Eye Tracking for Everyone
“The definitive method for conducting accurate eye-tracking on a massive scale at a fraction of the cost”
Today, ClickTale is launching its new Mouse Move Heatmap, which is set to revolutionize the fields of Customer Experience Analytics and website usability. By aggregating the mouse movements of hundreds visitors on a site, we create a comprehensive, visual representation of what visitors are looking at and focusing on within the page. Instead of testing a handful of users for thousands of dollars, you can test thousands of users for a fraction of a dollar each!
The Mouse Move Heatmap on our Features page shows us exactly what content our visitors look at
Until now, Eye-tracking studies were the preferred choice in web usability testing. They allow website owners to know exactly how people use their sites, where they look, what grabs their attention and what they focus on. However the price of this technology is extremely prohibitive, costing tens of thousands of dollars for a single study. It has therefore only been accessible to the biggest web companies, and has been used by Google, Yahoo! and eBay.
Independent research shows that there is an 84% to 88% correlation between mouse and eye movements*, allowing us to create high-precision heatmaps based on just the users’ mouse movements. In addition, our heatmaps don’t require the subjects to wear a special headset or use special equipment. Indeed, most visitors aren’t even aware they’re being recorded, allowing for a completely transparent and anonymous usability testing process.
Within our FAQ page, we can see which questions people find the most interesting, and which answers they read.
We keep the data for every version of your page allowing for effortless A/B testing of multiple page elements. See which content, elements and layout increase conversion rates, where your customers look before they purchase a product, and how many people miss your call to action buttons. This new heatmap will help you dramatically improve your conversion rates by delivering accurate, relevant and actionable information.
This is the third heatmap launched by ClickTale, and adds to our existing suite of powerful visual web analytics. This includes our Mouse Click Heatmap, which shows you exactly where your visitors are clicking and our Attention and Scroll-Reach Heatmaps, which show you how visitors scroll, where they focus their attention and what content they skip over.
Mouse Movements within our signup form
Our Mouse Move Heatmaps are available to all our customers, even on our free plan, but are limited to the most popular page on our free and Bronze plans. To see comprehensive heatmaps on all the pages in your site, these customers will need to upgrade to our Silver or Gold plans.
Our new Mouse Move Heatmap, as well as our other heatmaps, behavioral analytics and full video playback make ClickTale the perfect complement to your traditional web analytics suite. Sign up today and start learning how to optimize your website based on your customers’ actual behavior. Start increasing your conversion rates, minimizing your site abandonment, and maximizing your profits.
* “Of the regions that a mouse cursor visited, 84% of them were also visited by an eye gaze. Furthermore, among the regions that the eye gaze didn’t visit, 88% of them were not visited by the mouse cursor, either.” - M. C. Chen , J. R. Anderson , M. H. Sohn, “What can a mouse cursor tell us more?: correlation of eye/mouse movements on web browsing”, Conference on Human Factors in Computing Systems, April 2001, Seattle, WA.
Startup Updates: Kyte, ClickTale & NYC Events | CenterNetworks said,
November 23, 2009 @ 12:41 pm
[...] is announcing today the launch of their Mouse Move Heatmap service. From the launch announcement, “By aggregating the mouse movements of hundreds visitors on a site, we create a [...]
Daniel Waisberg said,
November 24, 2009 @ 2:27 am
Really interesting feature. It certainly looks like a very important development for Web Analysts, Website designers and developers.
Congratulations!
Rajesh R. Nair said,
November 24, 2009 @ 2:31 am
Is it really effective ??.. i always have doubt on this mechanisim.. reason. it requires good steup and investment… still i doubt, reason - i agree it tells.. which part of interface is prominent.. but it doesn’t tell me, what is right or wrong in interface.. how that can be improved or what r the drawbacks…
really thanks for good article.. i asked this question just because of my curiosity please correct me if m wrong…
Mike van der Heijden said,
November 24, 2009 @ 3:47 am
Congratulations on the launch. This is definitely going to be a must-have for SEOs, analysts, designers and developers.
I will sign-up and try it on one of my blogs.
ClickTale añade nueva funcionalidad de movimiento de ratón - Doctor Metrics said,
November 24, 2009 @ 5:17 am
[...] Si queréis saber más al respecto podéis ir a su blog. [...]
Nat said,
November 24, 2009 @ 9:45 am
Great work! Love the new feature.
computer consultant said,
November 24, 2009 @ 9:57 am
Very interesting feature will definitely try it.
Henrik Hansen said,
November 24, 2009 @ 10:31 am
I’m seing forward to make some test on my clients web. Really interesting. Keep on going the good work!
Henrik Hansen
Gergely said,
November 24, 2009 @ 2:20 pm
Thanks guys for the hard work and supporting our online marketing progress.
Gergely
Online Marketing consultant
Zoltan Petrasovits said,
November 25, 2009 @ 12:52 am
Thx guys. Hungarian version complete:
http://www.googleoptimalizalas.com/mouse-move-heatmap-eger-mozgatasi-utvonal/
links for 2009-11-25 « Köszönjük, Emese! said,
November 25, 2009 @ 5:10 am
[...] ClickTale Blog » Eye Tracking for Everyone By aggregating the mouse movements of hundreds visitors on a site, we create a comprehensive, visual representation of what visitors are looking at and focusing on within the page. (tags: eyetracking analytics tools to*read) [...]
ClickTale: EyeTracking pero siguiendo el movimiento del ratón said,
November 26, 2009 @ 8:57 am
[...] servicio se llama Mouse Move Heatmap y se ve como en la siguiente [...]
Eye-tracking at a fraction of the cost « Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! said,
November 29, 2009 @ 9:50 pm
[...] it: http://blog.clicktale.com/2009/11/23/eye-tracking-for-everyone/ Leave a Comment No Comments Yet so far Leave a comment RSS feed for comments on this post. [...]
Simon said,
November 30, 2009 @ 6:12 am
Can Clicktale be used on pages where multivariate testing has been deployed?
shmuls said,
November 30, 2009 @ 8:05 am
Yes, ClickTale runs fine on pages using multivariate testing and is often used for A/B testing.
Depending on how you are conducting your tests may require different ClickTale configurations, but it is possible and extremely useful!
Integrati Marketing said,
November 30, 2009 @ 3:51 pm
We will be using this service, thank you!
Brilliant.
Integrati Marketing.
Humanized Websites said,
January 16, 2010 @ 9:55 pm
That’s awesome… and, while eye-tracking is more revelatory than mouse-tracking, it’s certainly the next-best thing.
luxury villa rental said,
January 20, 2010 @ 4:50 am
Brilliant feature! It is an important development for Web Analysts, SEO’s, Website designers and developers.
Thanks for an interesting article
ClickTale: EyeTracking pero siguiendo el movimiento del ratón | ReImagen.com said,
January 26, 2010 @ 8:42 am
[...] servicio se llama Mouse Move Heatmap y se ve como en la siguiente [...]