To use Facebook or not to use Facebook? That is indeed a question us business marketers want answered. The unwavering Facebook force is continuing its quest for online world domination and leaving competing businesses no choice but to buddy up to its efforts. Yahoo and other former Facebook rivals are becoming fast friends as they try to profit from some of the Facebooking hype. So, is Facebook a friend or foe for your own business?
Before online marketers decide if it is worth dedicating their manpower to this global social obsession, they often ask:
â€¢ Will â€œlikesâ€ become leads for our competitors?
â€¢ Will Facebook business/product pages help increase our fan base, our conversions and, ultimately, our ROI?
â€¢ And, at the end of the day, will the benefits of Facebook beat out the burdens?
Usability beginners and buffs alike have benefited and continue to cheer on Steve Krug’s popular Don’t Make Me Think , myself included. However, let’s face it; you guys know your business better than anyone else. You know how creating a successful website for a wide range of user types is, well, hard. And, while there’s nothing wrong with thinking big and going for a challenge, it’s not always necessary. Visitors to your site can often tell you everything you need to know through heat map analytics.
What Is a Heatmap?
Web heatmaps are color, visual representations of your webpages that display where and how visitors interact with your webpages. Depending on the type of heat map you are using, you can discover exactly what your visitors are fishing for, clicking on, hovering over or scrolling towards.
Spring conference season is approaching and weâ€™ve already started packing our bags! Whether you are a new ClickTale customer, seasoned ClickTale nerd, or simply a conversion enthusiast, we want to meet you. So have a look and check out where weâ€™re headedâ€¦maybe to a conference hall near you.
Omniture Summit, Salt Lake City, March 8th-11th
Weâ€™re kicking it off in Salt Lake City this March, at the Omniture Summit. Learn from big name industry leaders to help you acquire new tools and skills to boost your business performance. Highly anticipated keynote speakers for the event include Michael Eisner, Chairman at Walt Disney, Shantanu Narayen, CEO of Adobe, and marketing guru, John Gerzema. Read More »
Valentine’s Day is just like any other day for us online marketers, as we spend the whole year strategizing how to gain the affections of our customers. And forget monogamy! We have to seduce an entire international community of online users. Have a look below and learn what web tools can help you win over your customers at any stage of your relationship.
The First Date
First time visitors to your site simply want to be swept off their feet. Woo them with your web design, your marketing pick-up lines and/or your sexy product offerings. Remember, don’t make it seem like you are trying too hard with abundant banners and busy content. Play it cool, casual and clean. Also, FYI, playing hard-to-get does not work online. The easier visitors can navigate your site, the sooner they’ll be begging for conversion, or better yet, a second visit.
Have You Got Game?
When was the last time you said out loud, “Now that’s good marketing!”? Apple ad? Movie preview? Super Bowl commercial? How about my personal favorite, Betty White’s Snickers commercial?
All businesses, big or small, crave this jaw dropping moment amongst their peers to reward their own marketing efforts. However, scoring your own touchdowns, gaining your own loyal fans, and ultimately winning over your own industry, is never short of a few good plays. So make sure you are paying attention to some key (maybe obvious) marketing techniques that are sure to put you ahead of the game.
The Good, the Bad, and the Just Plain Ugly
I’d like to be all high and noble, and tell you that product functionality matters above and beyond product aesthetics. However, in marketing, looks are a HUGE part of your livelihood. This includes your marketing and sales efforts right down to the product itself. Aesthetically pleasing visuals on your website and in your ads, product presentation and product packaging are powerful! So use them and design them well. No pressure.
Hail, sleet, snow, blizzards â€¦yes, this is indeed terrible weather if you have a flight to catch, a dog to walk, or Chinese take-out to deliver. However, if you are an e-tail business, inclement winter weather can potentially translate to successful online sales.
More Consumer Online Spending = More Online Business Spending
As more and more snowed-in and deal savvy shoppers run to their computers instead of the malls, online retailers are paying more attention to their websites. And rightfully so, as sales over the Internet now account for about 10% of all retail sales. And you should too!
Sprucing Up Your Website
Website optimization does not have to break the bank or be so complicated. Free and easy-to-use solutions, as well as other low cost options are available for a small fraction of your marketing budget, big or small. Therefore, instead of expanding your online marketing budget, just reprioritize it.
Today, we are excited to introduce the ClickTale Page Console, providing key performance indicators for webpages based on visitors’ actual behavior inside the page. Monitor high level performance and drill down to specific visitor sessions in your web page analysis to identify usability issues and improve conversion rates!
We understand that each page of your website is a constant work in progress. The sooner you find errors, make improvements and monitor the impact of your changes, the sooner you can convert better and make more money. Our Page Console lets you achieve this simply and easily by running web page analysis on a single URL from your ClickTale account.
This week, ClickTale is proud to feature its NEW conversion optimization tools - Conversion Funnel Segmentation. Easily segment, compare and optimize your conversion paths to suit your different types of visitors. Learn exactly where to focus and how to manage your marketing budget, and increase your ROI!
Want to gain an even higher return from your conversion funnel? Now you can break down your funnel according to your business needs with our new conversion optimization tools. ClickTale’s Conversion Funnel Segmentation lets you expose any web page weakness and uncover every customer trend…all there will be left for you to say is WOW!