We wanted to let you know that we’ve been busy adding new capabilities and features to ClickTale, and hope that you find them useful while optimizing your website’s usability and increasing conversion rates.
New Advanced Search functionality
- Optimize your landing pages by watching the visitors who arrive at specific pages
- Increase your conversion rates by watching visitors who failed to complete a purchase or did not sign-up
- … read more
Marketing Campaign Tracking
- Watch how visitors respond to your landing pages, and improve the effectiveness of your email and marketing campaigns.
- …read more
ClickTale has developed a module that will integrate tightly with Magento, the feature-rich, enterprise-grade eCommerce platform, to enable ebusinesses to reduce shopping cart abandonment.
If you’re not familiar with Magento, then you owe it to yourself to check them out. The new module will allow you to inject your ClickTale tracking code automatically into all of your web pages.
So, what’s so special, you ask? The module caches complete versions of each and every page view as it is delivered to your customer. That’s right! No matter what version of your site they see, ClickTale video playbacks will show you the exact content as seen and interacted with by your visitors and consequently reduce shopping cart abandonment.
Now, you can integrate ClickTale seamlessly into the Magento eCommerce platform, and take full advantage of ClickTale’s web analytic offerings. The module creates recording sessions and aggregate reports, which help you:
- Improve site usability
- Reduce shopping cart abandonment
- Enhance form conversions
- Optimize landing pages
Want to be one of the first to get your hands on the module?
We have recently begun beta testing, and if you are using Magento and would like to become a beta tester, please contact us.
The ClickTale-Magento Beta is limited to the first 100 users, so hurry while there are still invites.
More about Magento
Magento is groundbreaking eCommerce software. With more than 500,000 downloads – and counting – it is the fastest growing eCommerce platform in the market. A feature-rich, enterprise-grade eCommerce solution, Magento offers merchants complete flexibility and control over the user experience, content and functionality of their online stores. Magento’s intuitive administration interface includes powerful tools for marketing, search engine optimization and catalog management, enabling merchants to create sites tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution.
Google’s recent blog post describes how they use eye-tracking to improve the usability of the Google search results page, and showed that customer experience tracking using eye-tracking is a valuable technique for website optimization. The post received a lot of media attention, including mentions in leading blogs like TechCrunch and ReadWriteWeb, all indications that eye-tracking techniques are of high value and of general interest.
Unfortunately, eye-tracking studies are prohibitively expensive, preventing most small and medium sized businesses from conducting their own studies and enjoying the benefits of this research method. Which is why the results of a Carnegie Mellon study titled “What can a mouse cursor tell us? Correlation of eye/mouse movements on web browsing” are so interesting and important.
The study showed that 84% of the times that a region was visited by a mouse cursor, it was also visited by (usersâ€™) eye gaze. In addition, 88% of regions that were not gazed by the eye were also not visited by a mouse cursor.
“I wasn’t the least bit surprised when I read the Carnegie Mellon study. After looking at hundreds of visitor sessions, I have no doubt that mouse cursor movements and eye gazes are highly correlated” says Tal Schwartz, Co-Founder and CEO of ClickTale.