Although the ClickTale solution is now made up of a growing list of powerful analytics tools, its original visitor session playback is the be all and end all of getting to know your visitors, revealing absolutely every mouse move, click and scroll visitors attempt on your webpages.
If you are having some difficulty getting started with your website visitor recording action, don’t sweat it! This post is meant to answer the who, what, where, and why of recordings and the return on investment they can generate for your business.
WHY should I use website visitor recordings?
Understanding how visitors use your site, what they’re trying to achieve and where they encounter errors is your ticket to increased conversion rates, increased sales, and a major increase in ROI. Therefore you should not pass up on the opportunity to get a front row seat to your visitors browsing sessions.
HOW do I start using Visitor Recordings?
First thing you want to do is decide what pages you want or need to record. Which are the critical pages to your business? Popular choices include shopping cart pages, contact us forms, or download whitepaper forms. If you are not completely sure what you should be recording, simply start out with a sample URL page. As you begin to watch your website visitor recordings, you’ll get a better sense of your visitors, how they engage with your site and which pages you should be monitoring.
WHO should I be looking for?
Find those visitors that are having trouble either navigating your site or completing the conversion process. Perhaps they started to complete your contact us form, but were turned off by the abundance of question fields and left. Maybe a potential customer submitted the form but received an error message and did not try and resubmit. Or maybe a visitor did not even attempt to interact with your form at all. These are the potential customers you want to compare and use what you discover to determine how to go about optimizing your site.
WHAT should I be looking for?
Try and look for usability stumbling blocks. Analyze website visitor recordings of crucial landing pages and determine if users are scrolling down far enough on a webpage. Are they clicking on web content that could or should be a link, but is not? Do visitors get error messages, preventing them from continuing the navigation process? You might discover that you need to either reorganize or optimize your content and page elements to better suit the navigational tendencies of your visitors. As soon as you figure out what’s not working, make usability improvements instantly!
WHERE do I go for help?
If you are having difficulty with your website visitor recordings, don’t worry or be discouraged! Our Account Management and technical support team is always available and happy to help out to point you in the right direction, send you the helpful links, etc. For further information and support, be sure to check out our wiki pages detailing how to use and set up your visitor recordings.
This post explains the basic capability of ClickTale’s Video Session Playback. However, ClickTale recordings also come with a powerful additional feature set with advanced functionality, revealing even more about your visitors’ behavior. For further information and support, be sure to check out our wiki pages detailing how to use and set up your visitor recordings.
About The Author
Meira, was born and raised in Johannesburg, South Africa. After 3 years in Hi-Tech, she joined the ClickTale team as an Account Manager. Meira studied PR and Interpersonal Communication at the IDC University in Herzliya, Israel. If her customers are happy, she’s happy