Search for “ClickTaleSensitive” in our forums.

  9. Extra Says:
    October 21st, 2009 at 2:23 am

    With ClickTale we were able to optimize the form, and get a good conversion rate.

  10. Using Jquery and Google Analytics events to track form abandonment. | Distilled blog Says:
    January 14th, 2010 at 6:48 am

    [...] Ben Jesson from conversion rate experts points out that you can get the same sort of insights from ClickTale. This won’t add the data to Google analytics, and doesn’t involve messing around with [...]

  11. Limassol Web Design Says:
    October 14th, 2010 at 10:30 am

    If a user filled out the form and was then taken to a payPal page to process the order but did not close the transaction by clicking on the make payment button would this be tracked?

  12. Michael Says:
    October 21st, 2010 at 11:04 am

    Conversion rate about 74% ? What an amazing result, haha

    ClickTale Conversion Report tool looks great :)

  13. Optimizing your Website Forms for Conversions – Form Analytics « Azghanvi's Technical Research Playground Says:
    June 26th, 2011 at 3:14 am

    [...] ClickTale [...]

  14. It’s Time For Real Time Website Analytics | ClickTale Blog Says:
    April 9th, 2012 at 7:11 am

    [...] you exactly how visitors scroll, where they focus their attention and what they skip over, and our Form analytics, which reveals how to maximize web form conversion [...]

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