ClickTale’s Website Heat Map Holiday Give-Away Winners

ClickTale
December 23, 2009

We’ve had an incredible amount of heatmaps sent to us over the last two weeks, and the quality of the entries this year has been exceptional. With such a wide range to choose from, it was really hard to pick the winners, but after much deliberation we were able to choose our favourite website heat map.

We’ve asked a few of our conversion analysts, who usually work with our enterprise clients, to give us their opinions. You can see their comments below, showing how the layout and design of these sites can be further improved to boost conversion rates.

Click on the images below to see the full website heat map:

First Prize – Michael Kjeldsen, Bartendermagasinet.dk

1st small ClickTales Website Heat Map Holiday Give Away Winners

“I’ve managed to raise conversions on my site by nearly 300%.
Which is gooooood icon smile ClickTales Website Heat Map Holiday Give Away Winners
1st logo ClickTales Website Heat Map Holiday Give Away Winners

Our experts say: The actionable information we can glean from this website heat map is amazing! We can clearly see the hottest area is the list of ingredients, which is very important to the readers. Placing an ad or Call to Action button in the empty space to the right of this area could greatly increase its click-through rate.

The right hand sidebar gets little or no attention, especially the adverts on the far right. Instead of having two right sidebars we would recommend splitting these into a left and right sidebar to bring the content closer to the action. Also, we can see that most people skip to the end of the embedded video, which tells us it needs to be shorter in order to be effective.

Second prize – Phillip Lakin, Edulocator.com

2nd small ClickTales Website Heat Map Holiday Give Away Winners

“We were able to increase our conversion rates, and lowered our bounce rate by over 20%!” 2nd logo ClickTales Website Heat Map Holiday Give Away Winners

Our experts say: We can see that people pay attention to the bottom half of the page with the big red Call to Action buttons, and ignore the information at the top. As this page appears after the conversion takes place, the “Here’s your info” button, which gets a lot of hovers, could be used to cross promote another product or site instead, bringing in some additional revenue from converted customers.

Also, the phone number in the top right corner gets almost no hovers, while the smaller one in the lower middle gets a lot of hovers. This tells us that people only focus on the lower halfof this page, and we would recommend moving any important content further down to increase its noticeability.

Third prize – Nadia Kerr, DigiGifts.com.au

3rd small ClickTales Website Heat Map Holiday Give Away Winners

“ClickTale has provided us with valuable information on how visitors interact with our website design, layout and functionality” 3rd logo ClickTales Website Heat Map Holiday Give Away Winners

Our experts say: The first thing we can clearly see in this website heat map is that no-one goes below the fold. This is because there is no content or images that cross over the fold-line, so customers have no reason to think there is content below.

Additionally, the left hand navigation is much more important to people than the large graphic on the top. Based on this information, we believe that the page layout should be changed to increase the menu size and decrease the image size, in order to improve site usability and conversion rates.

Runner up – Andrew Lahser, LasherPatents.com

R1 small ClickTales Website Heat Map Holiday Give Away Winners

“Being able to almost-look-over-the-shoulder of my visitors is invaluable. I have tripled or quadrupled the time that new visitors spend at my site.” R1 logo ClickTales Website Heat Map Holiday Give Away Winners

Our experts say: We can clearly see here what content is most carefully read, which tells us what content draws visitors’ attention and what to focus on in future copywriting.

Runner up – NoirVogue.com

R2 small ClickTales Website Heat Map Holiday Give Away Winners

“It’s been an invaluable tool for me, and has given me a much clearer indication what my clients want and expect from me” R2 logo ClickTales Website Heat Map Holiday Give Away Winners

Our experts say: From the hotspot in the top right corner, we can see that more people actually want to see information and contact details about the photographer than want to see the pictures! That’s why they’re moving their mouse to the top right corner instead of over the images, where they expect to find actionable information. This site desperately needs clearer Call to Action buttons to increase its conversion rates.

Runner up – David Ricupero, ParamountCareGroup.com

R3 small ClickTales Website Heat Map Holiday Give Away Winners

“The results? Leads and happy customers increased.
A complete success!”
R3 logo ClickTales Website Heat Map Holiday Give Away Winners

Our experts say: It is obvious that people care about the information delivered in this page, as most of the attention is focused within the text. Here we can clearly see examples of visitors using their mouse as a pointer while they read through the content!

The Call to Action buttons on the right sidebar also get some healthy exposure, but no one pays attention to the left sidebar image. Shrinking this sidebar or adding some relevant content would greatly improve site usability.

Runner up – Robbin Steif, Lunametrics.com

R4 small ClickTales Website Heat Map Holiday Give Away Winners

“The hot red spots you can see are the new page elements that we added, and which will feature much more prominently in our new design. We strongly encourage many of our customers to use your product” R4 logo ClickTales Website Heat Map Holiday Give Away Winners

Our experts say: This website heat map is fairly evenly distributed, implying a healthy page layout. From the link analytics we can see that over 12% of visitors are interested in the “Google Analytics Authorized consultants” button (6.2%) and text link (6.2%), which may mean customers first want to be assured of credibility, and then want to know about the service.

Runner up – Tyson stokes, FamilySearch.org

R5 small ClickTales Website Heat Map Holiday Give Away Winners

“The results far exceed what you could hope for from a customer experience analytics tool.” R5 logo ClickTales Website Heat Map Holiday Give Away Winners

Our experts say: Although the clicks within the fields themselves imply that this form is easy to use, the lower click count seen in the “Year Range” box can be improved by using a dropdown or calendar box.

That’s it for 2009!

We’re incredibly grateful to everyone who took the time to send us their website heat map, and want to say a massive thank you to everyone who took part. We’d love to hear what you think about this year’s competition winners, feel free to let us know in the comments below.

Happy holidays, see you in 2010,
The ClickTale Team

Related posts:

  1. Eye Tracking for Everyone
  2. Cleaner, Brighter, Smarter: Enjoy Our New UI
  3. E Commerce Optimization Case Study: Fugees.ru
  4. Case Study: The Organic Dish
  5. ClickTale Heatmaps

13 Comments

  1. Kansas City Data Center | NetStandard Says:
    December 23rd, 2009 at 11:19 am

    This is a Wonderful Tool, this is one of many tools we use to track customer experience. Thank You and have a Happy Holiday!

    William Rock
    Internet Marketing Specialist
    NetStandard Inc.

  2. Bill Bolmeier Says:
    December 23rd, 2009 at 1:32 pm

    This type of feedback on how visitors use other sites is eye opening. Thanks for the analysis of other sites.

  3. Online Thinking Games Says:
    December 23rd, 2009 at 2:17 pm

    Great heatmaps.
    Good advices.

    We used this tool and found it useful enough to recommend it.


    Play thinking games, Get smarter…

  4. Computer Consultant Says:
    December 23rd, 2009 at 3:41 pm

    Interesting perspectives. Need to go make some changes to my site.

  5. Noel Wiggins Says:
    December 24th, 2009 at 8:24 am

    I think the sexy layout heat-map is hilarious.

    According to this test results, every test subject was looking above and to the right of the sexy photos. Which proves to me they where embarrassed to know their eyes where being tracked so they looked off to the side until the experiment was over, meanwhile there does seem to be a pull to look at the images.

    Not too sure if that heat-map is as accurate as it could be

    Thanks and Regards

    Noel for Nopun.com
    a graphic design studio

  6. En glædelig jul til alle | Michael Kjeldsen™ Says:
    December 25th, 2009 at 11:00 am

    [...] for-julen indtraf allerede et par dage før, da jeg fik at vide, at jeg havde vundet en konkurrence på ClickTale.com, der er et statistiksystem der registrerer [...]

  7. David Miles Says:
    February 26th, 2010 at 1:09 pm

    This is truly one of the coolest web tracking tool’s.

  8. Bags Girl Says:
    July 17th, 2010 at 5:13 pm

    @David Miles

    This is actually the coolest tracking tool online. I have tried many of them but they are all really reallly bad compared to clicktale . Their heatmaps are bad amd they aren’t able to properly track each and every visitor as clicktale does.

    However for little sites and conversion rate testing i would recommend clicktale team something like free one week free trial for bronze plan. For example i have small site that receives organic traffic only. But before i build more links i would like to improve conversion which isn’t 100% possible with free trial because i can access only the most visited heapmap.

    Also i wouldn’t mind if you had plan for just one site with like 5 000 recorded clicks.

  9. Michigan Medicare Says:
    January 2nd, 2011 at 8:28 pm

    I would agree like stated above, I need to rework my site. This is a great tool, and IF TRUE than a lot of website owners need to redo their site.

  10. Trampolines for sale Says:
    May 9th, 2011 at 5:54 pm

    I think it is amazing how much information you can get from a heat map like this one! The first websites heat map really did deserve to win although number 2 seemed very close.

    Where can I download this type of application? Does clicktale have one?

    JJ

  11. Trampolines for sale Says:
    May 9th, 2011 at 8:01 pm

    This is actually the coolest tracking tool online. I have tried many of them but they are all really reallly bad compared to clicktale . Their heatmaps are bad amd they aren’t able to properly track each and every visitor as clicktale does.

    However for little sites and conversion rate testing i would recommend clicktale team something like free one week free trial for bronze plan. For example i have small site that receives organic traffic only. But before i build more links i would like to improve conversion which isn’t 100% possible with free trial because i can access only the most visited heapmap.

    Also i wouldn’t mind if you had plan for just one site with like 5 000 recorded clicks.

  12. 11 Tools To Help You Make More Money Online Says:
    September 20th, 2011 at 1:58 pm

    [...] Best Heatmaps from our 2009 Holiday Content [...]

  13. new alternative rock Says:
    October 20th, 2011 at 2:34 pm

    Heat maps are so great to look at. The information you get is kind of amazing. Also it can verify some ideas you might have on page layout and how the rankings show up in the SERPS. Cool stuff, thanks for posting.

Leave a Comment

Stay Connected

ClickTale Newsletter

What is ClickTale?

ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.