Watch Your Language!

May Marketing Madness Content Week, Post #20

You know your business, what you do and the message/products you sell. That’s why it’s often too easy to get caught up in your own internal company terminology and tech lingo. However, visitors to your website or blog you wish to attract might not know what you’re trying to say. Therefore, the language and style of your content should be understood on a universal level. So take some time to step back and observe your business with a fresh pair of eyes, from the outside looking in.

Metaphors and Images

Without getting too poetic on you, put yourself in the shoes of your visitors. What messaging are they used to hearing? What do they expect to see? And what would give them that wow factor? Studying your competitors’ lingo never hurts. You can see what you like, what you don’t, what customers respond to and what they ignore. If your content is getting good hits and generous page engagement times, you’re on the right track.

Images are a nice touch if you are trying to present your products or explain what your company does. Aesthetically pleasing web pages are also always a bonus.


Just as your products and services are constantly changing, so too are the questions your customers have about your business. Make sure that you are continually updating your answers to your FAQ in a manner and style your visitors will understand.

One good way to give answers to your visitors is in a step by step/how to format. Screenshots can help explain what you wish to communicate.

Checking Up On Content

No matter the complexity of your business or industry, make your content understood by any customer. Your language should not intimidate, rather demonstrate, assure and encourage. You know you’re doing a good job when your visitors give you more clicks, hovers, and scrolls of approval :-)

This post is one out of ClickTale’s month long May Marketing Madness series. Each of our daily posts will highlight and explain today’s best practices, useful tips and smart tools to measure and improve your online business performance. This week’s theme is content. Make sure to stay tuned in for more!