May Marketing Madness Post #1
It is my pleasure to introduce our May Marketing Madness blog series, a month long tribute and daily guide to the world of online marketing.
Businesses invest significant time and resources to drive traffic to their websites and convert visitors into customers. As the web continues to mature and evolve, maintaining website ROI becomes an increasingly harder challenge. You have to know which tools and what solutions work best for your business. Thatâ€™s where this blog series comes in.
Each week this month, our blog will highlight a different theme, zooming in on specific niches of online marketing, including usability, content, online strategy and, of course, conversion. Weâ€™ll focus on todayâ€™s best practices, useful tips and smart tools to analyze, measure, and improve your online business performance.
Many of our posts feature guest articles by some of the top web analytics industry leaders. I would like to thank our guest authors for their wonderful contributions. I know you, our readers, will greatly benefit from what they have to share, as we certainly have.
I look forward to a sensational month with you!
Dr. Tal Schwartz
CEO & Co-founder of ClickTale
Dr. Tal Schwartz is Chairman and CEO of ClickTale. He founded ClickTale with Arik Yavilevich in 2006 with the vision of making the web a better place by revolutionizing web analytics and providing deep insights into customer behavior. Throughout his career, Tal has also been committed to using technology to produce positive social change. Tal holds bachelors degrees in Engineering and Applied Science and in Economics from the California Institute of Technology and a Doctorate in Finance from the Johnson Graduate School of Management at Cornell University.