Eye Tracking for Everyone
Posted on November 23rd, 2009
“The definitive method for conducting accurate eye-tracking on a massive scale at a fraction of the cost”
Today, ClickTale is launching its new Mouse Move Heatmap, which is set to revolutionize the fields of Customer Experience Analytics and website usability. By aggregating the mouse movements of hundreds visitors on a site, we create a comprehensive, visual representation of what visitors are looking at and focusing on within the page. Instead of testing a handful of users for thousands of dollars, you can test thousands of users for a fraction of a dollar each!
The Mouse Move Heatmap on our Features page shows us exactly what content our visitors look at
Until now, Eye-tracking studies were the preferred choice in web usability testing. They allow website owners to know exactly how people use their sites, where they look, what grabs their attention and what they focus on. However the price of this technology is extremely prohibitive, costing tens of thousands of dollars for a single study. It has therefore only been accessible to the biggest web companies, and has been used by Google, Yahoo! and eBay.
Independent research shows that there is an 84% to 88% correlation between mouse and eye movements*, allowing us to create high-precision heatmaps based on just the users’ mouse movements. In addition, our heatmaps don’t require the subjects to wear a special headset or use special equipment. Indeed, most visitors aren’t even aware they’re being recorded, allowing for a completely transparent and anonymous usability testing process.
Within our FAQ page, we can see which questions people find the most interesting, and which answers they read.
We keep the data for every version of your page allowing for effortless A/B testing of multiple page elements. See which content, elements and layout increase conversion rates, where your customers look before they purchase a product, and how many people miss your call to action buttons. This new heatmap will help you dramatically improve your conversion rates by delivering accurate, relevant and actionable information.
This is the third heatmap launched by ClickTale, and adds to our existing suite of powerful visual web analytics. This includes our Mouse Click Heatmap, which shows you exactly where your visitors are clicking and our Attention and Scroll-Reach Heatmaps, which show you how visitors scroll, where they focus their attention and what content they skip over.
Mouse Movements within our signup form
Our Mouse Move Heatmaps are available to all our customers, even on our free plan, but are limited to the most popular page on our free and Bronze plans. To see comprehensive heatmaps on all the pages in your site, these customers will need to upgrade to our Silver or Gold plans.
Our new Mouse Move Heatmap, as well as our other heatmaps, behavioral analytics and full video playback make ClickTale the perfect complement to your traditional web analytics suite. Sign up today and start learning how to optimize your website based on your customers’ actual behavior. Start increasing your conversion rates, minimizing your site abandonment, and maximizing your profits.
* “Of the regions that a mouse cursor visited, 84% of them were also visited by an eye gaze. Furthermore, among the regions that the eye gaze didn’t visit, 88% of them were not visited by the mouse cursor, either.” - M. C. Chen , J. R. Anderson , M. H. Sohn, “What can a mouse cursor tell us more?: correlation of eye/mouse movements on web browsing”, Conference on Human Factors in Computing Systems, April 2001, Seattle, WA.
Filed under Announcements, Features, Heatmaps |
November 23rd, 2009 at 12:41 pm
[...] is announcing today the launch of their Mouse Move Heatmap service. From the launch announcement, “By aggregating the mouse movements of hundreds visitors on a site, we create a [...]
November 24th, 2009 at 2:27 am
Really interesting feature. It certainly looks like a very important development for Web Analysts, Website designers and developers.
Congratulations!
November 24th, 2009 at 2:31 am
Is it really effective ??.. i always have doubt on this mechanisim.. reason. it requires good steup and investment… still i doubt, reason - i agree it tells.. which part of interface is prominent.. but it doesn’t tell me, what is right or wrong in interface.. how that can be improved or what r the drawbacks…
really thanks for good article.. i asked this question just because of my curiosity please correct me if m wrong…
November 24th, 2009 at 3:47 am
Congratulations on the launch. This is definitely going to be a must-have for SEOs, analysts, designers and developers.
I will sign-up and try it on one of my blogs.
November 24th, 2009 at 5:17 am
[...] Si queréis saber más al respecto podéis ir a su blog. [...]
November 24th, 2009 at 9:45 am
Great work! Love the new feature.
November 24th, 2009 at 9:57 am
Very interesting feature will definitely try it.
November 24th, 2009 at 10:31 am
I’m seing forward to make some test on my clients web. Really interesting. Keep on going the good work!
Henrik Hansen
November 24th, 2009 at 2:20 pm
Thanks guys for the hard work and supporting our online marketing progress.
Gergely
Online Marketing consultant
November 25th, 2009 at 12:52 am
Thx guys. Hungarian version complete:
http://www.googleoptimalizalas.com/mouse-move-heatmap-eger-mozgatasi-utvonal/
November 25th, 2009 at 5:10 am
[...] ClickTale Blog » Eye Tracking for Everyone By aggregating the mouse movements of hundreds visitors on a site, we create a comprehensive, visual representation of what visitors are looking at and focusing on within the page. (tags: eyetracking analytics tools to*read) [...]
November 26th, 2009 at 8:57 am
[...] servicio se llama Mouse Move Heatmap y se ve como en la siguiente [...]
November 29th, 2009 at 9:50 pm
[...] it: http://blog.clicktale.com/2009/11/23/eye-tracking-for-everyone/ Leave a Comment No Comments Yet so far Leave a comment RSS feed for comments on this post. [...]
November 30th, 2009 at 6:12 am
Can Clicktale be used on pages where multivariate testing has been deployed?
November 30th, 2009 at 8:05 am
Yes, ClickTale runs fine on pages using multivariate testing and is often used for A/B testing.
Depending on how you are conducting your tests may require different ClickTale configurations, but it is possible and extremely useful!
November 30th, 2009 at 3:51 pm
We will be using this service, thank you!
Brilliant.
Integrati Marketing.
January 16th, 2010 at 9:55 pm
That’s awesome… and, while eye-tracking is more revelatory than mouse-tracking, it’s certainly the next-best thing.
January 20th, 2010 at 4:50 am
Brilliant feature! It is an important development for Web Analysts, SEO’s, Website designers and developers.
Thanks for an interesting article
January 26th, 2010 at 8:42 am
[...] servicio se llama Mouse Move Heatmap y se ve como en la siguiente [...]
February 10th, 2010 at 11:32 pm
After about 5 years in the online business, only part time, I’ve never heard of being able to watch what the visitors were doing, until now. It looks like a great tool that I think will be worth paying for.
August 3rd, 2010 at 7:01 am
[...] visitors in a single image, allowing for usability testing on a vast, global scale. And with an 84-88% correlation between our Mouse Move Heatmaps and expensive eye-tracking studies, website owners can now conduct [...]
August 6th, 2010 at 2:42 pm
What a great idea two thumbs up
August 9th, 2010 at 8:34 pm
[...] a blog post last November, Clicktale claimed to be “The definitive method for conducting accurate [...]