600% Increase in Form Conversion – A Case Study

January 5, 2011

A Case Study With Digital Results

The results are in! Digital marketing agency, Digital Results, sees a 600% increase in form conversion after using the ClickTale solution!

“ClickTale actually prompted us to re-design our ENTIRE website!”
ClickTale recently had the pleasure of interviewing Russell Bishop, Web Designer at Digital Results Marketing Agency. He shared with us his website’s positive experience and impressive improvements since using the ClickTale solution. We were very excited to learn about his ClickTale story.

CT: So Russell, tell us a bit about your site.
DR: Digital Results is a full service digital marketing agency that specializes in web design. Our experienced and talented team of specialists creates innovative new websites and web apps for primarily B2B companies.

digital results homepage1 600% Increase in Form Conversion   A Case Study

Digital Results homepage

CT: How much daily traffic does your site receive?
DR: On average, our website receives just under 3000 unique visitors a month (90 a day), depending on the activity on our blog.

CT: How did you come to use ClickTale and how long have you been using the solution?
DR: We originally found ClickTale through a podcast where similar services were compared. We felt that ClickTale offered the best possible data out of the competition, and have been using it ever since. It has now been about two years and we are very satisfied with the results.

CT: Which ClickTale features do you use most often and for what purposes?
DR: We primarily use the Visitor Recordings feature. We’ve found this incredibly useful for ironing out problems that users may come across, and can be a great insight into the best routes for increasing conversion and keeping users on websites we work on.
We’ve also grown to love ClickTale’s Mouse Click Heatmaps. Identifying where users are mistakenly clicking on elements/areas (and observing to see why) is a distinct advantage over our average competitor.

CT: What pages of your website have you optimized with ClickTale?
DR: ClickTale actually prompted us to re-design our ENTIRE website! After working from the ground up and observing how users dealt with our whole new site, we were able to further fine-tune our designs into a very efficient website.
AND, since our re-design, we continue to optimize each page of our site according to user habits we observe to maximize usability.

digital results logos 600% Increase in Form Conversion   A Case Study

Digital Results clients

CT: Did you see any significant improvements to your site’s performance such as increased conversion rates or sales, reduced abandonment or higher ROI?
DR: Our original website’s contact forms would receive a quality enquiry about once a week. We’ve now increased this conversion by 600%, and the enquiries we receive are of a higher caliber.
Our original contact form had several unnecessary fields, including fax and post code, which we found our users would hesitate to fill in, and would eventually cause users to abandon the form.

contact form1 600% Increase in Form Conversion   A Case Study
We also found that the text area we used for our Message field was far too small, which discouraged users from leaving a quality message.

contact form11 600% Increase in Form Conversion   A Case Study
Our new contact form is very concise, with only a few fields necessary to complete the form. Each field is now much smaller, and our users have reacted very well to the redesign.

contact form12 600% Increase in Form Conversion   A Case Study
For the message area, we’ve given a big space for people to fill in. This has massively increased the number of quality enquiries we’re receiving, and the amount of detail supplied.

contact form13 600% Increase in Form Conversion   A Case Study
We have some big projects in the near future that we’ll be using ClickTale on to aid us in maximizing their potential, as well.

CT: Wow, that is certainly what we like to hear! Is there anything else you would like to inform our readers about your experience with ClickTale?
DR: ClickTale is a highly valued tool for analyzing and optimizing websites, and a great insight into your users’ habits. If you’ve a keen interest in your users, you should be using ClickTale!

We thank Russell and Digital Results for taking the time to share their ClickTale story with us. All the tools used in this case study are available for free, so sign up today and learn how to optimize your website based on your customers’ actual behavior.
To share your own story with the ClickTale community, please send us an email to showcase@clicktale.com.

Related posts:

  1. Optimize Your Micro Conversions In 3 Simple Steps
  2. We Increased our Bookings by 345%
  3. How to Cut Form Abandonments by 50%
  4. Double Your Conversion Rate,
    Quadruple Your Sales?


  1. Jeremy Reeves Says:
    January 6th, 2011 at 3:06 pm

    It’s amazing how much of an increase in conversions you can get by removing unnecessary fields, isn’t it?

    I realize that didn’t give them the 600% boost, but I’m sure it was a good part of it! :)

    Jeremy Reeves

  2. Evan Says:
    January 30th, 2011 at 2:09 pm

    Interesting to read, but nothing magical – lower the barrier of entry and people are more likely to come in.

  3. Dev Basu Says:
    February 3rd, 2011 at 1:15 pm

    We’re in the process of redesigning our quote request forms as well and form analytics is definitely something we will be implementing.

  4. How Clicktale Will Make You More Money | RealWorldTraffic Says:
    February 8th, 2011 at 12:06 pm

    [...] So that’s a pretty basic overview of Clicktale. They have a ridiculous amount of features and are constantly adding them – including conversion funnels, segmenting visitors for each of the previous things mentioned (I.e. see how people visiting your site ONLY from site A interacted with your form), and more ‘conventional’ analytics that you can use in conjunction with Google Analytics. Here’s a case study of someone increasing their form conversion 600% with ClickTale. [...]

  5. Matthew Says:
    July 28th, 2011 at 2:42 am

    I have recently introduced few fields on my contact form. I have found a massive increase in the amount of people contacting us because of it. It just saves time for them and makes it alot easier and simpler to fill out. Some nice work here look forward to reading more.

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