ClickTale and Silverpop – Providing clients with incredible new insights into customer behavior
We are incredibly excited to announce our new partnership with Silverpop, a leading provider of email marketing solutions specifically tailored to the unique needs of B2C and B2B marketers. Together, we will help our customers effectively track their consumers’ online behaviour through email marketing analysis, improve the effectiveness of their campaigns and ensure the maximum ROI for the minimum effort.
This partnership comes as marketers continue to shift more of their budgets toward email marketing channels while the need for effective email marketing analysis tools continues to grow.Â A recent Silverpop survey found that 4 out of 10 marketers will increase their email budgets in 2010 and a May 2009 Forrester report indicated that U.S. businesses will spend $953 million dollars on Web analytics software in the next five years.
This new partnership will deliver email marketing analysis with both qualitative and quantitative statistics that will help our customers gather in-depth, relevant information about their email subscribers. ClickTale and Silverpop customers will be granted an unparalleled view of their subscribers’ behavior and consumer trends, with the ability to drill down to specific subscribers based on any business process and even watch individual browsing sessions.
“Silverpop recognizes that its customers are focused on optimizing performance and demonstrating ROI, so we partner with companies that make this possible in ways that are effective, efficient and unique,” said Silverpop CEO Bill Nussey.Â “We are pleased to help our customers easily include their email marketing programs into their ClickTale reports, allowing for the delivery of the right message at the right time and the development of deeper and more relevant relationships with their customers.”
“We are looking forward to offering Silverpop’s extensive client base easy access to our unique optimization tools,” said Dr. Tal Schwartz, co-founder and CEO of ClickTale. “These savvy email marketers understand the vital role effective analytics plays in a successful email marketing program. Now, they will be able to take behavioral analysis to a whole new level and obtain an incredibly clear understanding of what works and what does not.”
This integration is now available to anyone who has both a paid ClickTale and Silverpop account, so sign up to ClickTale to take advantage of these amazing new email marketing analysis tools today. We believe this new integration, as well as our visual heatmaps, conversion analytics and full video playback of your visitors browsing sessions make ClickTale the perfect complement to your traditional web analytics suite.