Web analytics is great at telling us what happened, but an additional layer of contextual insight is required to evaluate how and why customers behave the way they do. Last week, ClickTale hosted a webinar explaining how leading online businesses are replacing web analytics with a more holistic Digital Intelligence approach that includes Interaction Analytics. Guest speakers included Forrester and Lenovo.
View webinar recording to learn:
- How Lenovo increased conversion by 240% using customer intelligence
- How highly visual, qualitative analytics are critical in the Era of Digital Intelligence
- The current state and what the future holds for digital analytics