We are happy to announce the addition of our Segmentation feature to the ClickTale Form Analytics Suite. Previously exclusive to our Visual Heatmaps, Segmentation enables online businesses to optimize their website according to the specific browsing behavior of different user groups. Filling out a web form is usually a key step in the conversion process of every website and, now, that process can be optimized even more. Businesses can segment out the various behavioral patterns to identify what’s preventing different visitor types from successfully completing online forms.

Your website visitors have a wide variety of objectives, and experience your website in many different ways. A web form that may seem easy to fill and clear to interpret for one visitor may seem complicated and confusing to another.

The ClickTale Form Analytics Suite is dedicated entirely to improving your online forms’ performance, ensuring that more visitors are able to easily and effectively complete your forms. The ClickTale Form Analytics Suite is composed of five reports: the Conversion Report, Drop Report, Time Report, Blank Field Report, and Refill Report. These reports reveal which fields on your forms take too long to fill, are most frequently left blank, and cause your visitors to leave.

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The recent hype surrounding the Apple iPad, Galaxy Tab, HP Slate and netbooks has sparked the need to test screen size usability. These small screen gadgets are raising the average fold line for many online businesses. To understand the impact this is having on webpage design and usability, we at ClickTale decided to monitor the browsing behavior of our own vertically challenged visitors.

The Experiment

To run our usability experiment, we used the ClickTale Scroll Reach and Attention Heatmaps on a blog entry over 5000 pixels long. Our goal was threefold. We wanted to learn:

• How far up did the average fold line climb amongst smaller screen users?
• What content remained above the fold and, therefore, what did visitors see when opening up the page?
• How far down were visitors willing to scroll down our webpage?

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Today, we are excited to announce the launch of the ClickTale Conversion Funnels, helping thousands of online businesses become more profitable.

Conversion Funnels are used by businesses to monitor and optimize the performance of critical online processes. Website visitors go through these processes frequently, when checking out from an online store, booking a flight, or signing up for a newsletter, just to name a few. By applying the ClickTale Conversion Funnels, businesses can make these web experiences more successful, maximizing conversion rates and websites’ ROI.

Our revolutionary Conversion Funnels visually display the paths visitors take through a website, revealing how they successfully convert and where lost customers drop out. You learn which pages produce the highest conversion rates, and which cause the highest abandonment.

The way Conversion Funnels should be done

Unlike existing funnel reports which often require an expert to set up and are complex to use, the ClickTale Conversion Funnels have a friendly interface that handles the complexities of funnels for you, so you can get down to business! Read More »

Usability studies have been and continue to be a key method for testing and optimizing website usability.  Both laboratory eye tracking and remote mouse tracking studies offer businesses accurate and actionable results. Eye tracking, as used by top enterprises such as Google, uses cameras and specialist software to track where the eyes of internet users land on a webpage. Mouse tracking follows the mouse movements of an internet user to simulate eye movement on a webpage.  Over the last few years, mouse tracking has greatly matured, developing features and achieving accuracy that make it a credible alternative to eye tracking.

Heatmaps created using traditional eye tracking (left) and mouse tracking (right)

Research has shown that when both methods of testing are conducted simultaneously, there is an 84%-88% correlation in the results¹. In addition, both the eye and mouse move to relatively the same rhythm and focus in on the same page content². Both eye and mouse tracking deliver valuable information about how your visitors are engaging with your website. This is vital to work out what changes you need to make in order to benefit your visitors’ experience and your ROI.

Example of the mouse following the eye in the vertical direction on a Google search page, plotting the Y coordinate against time. ©Google, 2008