Does Length Matter – Long or Short Pages?

July 27, 2011

measuring time by Louise Docker1 Does Length Matter   Long or Short Pages?

Do you know what content and exactly how much content should be on your webpages? I know, tough question. You can drive traffic from any number of search engines, lead generators, campaigns etc. However, once visitors arrive to your site, engaging them and keeping them wanting more – that’s the tricky part.

Page length is one of those determining factors that can either engage your visitors or drive them away.

How do you determine the different lengths of a page?

Short Pages = All content is generally located above the fold.

Medium Sized Pages = Need to scroll down below the fold 2-3 times using the scroll wheel on your mouse to see all content.

Long Pages = Need to scroll down below the fold 3+ times using the scroll wheel on your mouse to see all content.

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Google’s Rule and Facebook’s Empire; Survival of the Fittest UX Design

Shelly Weingarten
July 21, 2011

The online super giants, leaders of their own respective industries weren’t always on top. Before Google, there was Yahoo. Back in 2006, before Facebook conquered the online world with its current 750 million users, Myspace was the social network leader. So, why the sudden transfer of power? How did Google overtake Yahoo and Facebook persevere over MySpace?

Answer: UX Design. Here we take a closer look at the design history of these social network powerhouses and their effect on web user engagement.

Googles logo evolution Googles Rule and Facebooks Empire; Survival of the Fittest UX Design

Google's Logo Evolution

Google’s Rule

Google understands what its users want: a place to search, that’s it. They have, therefore, structured their design accordingly. Google personalizes their site by:

  • Clean, structured, and simple layout.
  • Fun colorful logo. This not only makes Google’s page stand out, but also makes it a brand to remember. Highlighting and emphasizing the most important aspects of your site can work in your favor.
  • Search box location smack in the middle of the page. It may not have much but it’s aesthetically pleasing to look at and is the focal point of page, where the mouse cursor is automatically set to start typing.

Have a look at some of Google Webmaster, Dennis Hwang’s popular doodles that have given the search giant its fun and creative reputation.

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Form Optimization Webinar Review and Live Recording!

Shmuli Goldberg
July 19, 2011

Thanks to everyone who tuned in for our Form Conversion Webinar. Online forms are an incredibly important component of the conversion process, making it crucial to maximize their conversion potential.

If an online form is not meeting the needs or expectations of your visitors, converting customers becomes that much harder. Understanding where and why your visitors encounter trouble is the first step to form optimization.

We were happy to receive great feedback from our webinar participants about our best practices and Forms Analytics Suite, providing online businesses with tools to build, design and optimize their online forms.

For those of you who missed out, you can check out the webinar below. We look forward to hearing more of your feedback icon smile Form Optimization Webinar Review and Live Recording!

UX Optimization Webinar Tomorrow!

July 13, 2011

Are Your Forms Performing?

We’re hosting a FREE UX Optimization Webinar tomorrow, July 14th at 11am EST to help you find out!

To Reserve Your Webinar Seat, Click HERE

Forms are a huge part of the conversion process and therefore need to be consistently optimized to meet visitor needs and dynamic online behavior. ClickTale’s Form Analytics Suite is a tool that helps you get this job done easily, efficiently, and effectively.

This webinar gives you the behind the scenes best practices that you may not have yet discovered and help you gain more from your analytics solution.

You definitely do not want to miss out!

2 Easy Ways to Increase Visitor Engagement Times

Talya Rachel Judovits
July 12, 2011

Let’s face it; a lot of the content we need to write for our business agenda and marketing campaigns can get boring. It often needs organization and a bit of a pick-me-up to encourage readers to continue reading. During our May Marketing Madness Series, we ran Attention Heatmaps and watched hundreds of Visitor Recordings, just to keep track of exactly what content was engaging visitors. Here is what worked for us to increase visitor engagement times that can work for you too.

Bold, Bulleted Content

I know it’s true. We are always pointing out how bold wording and organized bullet points (as well as images below) can make your written content that much more engaging for users. But now we’ve got the ultimate proof.

What is interesting about the heatmap here below? Most of the attention time is actually not above the fold, but below. There is now no doubt that visitors were really concentrating on the content and drawn to the bold words and bulleted content in this section of the page.

brains view of a website attention time 2 Easy Ways to Increase Visitor Engagement Times

Todd Follansbee's article on The Brain's View of a Website...readers of the blog mainly focus their highest attention times on the middle of the article, even below the fold. Long Engagement Times are mostly on bulleted content and bolded text.

Another interesting discovery. Readers of the attention heatmap below did focus most of their attention at the top and gradually engaged less with the lower sections UNTIL towards the end of the post, when they again heavily engaged with bold, bulleted content.

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Kampyle and ClickTale Partner to Deliver Next Generation Customer Feedback Analytics

July 7, 2011

Today, we are announcing our partnership with Kampyle, the leading Feedback Solution provider!

By joining Kampyle and ClickTale together, e-marketers and site owners alike are now able to get to the core of usability stumbling blocks by tracking the online behavior of feedback providers on their website.
Kampyle logo1 Kampyle and ClickTale Partner to Deliver Next Generation Customer Feedback Analytics

How the Integration Works

Customers using this integration are now able to identify relevant visitor sessions based on customer satisfaction data, and choose to watch only satisfied or dissatisfied visitors. Once a specific visitor has provided feedback with Kampyle, the website owner can simply playback the recordings of his or her full browsing session with ClickTale to understand the visitor’s experience and discover the underlying reasons behind the feedback issues raised.

We are proud to offer our customers a new level of business intelligence, said Ariel Finkelstein, CEO and Co-Founder of Kampyle. Locating users’ pain points is paramount in achieving and maintaining a successful online business. Our customers can now identify shortcomings of their website in greater detail, enabling them to find an effective solution faster.”

What You Gain

This integration gives ClickTale customers the ability to use all Customer Experience Analytics features and tools, including Visitor Recordings, Heatmap Suite, Dynamic Conversion Funnels and Form Analytics, together with the Kampyle Feedback solution. By watching and following the mouse moves clicks and scrolls of feedback providers, you are able to understand:

  • What obstacles prevent your visitors from being satisfied users of your website?
  • What happens before your visitors abandoned their shopping carts?
  • Where does your sales funnel become too confusing?
  • What are missing functionalities on your site?

You will be able to act on feedback more efficiently by examining the underlying reasons behind the feedback given. Discover what interests them on your site, what they don’t like and what they want to see improved.

“This is a mission-critical tool for our customers to increase the value of every dollar spent optimizing interactions with site visitors,” said Dr. Tal Schwartz, CEO and Co-Founder of ClickTale. “We are bringing together the best of web analytics and customer feedback to drive a more integrated approach to optimizing a website’s business performance.”

The joint solution is easy to implement and is available immediately upon request.

About Kampyle

Kampyle enables businesses to optimize their websites, generate leads and significantly increase their sales. Kampyle’s software-as-a-service (SaaS) solution collects visitor feedback, captures real contact details, and delivers this data to sales and marketing teams. Since 2008 Kampyle has enabled over 45,000 companies to gain insight into user behavior, enhance product and service offerings, and convert up to 45% of the visitors who leave contact information. Kampyle has processed more than 12 million feedback forms in over 60 languages in 191 countries. For more information, please visit

UX Optimization Webinar: Are Your Forms Performing?

July 4, 2011

conversion report form analytics webinar UX Optimization Webinar: Are Your Forms Performing?

Whether a checkout, a contact us, or a download, online forms are a large part of e-business success. However, if an online form is not meeting the needs or expectations of your visitors, converting customers becomes that much harder. Understanding where and why your visitors encounter trouble is the first step to form optimization.

Form Analytics is an essential tool that lets you learn and zoom in on exactly this. ClickTale’s own Form Analytics suite is dedicated entirely to helping you see exactly how to optimize your online forms and avoid visitor stumbling blocks.

ClickTale is hosting a FREE webinar dedicated entirely to showing you exactly what can be done with the powerful data your visitors are providing you. Learn what simple improvements can be implemented in your form redesigns that can have a huge impact on your bottom-line. This will take place on:

Thursday, July 14th @ 11am EST

To Register, Click HERE

We will feature a special guest speaker, Peter Tyler of Freestyle Accounting that will share how he was able to achieve his own form optimization using ClickTale.

Remember, space is limited, so reserve your spot today!

We are looking forward icon smile UX Optimization Webinar: Are Your Forms Performing?

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ClickTale shows movies of browsing sessions, heatmaps of mouse moves, conversions analytics, and much more.