Let the madness begin! Next week kicks off ClickTaleâ€™s May Marketing Madness Month
You know your products and/or services are great and what you have to say is important, but making that pitch and communicating your message in a way that reaches a world wide web of fickle users is tough. The web is in a state of constant evolution and you need to be continually reinventing the online marketing wheel.
Luckily, as internet use and business challenges increase, so too do web analytics tools and services. Their continual growth and expansion help clue us in as to how to keep our visitors wanting more.
Each week this month, our blog will focus in on a different theme, highlighting specific niches of online marketing, including usability, content, online strategy and, of course, conver$ion . Every daily post will zoom in on todayâ€™s best practices, useful tips and smart tools to measure and improve your online business performance.
We know that learning the best, needs to come from the best, and so throughout the month we are hosting an esteemed panel of big name web industry professionals to guest author their own posts. So you definitely donâ€™t want to miss out.
We are looking forward to a great month
ClickTale is giving away individual and group discounts for IRCE 2011 tickets!
Come and join us as we finish off our spring conference season at Americaâ€™s largest ecommerce event.
Internet Retailer Conference and Exhibition 2011, San Diego, June 14th-17th
Big name speakers include Arianna Huffington, co-Founder and editor-in-chief of The Huffington Post, Christopher Payne, VP & General Manager N. Amer. at eBay Inc., Sona Chawla, President at Walgreens Co., as well as over 175 expert speakers.
Individual attendees receive $100 off of ticket prices and groups of 3 or more attendees receive a 25% discount on all passes.
Simply comment below if youâ€™re interested and weâ€™ll send you the discount code and link, as well as registration instructions.
Weâ€™ll be at booth 133! Hope to see you there
The “hunt” is on Use web page analytics to discover to discover which website elements do you come across while website hopping? Does their location on a web page change according to the industry of the website? Most importantly, do you know which of these website elements you should be incorporating into your own site?
Not all websites are created equal. Therefore, not all website elements carry the same value for all sites. Before you determine which web page elements you need to include in your own design, take some time to analyze your web page analytics and evaluate how visitors use and engage with the web elements you currently employ.
Good News! ClickTale now supports IE 9, Firefox 4 and Google Chrome
What does this mean for you and your business?
The more visitors you are able to record and include in your customer experience analytics reports, the more data you are able to collect and use to optimize your website.
Learn about and compare your variety of visitors with any ClickTale behavioral report, including heat maps, conversion funnels, form analytics, and many more!
For enabling recording from FireFox 4, Internet Explorer 9 and Google Chrome, have a look at our wiki page for specific configuration instructions.
ClickTale is continually improving and upgrading its services, striving to support all browsers with a market share of over 10%.
The design of your checkout page determines the ease and probability with which customers succeed to convert. Recently, Amazon.com underwent a noteworthy checkout page redesign. As one of the worldâ€™s largest online retailers, Amazon has accumulated valuable knowledge about their customersâ€™ conversions. This post gives you an in-depth look at its before and after checkout page, as well as expert tips to use for your own redesign.
Elements of a Checkout Page
All elements of a checkout page should encourage, inform, and guide a visitor towards conversion. For Amazon, and many other websites, the sections of a checkout page usually include:
The header lets you know where you are in the process of placing your order. Although a customer can always use the back button, Amazonâ€™s header design focuses the customer on moving forward and advancing with his/her purchase.
Becoming An Expert
Congrats! From the previous two segments of this series (Part I, Part II), you have mastered what UX is about and how to put your knowledge in action. However, the web is a dynamic force, and therefore, the user experience is in constant evolution. To become and keep up an expert status, you have to be continually learning. Here are some resources for keeping up to date with the latest in UX.
Learning UX from the Pros
Having an open mind and listening to other UX experts share their knowledge about their own niches is essential to staying on top of all available resources and best practices.
Blogs are excellent resources for gaining free, intelligent and proven advice. Have a look at some of my personal favorite articles from:
Although this may involve some travel (and perhaps some pocket money), this is a great way to meet and hear from other usability experts, live. For some of you, this may even be an event to which your place of work may be interested in sending you, or even going with you. You may want to ask your place of work if they will sponsor you as this could expand your skill set and knowledge base, therefore making you more valuable for your company. Have a look here for a list of conferences near you.
Redesigning just a single page on your site can often have you sawing through some majorly annoying corporate red tape. Each department within the corporate hierarchy has its own subjective take on what is best web analytics and what qualifies as the ideal web page redesign to realize its own objectives. Therefore, how do you efficiently, amicably, and successfully undergo a site redesign within a corporate structure?
Make Everyone Feel Like a HIPPO
Although this theory may not work for my pregnant wife, this is a great way to conduct the first stage of your redesign process. Use your emotional intelligence to make everyone feel youâ€™re listening to their ideas as if they were the highest paid person in the room (HIPPO â€“ Highest Paid Personâ€™s Opinion).
Your first instinct may be to tackle the person sitting across the table with whom you completely disagree. However, you just need to be prepared and create an organized open forum for each department to share their own redesign needs and wants.
As hard as we work to keep our websites perfect and popular amongst our visitors, there is always room for error, mishaps and major mess-ups. Today, being April Foolâ€™s Day, is a great time to simply take it easy, look back and smile at these mistakes that may have occurred throughout the year.Â Cheer on upcoming successes for your business, and maybe even play some practical jokes on your coworkers
To avoid many of these bloopers in the future, web analytics tools are here to save you the embarrassment and keep your website up & running, selling and smiling. And they do so quickly, easily, without much effort or $$$ on your part.