CaseStudy: Tripbase – Vacation Ideas

ClickTale
December 25, 2008

“It’s pretty amazing,” says Itai Becker, “We were searching for a service that would do exactly this… record the way users interact with our site. We found a few other solutions, each of which were good in their own way. But ClickTale was the answer to exactly what we were looking for: a service that would show us the actions and interactions of users on our site.”

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As Brand Strategist, Becker focuses on making vacation planning as smooth as possible for his site’s users. Most of us enjoy traveling, but how many of us actually enjoy sorting through countless websites and blogs, to figure out exactly where to go and what to do when we get there? Tripbase.com turns the travel process ‘on its head’ by offering a variety of vacation ideas suited to the interests and budget of each traveler. For example, you can select whether you would like a hot or cold destination, if you would prefer to drive or fly, or even the ability to rank yourself a ‘nightlife junkie’ or a ‘nature fiend’, will deliver different results every time.

Using ClickTale, Becker and his team were able to determine that the site’s ‘destination page‘ with its long scroll bar was creating less retention and was causing confusion among users. Each destination that Tripbase suggests has a lot of meta data associated with it such as weather, attractions and deals. Becker watched ClickTale videos to understand which of these details are the most important to visitors, thereby allowing secondary information to be relocated to a separate page. Tripbase’s aim was to make the website as easy to navigate and as user-friendly as possible—they wanted travelers to be able to find the information quickly and comfortably.

On the basis of the data provided to them by ClickTale, the Tripbase team tweaked their design. The result, as can be seen on the ‘before and after’ screen shots below, is a significantly improved website. Becker credits ClickTale for enabling him to make the users’ experience much smoother and engaging.

Before

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and after

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ClickTale has also helped Becker confirm that his newly-implemented features are being used. For example, by watching video recordings of users on his site, he learned that visitors use the ‘map view’ option in parallel with the ‘list view’ of destinations when searching. He has also confirmed that visitors use the site’s ‘destination finder’ properly, and that his latest project, geared towards ‘road trip’ car vacations, has been very popular, indeed.

“ClickTale,” says Becker “is a very important piece of the analytics puzzle that lets you understand the user better, and cost-effectively improve your site. We are very excited that we have found it and even more excited since we began using it.”

Holiday Special that Keeps You Warm

ClickTale
December 8, 2008

To help you celebrate the holidays, we at ClickTale are happy to announce our brand new 6-month business plans. For the first 100 users who sign up, ClickTale is offering 20% off on these new plans (see table below), so act quickly.

This is great way to start using ClickTale, or to upgrade your current plan, and take advantage of the warm winter special.

There is no better time then the holiday season to start using our unique In-Page Analytics to improve your site and increase your conversion rates.

New to ClickTale? Find out more info and sign up here.
If you are a current ClickTale subscriber, quickly upgrade your account here.

clicktale holiday chart 712b Holiday Special that Keeps You Warm

Cheer Up with Hot Deals on our New Business Plans

The attractively priced Bronze plan is an easy way to get started with ClickTale at only $475 for the entire 6 months (that’s $119 in savings!). And for more power check out the Gold package, which offers 135,000 recordings per month for only $2,352 for 6 months (a $588 saving for you!). But hurry, as these offers won’t last long! 20% off savings to the first 100 users who sign up or upgrade with our new 6-month plans.

Stay Warm this Holiday Season with ClickTale

If you’re not already using ClickTale, the holiday season is a great time to start, especially with sizzling-hot 20% savings for the first 100 users. So get to know our brand new line of 6-month Business Plan, and choose the right package for your site.

What are you waiting for? It’s time to act like scrooge, save some money, and sign up to take advantage of these great savings with ClickTale. This limited offer expires when we hit 100 new or upgrading users, or midnight 12/31/2008, whichever comes first. So don’t miss out!

Did you know? Our In-Page Analytics service has recently expanded beyond visitor-session playback and now includes advanced Search capabilities and Form Analytics. To learn more, check out these videos.

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