Watch Customers Fumble Conversion Opportunities with New ClickTale Search

ClickTale
November 25, 2008

How well does your site convert visitors?
Are you frustrated with low shopping cart abandonment statistics?
Whether for a shopping cart, landing page, online form or any other conversion point, you most likely know the pain of lost conversions all too well.

Shopping cart abandonment statistics and other conversion problems have never been easy to identify, let alone analyze, until now.

ClickTale comes to the rescue with a revamped and expanded Search feature, offering a wide variety of filters which help you find, analyze and solve your conversion problems.

tn Search%20 %20Filters Watch Customers Fumble Conversion Opportunities with New ClickTale Search

Watch Customers as they Fumble Conversion Opportunities that Cost You Profits

Using the ClickTale API, you can create custom Tags for any event.
For example:

  1. Create a Tag for all customers who place an item in a shopping cart, and
  2. Another for those who successfully make a purchase.

This shopping cart abandonment statistics will allow you to discover visitors who began the purchasing process, but fail to complete it, to better understand why visitors abandon the process.

The ClickTale Search results provide video recordings of your actual customer sessions, so that now you can discover and understand the problems which stop your customers from converting.

Tags are just one example of the powerful ClickTale Search feature set; there are over two dozen search filters, including:

  • Dates: When visitors browsed your website.
  • Pages Viewed: By visitors inside your website.
  • Referrer URL: Where visitors came from.
  • Visitor Activity: Tags, Click Count, Mouse Move Count, Scrolling Distance, and more.
  • Demographics: Countries, Languages, Browser, Platform, Time Zone, IP Address, and more.
  • Intervals: Visitor Active Time, Visitor Page Count, Page Open Time, and Page Load Time.
  • Dimensions: Fold Height, Screen Dimensions and Web Page Dimensions.

Filters

Let’s have a closer look at a few of the filters:

Visitor Page Count

tn Page%20Count Watch Customers Fumble Conversion Opportunities with New ClickTale Search

This filter indicates how many total pages the visitor visited. This allows you to see how visitors who view different numbers of pages behave.

When visitors view too many or too few pages, it’s often an indicator of site usability issues.

Visitor ActiveTimeâ„¢

tn ActiveTime Watch Customers Fumble Conversion Opportunities with New ClickTale Search

Indicates how long a visitor actively used your site. ClickTale counts every time your visitor ‘does’ something, like move the mouse, enter text, scroll, etc.

Visitors who spend a long time on your site are either loyal customers, or might be experiencing serious problems. In either case, you need to find them and watch them.

Fold Height

tn Fold%20Height Watch Customers Fumble Conversion Opportunities with New ClickTale Search

This neat filter displays the average fold heights of the viewable page, as seen by your visitors. We see here two peaks, representing the two most common page fold heights as viewed by your sites visitors. The first is at 580 pixels, and the second at 850 pixels (approximations). Now you can understand how visitors with different screens and browsers experience your website.

A Real World Example

We use the Search function on our own ClickTale.com website to find shopping cart abandonment statistics, and analyze and solve conversion problems. We wanted to discover the visitors who didn’t subscribe to our service and understand why. We conducted the following search:

Find visitors who:

  1. Landed on our signup page, during the first 2 weeks of November
  2. Scrolled down to the page bottom
  3. Didn’t click ‘Submit’ on the ClickTale sign-up form (by selecting ‘Exclude’ on the “signup_submit” Tag)

tn Search%20 %20Example Watch Customers Fumble Conversion Opportunities with New ClickTale Search

The resulting visitor video sessions helped us uncover that our signup form was perceived as too complex and uninviting, intimidating many potential subscribers. Many users who entered the form page scrolled down, without filling in the form, and left the page. Using ClickTale’s Form Analytics we confirmed this observation, and began revamping our signup form.

ClickTale search can help you discover and understand your lost conversions

These simple and powerful Search features will help you:

  1. Solve classic black-hole-like conversion problems,
  2. Lead more customers to successful purchases, and
  3. Generally improve your sites conversion points.

Now, you can better understand shopping cart abandonment statistics, or why visitors start, but fail to complete a purchase; discover visitors who arrive at a landing page but don’t convert; and watch as visitors interact with your online forms but don’t submit them.

Finally, you can save these searches for continued future use, comparative analytics, and to generally monitor your improvement measures.

The ClickTale Search as well as the other valuable reports are currently available for free. Simply sign up for a Free ClickTale subscription.

Related posts:

  1. New Conversion Report Maximizes Online Form Performance
  2. Form Analytics Opens to the Public
  3. ClickTale is Now Open to the Public & Link Analytics Released
  4. Nielsen NetRatings Confirms: Pageviews are Dead, Long Live Engagement Timeâ„¢

8 Comments

  1. Dan Says:
    November 26th, 2008 at 2:07 am

    WOW, amazing capabilities. I didn’t know that you can even watch videos of users browsing my site! I’ll definitively give it a go.

  2. Daniel Waisberg Says:
    November 26th, 2008 at 2:14 am

    Hi Tal,

    very interesting feature and very useful post. The insights from the new feature are very interesting.

    Looking forward to try my luck :-)

  3. Ron Spinner Says:
    November 26th, 2008 at 6:03 am

    This is great. Although it is important to watch individuals surf the site it would also help to add a feature that would combine all the people in one segment in one playback so we can get an overview of what is happening. I realize that this is not trivial but it is important.

  4. ClickTale Blog » Holiday Special that Keeps you Warm Says:
    December 8th, 2008 at 5:38 pm

    [...] In-Page Analytics service has recently expanded beyond visitor-session playback and now includes advanced Search capabilities and Form Analytics. To learn more, check out these [...]

  5. Joe White Says:
    April 8th, 2009 at 6:28 am

    This is awesome! I’ve just been watching to see
    If there is some hot chick in her underwear
    Recorded..;-) LOL …. No very cool and usefull
    Stuff…

  6. ClickTale Blog » What have we done for you lately? Says:
    April 21st, 2009 at 1:33 am

    [...] [...]

  7. Extra Says:
    October 21st, 2009 at 2:20 am

    Great features… ClickTale is the best Web Analytics Tool.

  8. Kerry Says:
    February 18th, 2010 at 7:36 am

    We’ve only just started using this tool and have not even begun to discover the features but so far it’s great! We’ve just put up a new site and it will give us a great insight into how users react.

Leave a Comment

Stay Connected

ClickTale Newsletter

What is ClickTale?

ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.