Personalize Your Business

May Marketing Madness Content Week, Post #21

It’s not personal, it’s business…but sometimes it helps when you give your website a bit of that personal touch. Chances are, your customers don’t have time to get to know who you are and what your business does. So, you really have to tell them. Included in your website content should be a generous section highlighting key facts, figures, and maybe even some friendly faces customers should know about your business.

Keep it “About Them”

Here are some About You suggestions that makes your website more About Them (them = your visitors).

About Us

How old your business is, how your business got started, and what exactly your business does all offer customers a bit of background knowledge and a frame of reference. Got any mentions or awards? Include those as well. The more useful info customers know about your business, the more willing they’ll be to share their own.

Contact Info

Although you are an online business, it always helps to give a physical location and phone number and/or email address. This is good to have on your Contact Us form or About Us.


Being able to associate names of influential people in your company is important to customers. Including mini bios of your management is always a plus in gaining customer trust.


Whether these are images of your office, employees, corporate timelines or products, they let your customers peak in to what you want them to know about your business and work environment.

Career Opportunities

True, this is not relevant to all or most visitors to your site, but you’ll be surprised at how often non-jobseekers browse this tab. It lets customers know how you are growing, what job positions you employ and more about your office locations (if more than one).

The Personal Touch

Although the web offers tremendous convenience, it lacks many of the salesperson in-store interactions. Including these small personal touches on your website sparks interest and lets your customers get a little bit closer and comfortable with your business.

This post is one out of ClickTale’s month long May Marketing Madness series. Each of our daily posts will highlight and explain today’s best practices, useful tips and smart tools to measure and improve your online business performance. This week’s theme is content. Make sure to stay tuned in for more!