May Marketing Madness Kickoff!

Dr. Tal Schwartz
May 1, 2011

May Marketing Madness Post #1

It is my pleasure to introduce our May Marketing Madness blog series, a month long tribute and daily guide to the world of online marketing.

Businesses invest significant time and resources to drive traffic to their websites and convert visitors into customers. As the web continues to mature and evolve, maintaining website ROI becomes an increasingly harder challenge. You have to know which tools and what solutions work best for your business. That’s where this blog series comes in.

Each week this month, our blog will highlight a different theme, zooming in on specific niches of online marketing, including usability, content, online strategy and, of course, conversion. We’ll focus on today’s best practices, useful tips and smart tools to analyze, measure, and improve your online business performance.

Many of our posts feature guest articles by some of the top web analytics industry leaders. I would like to thank our guest authors for their wonderful contributions. I know you, our readers, will greatly benefit from what they have to share, as we certainly have.

I look forward to a sensational month with you!

Dr. Tal Schwartz
CEO & Co-founder of ClickTale

Tals photo white May Marketing Madness Kickoff!

Dr. Tal Schwartz is Chairman and CEO of ClickTale. He founded ClickTale with Arik Yavilevich in 2006 with the vision of making the web a better place by revolutionizing web analytics and providing deep insights into customer behavior. Throughout his career, Tal has also been committed to using technology to produce positive social change. Tal holds bachelors degrees in Engineering and Applied Science and in Economics from the California Institute of Technology and a Doctorate in Finance from the Johnson Graduate School of Management at Cornell University.

Related posts:

  1. Perfect Your Web Page Analysis
  2. How To Profit Using Segmentation Conversion Optimization Tool
  3. New ClickTale Conversion Funnel Optimization Product Launches for 2011
  4. How to Use Conversion Funnel Analysis
  5. Conversion Funnels Done Right!

4 Comments

  1. Quick Tips To Put Your Customers in the Driver’s Seat | ClickTale Blog Says:
    May 10th, 2011 at 2:49 pm

    [...] them, suit their needs, and answer their questions. As we have learned from previous posts in this series, converting customers is about giving them control over their individual web [...]

  2. Quick Tips To Put Your Customers in the Driver’s Seat | Analytics Expert Blog Says:
    May 10th, 2011 at 7:25 pm

    [...] them, suit their needs, and answer their questions. As we have learned from previous posts in this series, converting customers is about giving them control over their individual web [...]

  3. Yosh Eisbart Says:
    June 6th, 2011 at 8:34 am

    Thanks for the continued insight Tal! Clicktale is truly making significant positive change to our website and in turn… our business. Keep up the phenomenal work.

  4. 2 Easy Ways to Increase Visitor Engagement Times | ClickTale Blog Says:
    July 12th, 2011 at 9:43 am

    [...] needs organization and a bit of a pick-me-up to encourage readers to continue reading. During our May Marketing Madness Series, we ran Attention Heatmaps and watched hundreds of Visitor Recordings, just to keep track of [...]

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