Cash In on Your Customer Testimonials

May Marketing Madness Conversion Week, Post #6

Happy customers with positive buzz to share about your business are incredible resources! This is especially true when trying to appeal to a particular vertical of clients. Of course getting your business mentioned or featured in the Wall Street Journal is nothing short of amazing, but what your own customers have to say about your products and services can turn out to be just as powerful, if not more so.

According to TechCrunch, customer review technology is gaining heavy popularity (and $10 million in financial backing!) as more and more online businesses are realizing their tremendous influence on consumer sales.

Customer Testimonials/Reviews

To get the business you deserve, you often have to put up a tough fight to compete with a crowded market of competitors. Just as a recommendation letter can go a long way for a college applicant or a job candidate, so too can a company testimonial. It never hurts to go for that extra seal of approval. It’s certainly worked wonders for a little online shop you may be familiar with called 😉

Case Studies

Case studies, another form of customer testimonials, are like descriptive report cards about your business, highlighting the key facts and figures you were able to achieve for a customer. Whether it is a conversion, revenue, or traffic flow increase customers were able to achieve as a result of your services, share their numbers, publish their progress, and wow your potential clients.

So, don’t be shy, and whenever you can, ask your customers if they are willing to share their experience with your products/services. You can publish their feedback in your corporate blog, directly on your website, or in your marketing materials. The more customers you can get to endorse or promote your business name, products, and services, the stronger you’ll appear and stand out from your competitors.

And, honestly, who better to describe the quality and value of your business than a satisfied customer :-)

This post is one out of ClickTale’s month long May Marketing Madness series. Each of our daily posts will highlight and explain today’s best practices, useful tips and smart tools to measure and improve your online business performance. This week’s theme is conversion. Make sure to stay tuned in for more!

About The Author

Meira Farber was born and raised in Johannesburg, South Africa. After 3 years in Hi-Tech, she joined the ClickTale team as an Account Manager. Meira studied PR and Interpersonal Communication at the IDC University in Herzliya, Israel. If her customers are happy, she’s happy :-)