From all of us here at ClickTale, we would like to wish everyone a Merry Christmas and Healthy and Happy New Year. We look forward to seeing your mouse back on our blog in 2011
New Yearâ€™s Business Resolution #1: I shall not cause my visitors any frustration online.
Great job, etailers, on a successful online shopping season! If you are not completely satisfied with how your website usability held up during the holidays, no worries! There is no time like the present to improve your site for next yearâ€™s sales!
Letâ€™s take a quick look at some of ClickTaleâ€™s unique web analytics products and features released over the past year that are sure to give you a jump start on your New Yearâ€™s business resolutions.
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Over $1 billion in online sales were spent this year on Cyber Monday alone…and the holiday season has only just begun!
‘Tis the season to shop and, chances are, visitors arriving to your website want to buy! So don’t give them a reason to bounce away from your site empty-handed. By evaluating and gearing up your website design for the holidays, you can give your customers what they want and improve your conversion rates.
Spruce Up Your Landing Pages
The customer experience design of your landing pages is in essence a window display of your products, attracting visitors to become shoppers. Let your landing pages entice your visitors to enter and start navigating your site. Pay attention to how certain webpage elements either help or hurt the conversion process. Read More »
Guest Article by Billy Attar
Professional blogging is an integral part of many businessesâ€™ marketing agendas. Successful blogs can bring visitors to your site, spark interest in your products, and attract a larger fan base. However, as seen with many of our own ClickTale clients, getting good readership to your blog is often not a reflection of the quality or quantity of content you are creating â€“ it is a function of the way the blog is presented.
By using website heatmaps generated by an In-Page Analytics tool, such as ClickTale, you can easily evaluate your visitorsâ€™ engagement with your content and improve the effectiveness of your blog design. Mouse Move and Mouse Click Heatmaps reveal where on the page your visitors move, hover, and click their mouse. Attention Heatmaps can tell you how long they spend on each section of your content. Scroll-Reach Heatmaps show you how far down the page visitors are willing to scroll.
If after evaluating your website Heatmaps, you find that your visitors are not interacting with your blog as expected, do not be discouraged, as even minor fixes can have a major impact on your readership!
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Much time and money often goes into directing traffic to your website, usually to landing pages. By optimizing the landing page design, you can increase the conversion of your visitors into customers. An In-page analytics solution, such as ClickTale, enables you to increase conversion rates by showing visitorsâ€™ browsing sessions and heatmaps of their behavior inside the webpage. You can understand what your visitors are trying to achieve on your website and where they encounter errors. Learn which webpage elements either help or hurt the conversion process.
Join our very own Shmuli Goldberg as he appears as an online guest lecturer at this yearâ€™s Landing Page Success Seminar. Based entirely on actual user data, Shmuli will show you how to define and optimize your siteâ€™s macro and micro conversions according to your visitorsâ€™ browsing behavior. Learn how to use visual heatmaps and other behavioral tools on your landing page to significantly increase your conversion rates and maximize your ROI. Spaces are limited, so definitely take advantage of this opportunity today!
Itâ€™s true. First impressions are not always what they seem, but your visitors will never give you the benefit of the doubt if you do not tailor your landing pages to their liking.