Out with the Old: ClickTale Releases Integration with Google Content Experiments

Google Content Experiments Out with the Old: ClickTale Releases Integration with Google Content ExperimentsAs many of you may be aware, Google has decided to replace Google Website Optimizer with Google Content Experiments (GCE) as of August 1, 2012.

What this means for ClickTale users:

Those using GCE can continue using Google for managing their tests and ClickTale for evaluating how these tests affect visitor behavior. The full documentation can be found here.

If you haven’t been using ClickTale as part of your A/B testing process, now’s your chance to start. Being able to view how and why a specific test version succeeds, provides the key information needed for consistently improving test results.

You can read more about using ClickTale for your A/B testing on our blog or download our guide here.

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