New Conversion Report Maximizes Online Form Performance

We are excited to announce the launch of the ClickTale Conversion Report which helps maximize website conversion rates by optimizing online form performance. The Conversion Report reveals the entire online form conversion funnel showing where forms perform well, where they fail and how badly. This is the fifth report in our growing suite of Form Analytics for optimizing online forms.

Currently, you can access the entire Form Analytics suite including the Conversion Report by subscribing to a Free ClickTale subscription plan.

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The Conversion Report reveals how many visitors:

  • Landed on the page containing the online form
  • Left without even touching the form
  • Started filling-in some information
  • Left in the middle without even try to submit the form
  • Attempted to submit the form
  • Left after trying and failing to submit the form
  • Successfully completed the form

By understanding these metrics, marketing professionals can now analyze the entire conversion funnel of their online forms, discovering how well their forms perform and where they fail.

The Form Analytics Suite

Form Analytics is based on ClickTale’s unique ability to record and play back all visitor actions inside online forms including mouse movements, keystrokes and interactions with controls such as drop-down lists, check boxes, radio buttons, and more.

The Conversion Report joins our growing Form Analytics suite which includes: Drop Report, Time Report, Blank Field Report and Refills Report.

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The Drop Report shows what fraction of visitors stopped in the middle of filling online forms. The percent that dropped at each field indicates which fields are problematic and may be scaring away your visitors.

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The Time Report reveals how long visitors interact with each individual field and with the entire online form. A long interaction time may mean that the request at a particular field is too complex.

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The Blank Field Report shows which fields are left blank by visitors who submit the form. A high percentage of blanks may mean that a field is redundant and should be removed.

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The Refill Report shows how frequently visitors go back and refill the form after trying to submit it. This report enables identification of client-side errors and JavaScript instructions that are forcing your visitors to go back and refill fields.

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Together these reports provide a complete analysis of online form performance and actionable recommendation as to how forms can be improved. To learn more about Form Analytics, read our previous blog post here.

All these valuable reports including the new Conversion Report are currently available for free while Form Analytics is still in Beta. Simply sign up for a Free ClickTale subscription.

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