We know we are always shouting about how important understanding the customer experience on your website is, but now our peers are shouting it too!

Last month we participated in a worldwide SAP startup Focus program, which hosted the hottest and brightest Israeli startups to come and share their genius with SAP executives. Each presenter had six minutes to convey why their technology is worthy of a first place prize, the naming of the SAP HANA “Best of Show” 2012.

Our very own Jonny Steel went to represent ClickTale and came out with the winning trophy Check out all the highlights of the show in this short video clip below!

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What is the #1 business rule of 2012? Creating and maintaining an excellent customer experience.

Business common sense?

We have been trained, especially during our in-store shopping experiences, that the customer is always right.

excellent customer service = positive customer experience = excellent customer loyalty, retention, and recommendations

Common sense, right? Apparently, not so much.

In a recent fastcompany.com article, the customer experience is given center stage and the author prompts the question, “why is so much of the business world out of touch with the concept of customer experience?”

Good question.

Business Rule #1 in 2012 = Creating and maintaining an excellent customer experience...online and off.

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Don’t have time or money to invest in the wrong website optimization tool? Yeah, neither do we. There are too many, they are too costly, and they often just don’t deliver on important business needs.

So, in light of this frustrating conundrum, we’ve taken the liberty of doing some valuable research for you.

Here we have compiled a quick comprehensive eBook, outlining the 10 Best Free & Paid Website Optimization Tools of 2012 to give your business a boost for any budget.

Learn how to:

• Save time and money on your website optimizations
• Identify visitor behavioral trends and patterns on your website
• Quickly design more effective website pages based on real visitor feedback
• And much more!

GET FREE eBOOK

Happy Reading

The information age has led to many changes in the way we work, interact, behave and make decisions. We have gone from looking through the yellow pages, doing research at the library, and asking our direct network of colleagues and friends to googling, facebooking, blogging, twittering and wikipediing the people, places, and information we need. From religion to medicine, etail shopping to enterprise vending; these drastic data driven changes are affecting the way we work and are putting more emphasis on our websites’ power to sell.

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