Eye Tracking for Everyone

ClickTale
November 23, 2009

“The definitive method for conducting accurate eye-tracking on a massive scale at a fraction of the cost”

Today, ClickTale is launching its new Mouse Move Heatmap, which is set to revolutionize the fields of Customer Experience Analytics and website usability. By aggregating the mouse movements of hundreds visitors on a site, we create a comprehensive, visual representation of what visitors are looking at and focusing on within the page. Instead of testing a handful of users for thousands of dollars, you can test thousands of users for a fraction of a dollar each!

mmh1 Eye Tracking for Everyone

The Mouse Move Heatmap on our Features page shows us exactly what content our visitors look at

Until now, Eye-tracking studies were the preferred choice in web usability testing. They allow website owners to know exactly how people use their sites, where they look, what grabs their attention and what they focus on. However the price of this technology is extremely prohibitive, costing tens of thousands of dollars for a single study. It has therefore only been accessible to the biggest web companies, and has been used by Google, Yahoo! and eBay.

Independent research shows that there is an 84% to 88% correlation between mouse and eye movements*, allowing us to create high-precision heatmaps based on just the users’ mouse movements. In addition, our heatmaps don’t require the subjects to wear a special headset or use special equipment. Indeed, most visitors aren’t even aware they’re being recorded, allowing for a completely transparent and anonymous usability testing process.

mmh4 Eye Tracking for Everyone

Within our FAQ page, we can see which questions people find the most interesting, and which answers they read.

We keep the data for every version of your page allowing for effortless A/B testing of multiple page elements. See which content, elements and layout increase conversion rates, where your customers look before they purchase a product, and how many people miss your call to action buttons. This new heatmap will help you dramatically improve your conversion rates by delivering accurate, relevant and actionable information.

This is the third heatmap launched by ClickTale, and adds to our existing suite of powerful visual web analytics. This includes our Mouse Click Heatmap, which shows you exactly where your visitors are clicking and our Attention and Scroll-Reach Heatmaps, which show you how visitors scroll, where they focus their attention and what content they skip over.

mmh5 Eye Tracking for Everyone

Mouse Movements within our signup form

Our Mouse Move Heatmaps are available to all our customers, even on our free plan, but are limited to the most popular page on our free and Bronze plans. To see comprehensive heatmaps on all the pages in your site, these customers will need to upgrade to our Silver or Gold plans.

Our new Mouse Move Heatmap, as well as our other heatmaps, behavioral analytics and full video playback make ClickTale the perfect complement to your traditional web analytics suite. Sign up today and start learning how to optimize your website based on your customers’ actual behavior. Start increasing your conversion rates, minimizing your site abandonment, and maximizing your profits.

* “Of the regions that a mouse cursor visited, 84% of them were also visited by an eye gaze. Furthermore, among the regions that the eye gaze didn’t visit, 88% of them were not visited by the mouse cursor, either.” - M. C. Chen , J. R. Anderson , M. H. Sohn, “What can a mouse cursor tell us more?: correlation of eye/mouse movements on web browsing”, Conference on Human Factors in Computing Systems, April 2001, Seattle, WA.

Related posts:

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  2. ClickTale is Now Open to the Public & Link Analytics Released
  3. Introducing the Next Generation of Communications Analytics
  4. What have we done for you lately?
  5. New Conversion Report Maximizes Online Form Performance

33 Comments

  1. Startup Updates: Kyte, ClickTale & NYC Events | CenterNetworks Says:
    November 23rd, 2009 at 12:41 pm

    [...] is announcing today the launch of their Mouse Move Heatmap service. From the launch announcement, “By aggregating the mouse movements of hundreds visitors on a site, we create a [...]

  2. Daniel Waisberg Says:
    November 24th, 2009 at 2:27 am

    Really interesting feature. It certainly looks like a very important development for Web Analysts, Website designers and developers.

    Congratulations!

  3. Rajesh R. Nair Says:
    November 24th, 2009 at 2:31 am

    Is it really effective ??.. i always have doubt on this mechanisim.. reason. it requires good steup and investment… still i doubt, reason – i agree it tells.. which part of interface is prominent.. but it doesn’t tell me, what is right or wrong in interface.. how that can be improved or what r the drawbacks…

    really thanks for good article.. i asked this question just because of my curiosity please correct me if m wrong…

  4. Mike van der Heijden Says:
    November 24th, 2009 at 3:47 am

    Congratulations on the launch. This is definitely going to be a must-have for SEOs, analysts, designers and developers.

    I will sign-up and try it on one of my blogs.

  5. ClickTale añade nueva funcionalidad de movimiento de ratón - Doctor Metrics Says:
    November 24th, 2009 at 5:17 am

    [...] Si queréis saber más al respecto podéis ir a su blog. [...]

  6. Nat Says:
    November 24th, 2009 at 9:45 am

    Great work! Love the new feature.

  7. computer consultant Says:
    November 24th, 2009 at 9:57 am

    Very interesting feature will definitely try it.

  8. Henrik Hansen Says:
    November 24th, 2009 at 10:31 am

    I’m seing forward to make some test on my clients web. Really interesting. Keep on going the good work!

    Henrik Hansen

  9. Gergely Says:
    November 24th, 2009 at 2:20 pm

    Thanks guys for the hard work and supporting our online marketing progress.

    Gergely
    Online Marketing consultant

  10. Zoltan Petrasovits Says:
    November 25th, 2009 at 12:52 am

    Thx guys. Hungarian version complete:

    http://www.googleoptimalizalas.com/mouse-move-heatmap-eger-mozgatasi-utvonal/

  11. links for 2009-11-25 « Köszönjük, Emese! Says:
    November 25th, 2009 at 5:10 am

    [...] ClickTale Blog » Eye Tracking for Everyone By aggregating the mouse movements of hundreds visitors on a site, we create a comprehensive, visual representation of what visitors are looking at and focusing on within the page. (tags: eyetracking analytics tools to*read) [...]

  12. ClickTale: EyeTracking pero siguiendo el movimiento del ratón Says:
    November 26th, 2009 at 8:57 am

    [...] servicio se llama Mouse Move Heatmap y se ve como en la siguiente [...]

  13. Eye-tracking at a fraction of the cost « Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! Says:
    November 29th, 2009 at 9:50 pm

    [...] it: http://blog.clicktale.com/2009/11/23/eye-tracking-for-everyone/ Leave a Comment No Comments Yet so far Leave a comment RSS feed for comments on this post. [...]

  14. Simon Says:
    November 30th, 2009 at 6:12 am

    Can Clicktale be used on pages where multivariate testing has been deployed?

  15. shmuls Says:
    November 30th, 2009 at 8:05 am

    Yes, ClickTale runs fine on pages using multivariate testing and is often used for A/B testing.

    Depending on how you are conducting your tests may require different ClickTale configurations, but it is possible and extremely useful!

  16. Integrati Marketing Says:
    November 30th, 2009 at 3:51 pm

    We will be using this service, thank you!

    Brilliant.

    Integrati Marketing.

  17. Humanized Websites Says:
    January 16th, 2010 at 9:55 pm

    That’s awesome… and, while eye-tracking is more revelatory than mouse-tracking, it’s certainly the next-best thing.

  18. luxury villa rental Says:
    January 20th, 2010 at 4:50 am

    Brilliant feature! It is an important development for Web Analysts, SEO’s, Website designers and developers.
    Thanks for an interesting article

  19. ClickTale: EyeTracking pero siguiendo el movimiento del ratón | ReImagen.com Says:
    January 26th, 2010 at 8:42 am

    [...] servicio se llama Mouse Move Heatmap y se ve como en la siguiente [...]

  20. Jason Says:
    February 10th, 2010 at 11:32 pm

    After about 5 years in the online business, only part time, I’ve never heard of being able to watch what the visitors were doing, until now. It looks like a great tool that I think will be worth paying for.

  21. ClickTale Blog » The Next Big Thing in Visual Analytics Says:
    August 3rd, 2010 at 7:01 am

    [...] visitors in a single image, allowing for usability testing on a vast, global scale. And with an 84-88% correlation between our Mouse Move Heatmaps and expensive eye-tracking studies, website owners can now conduct [...]

  22. Simon Says:
    August 6th, 2010 at 2:42 pm

    What a great idea two thumbs up

  23. the hive » 6 Ways Eye Tracking Is Changing the Web Says:
    August 9th, 2010 at 8:34 pm

    [...] a blog post last November, Clicktale claimed to be “The definitive method for conducting accurate [...]

  24. Cubiertas Piscinas Says:
    September 14th, 2010 at 8:28 am

    It´s going to be a usefull technology for buyer research in the mass goods market. I´ve seen studies carried out “manually” this has a much higher potential

    Cubiertas Piscinas

  25. Szabolcs (eye-tracking.hu) Says:
    November 10th, 2010 at 6:09 am

    “84-88% correlation between our Mouse Move Heatmaps and expensive eye-tracking studies”
    I don’t think that. Have more information about this research?

    By the way, the mousetracking very helpful tool to analyse behavior.. and ClickTale is very good solution.

    Kind Regards,
    Szabolcs

  26. shmuls Says:
    November 10th, 2010 at 3:00 pm

    Sure,

    Check out our research at the bottom of the following post:
    http://blog.clicktale.com/2010/10/14/eye-tracking-vs-mouse-tracking/

  27. Ab Workouts-Michael V Says:
    December 14th, 2010 at 6:35 pm

    I’m only new to all this heatmap / visitor tracking stuff and this will greatly assist the a/b testing I plan to start for my wordpress site. Hopefully it will pinpoint the issues I’m having with lack of conversions.

    Please keep the improvements coming guys and you’ll have me for life.

  28. Is Eye Tracking Going Mainstream? | ClickTale Blog Says:
    March 11th, 2011 at 10:44 am

    [...] Research has shown that when both methods of testing are conducted simultaneously, there is an 84%-88% correlation in the results. In addition, both the eye and mouse move to relatively the same rhythm and focus in [...]

  29. Is Eye Tracking Going Mainstream? | Analytics Expert Blog Says:
    March 11th, 2011 at 2:25 pm

    [...] Research has shown that when both methods of testing are conducted simultaneously, there is an 84%-88% correlation in the results. In addition, both the eye and mouse move to relatively the same rhythm and focus in [...]

  30. johnathan Says:
    June 27th, 2011 at 7:29 am

    This is pretty awesome stuff. I always knew how a page looked to a visitor was very important, but now eye tracking evidence to back it up!? Awesome stuff!!

  31. Digital Marketing Agencies Says:
    July 6th, 2011 at 12:58 am

    These type of heat maps really plays well in determining the hot spot of the website. It could be useful at the time of redesigning for SEO purpose.

  32. Indianapolis Real Estate Says:
    August 31st, 2011 at 3:14 am

    The graphical representation of analysis of visitors details is really very easy and understandable much more simple way rather than producing and reading complex reports.

  33. ClickTale Makes Eyetracking Possible for All Says:
    November 21st, 2011 at 5:11 am

    [...] Tal Schwartz and his team at ClickTale Web Analytics have created an ingenious solution that resolves these barriers, providing greater insight and [...]

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ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.