What this means for ClickTale users:
Those using GCE can continue using Google for managing their tests and ClickTale for evaluating how these tests affect visitor behavior. The full documentation can be found here.
If you haven’t been using ClickTale as part of your A/B testing process, now’s your chance to start. Being able to view how and why a specific test version succeeds, provides the key information needed for consistently improving test results.
So back in college, I don’t know about you, but final projects never resulted in something this awesome!! This just out of one of the hi-tech capitals and one of the best art and design schools in the world, grad students from Bezalel Academy of Art and Design in Israel are shocking and aweing with their futuristic video about to go viral!! This gives a whole new meaning to user experience.
Web analytics is great at telling us what happened, but an additional layer of contextual insight is required to evaluate how and why customers behave the way they do. Last week, ClickTale hosted a webinar explaining how leading online businesses are replacing web analytics with a more holistic Digital Intelligence approach that includes Interaction Analytics. Guest speakers included Forrester and Lenovo.
We’d like to invite all of our readers to the upcoming webinar being hosted by IBM. This is a great opportunity to learn how to improve your digital marketing and turn visitors into customers.
The webinar will cover:
- Best practices for conversion optimization
- How tag management will impact the future of marketing and analytics.
- How you can use data extensions and tag management to be more agile in responding to change and real-time behavioral data to allow for new online marketing practices
- Techniques using the IBM gold tag to address the needs of each stage of the funnel, from prospect to customer to loyal advocate
Panelists include ClickTale’s Sr. Product Evangelist, Shmuli Goldberg together with executives from three other IBM Certified Partners.
The webinar will be held on Thursday, July 26 at 10:00am PT.
Guest Post by SEOgadget.com
SEOgadget, a new ClickTale partner, had the opportunity to work with content website, ITHound, an industry leading business technology research library looking to improve performance on their website. They offer free technology whitepapers, analyst reports, case studies, product specs and webinars.
ITHound was having trouble increasing the number of sign-ups from the registration page.
To improve performance and understand what was happening on the registration page, SEOgadget needed to redesign the form layout and structure, as well as optimize the content on the page.
They decided to use the Conversion Funnel Drill-Down, to understand where users were dropping off on the way to registration and why. By watching actual Visitor Recordings at each funnel step, they could see how users were engaging with the registration form.
The primary tool used for optimization was Form Analytics which provided a more in-depth view of visitor interaction within the form.
Now, it’s Google’s turn to shake up the world of Mobile. On June 29th, the internet giant launched its own Mobile App Tracking, a short week after we announced our own mobile analytics. The solution, while it is still in closed beta and has not reached functional maturity, is a significant step forward for Google, and we at ClickTale highly recommend it!!
We are extremely pleased to see this coming out onto the app platform, and with our praise below, we also advise where there may be room for improvement.
Guest Post By Pere Rovira, Elisa Group
Bigger than data
Whenever I kick off a client conversation about data-driven decision making, I ask the client to give me three concrete examples where analytics significantly helped increase revenue, reduce costs or improve customer satisfaction, i.e. the three most fundamental KPIs to any business. Some clients use Google Analytics while others spend a fortune on Omniture or Coremetrics, analytics solution providers that perform advanced statistical analysis with complex, expensive business intelligence software packages. However, all of them have something in common: when you ask about concrete examples with numerical results attached to them, they have a hard time providing you with three examples.
The problem is not big data: the problem is bigger than data. Don’t get me wrong. I do believe in data and I am convinced that data-driven insights lead to a better world; and particularly, to a better website, app or marketing campaign. But data does not lead to insights automatically. There are two main blockers to transforming data into insights: data visualisation and resistance to change. The rest of the article will deal with them.