For those of you who haven’t visited ClickTale.com in a while, now’s a great time to try it out, as we’ve completely overhauled our entire site. We’ve cleaned out and freshened up everything, from our homepage design and demo movie to the site navigation and a new product tour.

Simply put, we’ve gone from this:

To this:

We’ve added a new resource section to our homepage, with links to video testimonials, our new wiki and Quick Start Guide. The live chat button in the top corner of every page of our site will let you get an instant response from one of our product specialists. We’ve also created an extensive product tour with a full page detailing each one of our main features.

What’s more, we’re taking this opportunity to put our money where our mouth is. Over the next few weeks and months we’re going to be using our own site as the ultimate ClickTale case study. We’ll be documenting all the changes we make to our site here on our blog, and invite you to watch our process of site optimization every step of the way.

But for now we wanted to give you a taste of what’s to come. So to start off, here is a mouse move heatmap of the upper part of our old site.

As you can see, most returning visitors went to the “Sign in” button, but new visitors did not really use the navigational menu, and our “Special Offer” call-to-action button got little or no attention. Now let’s compare that to a heatmap of our new site.

Even after just 24 hours, the difference is clear! While we still see a lot of visitors going to the “Sign in” button, new visitors now use the navigation bar to get around our site. This gets people to where they want to go faster and is a great sign of site usability. In addition, our two new call-to-action buttons, “Play Video” and “Plans & Pricing” get a lot more healthy attention.

We’ll be posting every few weeks as our new site evolves, showing you exactly how we’re optimizing our site and improving its usability and conversion rate. You can do the same by signing up for a free account now and learn how to optimize your own website based on your customers’ actual browsing behavior.

Related posts:

1. ClickTale’s Holiday Give-Away Winners
2. How to Fix Your Funnels!
3. Case Study: The Organic Dish
4. ClickTale is Now Open to the Public & Link Analytics Released
5. ClickTale Heatmaps