Announcing ClickTale Email Trackingâ„¢ –
Extreme Visibility into Your Email Campaigns

January 22, 2009

We are excited to announce the release of ClickTale Email Tracking™ which enables ClickTale subscribers, like you, to easily track any outgoing email campaign and watch videos of your recipients’ actions inside your website. Now you can not only see which recipients actually click on the link you provide but also watch their actions once they arrive to your landing page. To top it off, ClickTale will automatically record these visitors’ behavior on all subsequent visits to your website!

Incredibly easy to use, ClickTale Email Tracking provides immediate value to your campaigns by allowing you to track individual visitors (by their email address or other identifiable information) and watch video recordings of their particular sessions. That’s not all, you can also monitor how many pages these visitors browsed, how engaged they were and how many of them convert to a sale or any other unique action.

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ClickTale Email Tracking will help you remove the guesswork involved in verifying the effectiveness of your campaign’s landing pages, and get a more solid understanding of how your email recipients are actually responding to your campaign efforts.

Usability Testing Galore

In a previous blog post, we discussed using ClickTale to conduct low cost usability testing. Email Tracking is a great addition to any usability test, allowing you to easily invite your current users to test new landing pages and receive immediate visual feedback.

True Conversion Rates

Perhaps the most valuable aspect of Email Tracking is that it allows you to monitor your actual conversions and not conversions as conveyed by often inflated “click-through” rates. You can visually follow the activities of every visitor who actually arrives at your landing page. ClickTale will record every session your visitor starts, on any page in your site, completely automatically, as well as all future visits from the same visitor.

Easy to Get Going

With ClickTale Email Tracking you won’t need to make any code changes to your site. Simply define and add ClickTale Tags to the links, and let ClickTale do the rest. No code manipulation or additional development is needed! Read More »

Cleaner, Brighter, Smarter: Enjoy Our New UI

January 8, 2009

We are happy to announce our newly updated user interface which provides unparalleled insights into your customers’ online behavior, yet is easy and fun to use. The new ClickTale UI offers a unified framework which enables quick navigation between different projects and easy access to reports and visitor recordings.

Your entry page is now the Projects page where you can manage all your account functions, create new projects or select an existing project to analyze. A project can be an entire website or just a few webpages that you would like to record and analyze.

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Once you select a project, you arrive at its Dashboard page where you can access visitor recordings, search for specific visitors, and access Advanced Analytics reports such as: Heatmaps, Link Analytics and Form Analytics.

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You can select a specific recording day from the Dashboard and then easily playback your visitors’ entire browsing sessions, change the recording date, sort by referring URL, and more.

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Enjoy an updated interface to our Heatmaps which show where visitors pay attention and which areas of the page they skip.

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By using our Search with over two dozen criteria, you can find and playback visitor sessions that provide insights into improving conversion rates. For example, find visitors who leave your shopping cart in the middle of a purchase or find visitors that bounce-off your landing pages and fail to convert.

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Our revamped UI simplifies the process of generating Heatmaps, Form Analytics and other reports into simple step-by-step guided processes.

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Notice the unified framework for all our reports; see for example the Form Analytics UI which helps you optimize your online forms.

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If you haven’t done so already, we invite you to sign up to ClickTale and try our updated UI for yourself. We are confident you will enjoy using it and benefit from the easy navigation and access to valuable reports and visitor recordings.

We are looking forward to hearing from you, write your feedback below or send us your suggestions.

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ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.