21 Great Tips on Website Form Optimization

Mitch Schneider
June 5, 2013

You can shed a lot of sweat and tears redesigning each page of your website, however if the last page of your funnel, the form(s), is not optimized with the same precision and personal touch as the pages before it, your time and money are as good as wasted.

ClickTale Giant Book Of Form Optimization 21 Great Tips on Website Form Optimization

Click here to download the eBook

After analyzing the forms of 830 of the web’s top performing websites, ClickTale has developed and summarized 21 of the most helpful tips in this easy-to-navigate Giant Book of Form Optimization. Learn all the key tips you need to personalize your web form redesigns according to both the industry and type of form you are optimizing, enabling your visitors to reach their goals, while simultaneously achieving your own.

This eBook is divided by the five usability components of web form analysis, including:

1)      The CTA (call to action)

2)      The Supporting Elements

3)      The Page Design

4)      The Form Field

5)      The Convenience Factor

Download the eBook if you want to optimize your forms for maximum conversions.

Please share your thoughts in the comments section below or on Twitter, or Facebook where we are always listening.

Want to learn more about how the ClickTale system can help you optimize your website and increase conversion rates? Click here.


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  3. New ClickTale Conversion Funnel Optimization Product Launches for 2011
  4. UX Optimization Webinar: Are Your Forms Performing?
  5. May Marketing Madness…Coming Soon!


  1. Anna Kitowska Says:
    June 6th, 2013 at 2:04 am

    It’s great that you decided to focus on optimizing web forms, they are the critical point of so many websites but seem to be overlooked.

  2. Agentur Typo3 Programmierung Says:
    June 12th, 2013 at 6:41 am

    Its really unique…that you are so focused on small parts of website too. Impressive!! Good Going.

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