Goodbye Clutter—Hello Increased Conversions: 4 Things You Can Learn from Facebook’s Newsfeed Makeover

Ariel Geifman
March 12, 2013

“Goodbye Clutter.”  The title that Facebook chose for their newsfeed makeover page says it all—the company is getting serious about user experience.  While Facebook has made some changes in the past in order to accommodate more images and video, it seems that now they even took it one notch higher.

Facebook Goodbye Clutter—Hello Increased Conversions: 4 Things You Can Learn from Facebook’s Newsfeed Makeover

If you are into user experience, it’s great to be working for Facebook.  Every day, hundreds of millions of highly engaged users spend hours on Facebook, making it one of the largest usability labs on earth.  On top of this, Facebook has the money and experts to analyze the data and come up with powerful usability insights.

So, Facebook has done the research, got the insights and built their new look. What works for Facebook can also work for you!  What can you learn from the Facebook newsfeed makeover that can increase conversion rates on your website?

1.     Vibrant visuals bring your site to life

A picture is worth a thousand words…  And Facebook decided to change their newsfeed to reflect that.  Facebook has decided to put more emphasis on visuals and take some of the emphasis away from text with its new look. I guess that nearly all of us had the experience where our images got far more shares, likes and comments as compared to our status updates without images.

Therefore, we need to learn from the new Facebook user experience to get more images to our sites.  Great visuals to add can range from product images to illustrations and eye catching infographics. Like in Facebook, images generate engagement and higher engagement leads to higher a conversion rate.

2.     Videos are here—big time

If a picture is worth a thousand words, imagine what 30 frames per second can do!  Videos are now taking center stage and are more inviting and engaging than ever.  The reason for this is probably that Facebook learned that videos leave people on the site for longer and get more feedback.

Do you have videos on your site?  Do you have a plan for creating a video blog or video presentations for your products or services?  Professional looking videos are now easier to produce than ever, so take this advice from Facebook and get more videos on your site.

3.     Give people choice

Remember the guy from high school that’s constantly updating his feed and never stops?  Now you don’t have to see his updates anymore.  The days of one feed fits all are long gone and now you can choose which feed you want to see.  Your choice can range from all friends, most recent, music, games and more.

Is your website one size fits all?  A case study from Magazine.co.uk shows that making it easier for users to navigate to the magazine that they are looking for boosted overall magazine sales by 28%.  Making sure that your visitors find it easy to navigate to the pages that they find interesting is likely to lower your bounce rate and increase the time users spend on your site.

4.     Go mobile

One of the major changes in the new makeover is a cleaner look for mobile.  Mobile is becoming a major source for traffic and should be on every site owner’s mind.  Yet, mobile user experience is very different from the desktop one.  Hand gestures instead of clicks mean that you need to optimize your site differently for mobile users, so follow the Facebook example and make sure that you are mobile friendly.

Do you like the new look?

Whether you like it or not, Facebook’s new look is here to stay.  Nevertheless, Facebook is one of the largest usability labs in the world, so make sure that you take the best insights that led to the newsfeed makeover and apply them to your site.

Tweet your takeaways from the Facebook newsfeed makeover using #ClickTale

 

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2 Comments

  1. Shopping Cart Abandonment Rate Reduction Strategies | ClickTale Blog Says:
    March 24th, 2013 at 9:27 am

    [...] There is nothing worse for an online retailer than a high shopping cart abandonment rate. According to Monetate, 8.01% of visitors added items to their cart in Q4 2012, but only 1.42% actually checked out—suggesting that global cart abandonment rate is around 82%. Here are five strategies that you can use to reduce your cart abandonment and increase conversion rates. [...]

  2. 5 Winning Strategies for Slashing Shopping Cart Abandonment Rate | Analytics Expert Blog Says:
    March 24th, 2013 at 1:25 pm

    [...] There is nothing worse for an online retailer than a high shopping cart abandonment rate. According to Monetate, 8.01% of visitors added items to their cart in Q4 2012, but only 1.42% actually checked out—suggesting that global cart abandonment rate is around 82%. Here are five strategies that you can use to reduce your cart abandonment and increase conversion rates. [...]

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