Come meet us in the US and the UK
Summer is nearly over, but the action at ClickTale has only just begun. We are going to be at 6 major conferences over the next two months and are looking forward to meeting and reconnecting with both old and new faces.Â Have a look below for our anticipated appearances:
Shop.org 2010 – September 27-29, Dallas
Our travels kick off in Dallas as we join Shop.org at the end of September.Â The list of keynotes includes speakers from Shoebuy.com, URBN and Southwest Airlines just to name a few.Â This is THE event to be at if you have anything to do with internet retail or ecommerce.Â What’s more, we’re giving away FREE tickets to ALL ClickTale customers, so if you’re interested in going, just let us know before the 14th and we’ll be happy to hook you up.
eMetrics – October 3-7, Washington
Next, we’re flying over to the east coast as we head to Washington, D.C. We’ll be making an appearance at the eMetrics Marketing Optimization Summit, where some of the biggest names in web analytics get together.Â Keynote speakers will include Jim Sterne, Joe Megibow, Bob Page and Adam Greco among many others.
Conversion Conference East – October 4-5, Washington
While in D.C., we’re also attending the latest Conversion Conference East that has got the industry buzzing. Â Finally, an entire event focusing entirely on website performance, usability and conversion rates! Â Highly anticipated keynote speakers for the event include industry leading names like Tim Ash and Patrick Bultema.Â You don’t want to miss out on this event if you wish to get the most out of your traffic and online campaigns. Read More »
Many of our customers often ask what we mean when we say “In Page” web analytics, a term we coined several years ago, or in other words, what is customer experience analytics. In this post, we’ll take a quick look at what In-Page analytics is, how it differs from other types of web analytics and why you need to use it.
What is Customer Experience Analytics?
Most web analytics solutions capture visitors landing on a web page and monitor their movement from page to page within a site. This is great for collecting quantitative information about your website traffic, with pageviews, number of visitors and time on page being the key metrics. However, this traditional approach to web analytics can’t tell you much about what visitors do once inside these pages.
That’s where In-Page analytics comes in. It focuses on what is customer experience inside these pages, recording everything from mouse moves and clicks to actual keystrokes. This gives a much more qualitative, almost intimate, view into what your visitors are focusing on and interacting with inside the pages themselves.
We’re raising the bar, again.
Today, ClickTale is launching two new heatmap analytics, which are set to revolutionize the way the industry looks at both heatmaps and visual analytics as a whole.
Our new Segmented Heatmaps give site owners the ability to filter ClickTale’s full range of visual heatmaps based on any customer information or browsing behavior. With our new Ultra Scale Heatmaps, site owners can view data from as many as 100,000 pageviews in a single graphical report, delivering accurate results at a fraction of the cost of traditional eye-tracking studies.
“The biggest challenge many site owners face is measuring visitor engagement and site usability on a realistic and affordable scale,” said Dr. Tal Schwartz, CEO and co-founder of ClickTale. “These new heatmap analytics features reveal unprecedented detail about visitor behavior patterns that can be used to make on-the-fly website changes that improve site usability and conversion rates.”