ClickTale Made the Tealium Digital 100

Mitch Schneider
August 22, 2013

It is always a great day around the ClickTale offices when we receive recognition for what we do; and making it onto  the inaugural Tealium Digital 100, a new index that reflects the most deployed digital marketing solutions on enterprise websites, is one of those days.

digital100 ClickTale Made the Tealium Digital 100

Early last week, we were pleasantly surprised when Tealium announced that we were included in their inaugural launch of the Digital 100, which shows the most deployed digital marketing solutions for enterprise websites. The index reflects what digital marketers are actually using to drive results versus what they say they are using, and can be used by marketers as a starting point for understanding top vendors in the digital-marketing landscape. Tealium collected this information by looking at the vendor tags that are deployed by their 300+ clients, representing thousands of websites worldwide.

Analytics, which is key to measuring and optimizing digital performance, ranked as the second most populous category with 17 vendors. This includes traditional analytics solutions such as Google Analytics and Adobe SiteCatalyst, as well as new vendors for revenue attribution, in-page analytics, and customer experience measurement. Optimization/personalization vendors represented a substantial portion of the Tealium Digital 100 landscape with 12 vendors in the category. This shows enterprises are getting more sophisticated in supplying online visitors with personalized content and products, as well as testing different offers against each other.

“This data shows the dominant role that advertising technologies continue to play in generating online results. We see a highly diverse market, comprised of both traditional ad networks, as well as newer technologies such as retargeting solutions and demand-side platforms,” said Erik Bratt, Vice President of Marketing for Tealium. “The large number of online advertising vendors is a testament to the continuous innovation being made in this healthy category.”

It’s very gratifying when our work is acknowledged by industry analysts, publications and thought leaders. Our sincerest thanks to Tealium for including us in their Digital 100.

Please share your thoughts in the comments section or on Twitter, or Facebook where we are always listening.

Want to learn more about how the ClickTale system can help you optimize your website and increase conversion rates? Click here.

 

Seven Top Web-Analytics Experts to Follow on Twitter

Mitch Schneider
August 14, 2013

As web-analytics professionals, we all crave top notch, fresh content to expand our knowledge and stay up to date with what’s been going on in our industry. But our days are filled being pulled in many different directions, which can make it really challenging to keep up with all the new and top content on the web.

In order to be in the know and to advance your career, keep on top of best practices, cool tips and free website swag, you should acquaint yourself with these seven personalities if you’re not already following them already. Learn the terminology these well-established and up-and-coming digital and web analysts are using and what trends they are talking about; these are the words and phrases you’ll need to know and drop into web analytics conversations on a regular basis.

twitter bird follow me Seven Top Web Analytics Experts to Follow on Twitter

  • Avinash Kaushik @avinash – The original guru of web analytics, Avinash is now the Digital Marketing Evangelist at Google.
  • Jim Sterne @jimsterne – Founder of the eMetrics Summit and the Digital Analytics Association (DAA), Jim has been at the forefront of Internet marketing since the beginning.
  • Rudi Shumpert @RudiShumpert – The  man to follow for the latest on tag-management systems.
  • Justin Cutroni @justincutroni – The  new Google Analytics Advocate responsible for helping organizations to integrate data analysis into their decision making processes.
  • Adam Greco @adamgreco – A  long-standing member of the web-analytics community, Adam has been involved in shaping the industry to ensure that web-analytics data can be used to actively help businesses.
  • Gary Angel @garyangel – Gary is described by Semphonics as a groundbreaking pioneer.
  • Michele Kiss @MicheleJKiss – Michele has great articles on her old blog and is building up a new blog at Web Analytics Demystified, where she has recently become a partner.

7 Twitter Experts1 Seven Top Web Analytics Experts to Follow on Twitter

 

Why should you follow them? Because they are in the know! Whether you’re a rookie in web analytics or have already built a reputation for yourself, following these professionals will help you build an excellent knowledge base of what’s going on in the digital-analytics sphere. Stay on top of conferences, innovations, lectures; be updated whenever a new blog post or article is published; get comfortable with the vocabulary of web analytics; and communicate more closely with some of today’s top personalities in the digital-analysis world. After all, in this fast-paced industry, if you remain standing in the same place, you’re actually falling behind.

Please share your thoughts in the comments section or on Twitter, or Facebook where we are always listening.

Want to learn more about how the ClickTale system can help you optimize your website and increase conversion rates? Click here.

 

 

 

Integration Options to Increase Your Digital Marketing Power

Mitch Schneider
August 7, 2013

Do you want to understand how ClickTale Core integrates into your online optimization cycle? Walk with us through this webinar to see how you can increase your digital marketing power using ClickTale Core in conjunction with the leading tools and platforms in web analytics, A/B testing and voice of customer.

Seton ClickTale Heatmap Integration Options to Increase Your Digital Marketing Power

In this webinar you will see real examples of leading companies using ClickTale Core to gain further insights and knowledge about visitors’ behavior. It covers three case studies:

  1. RSA – Web Analytics Integration
  2. Brady Corp – A/B Testing Integration
  3. Hotels London – Customer Voice Integration

Don’t miss our next webinar. Register for ClickTale’s free live training sessions by clicking here!

Please share your thoughts in the comments section or on Twitter, or Facebook where we are always listening.

Want to learn more about how the ClickTale system can help you optimize your website and increase conversion rates? Click here.

 

 

Best Web Usability Practices For Optimum User Experience

Mitch Schneider
August 5, 2013

Improved website design leads to better results. More people are inclined to use a well-presented site, the customer experience improves, sales rise and ultimately − revenues increase. But what goes into creating a great site?

Usability eBook Best Web Usability Practices For Optimum User Experience

Click here to download the eBook

A look at top five news sites reveals some simple usability practices and design guidelines that can be easily applied to a wide range of websites. The success of a site relates to a combination of factors including its appearance, functionality and content. By identifying the successful approaches to site design utilized by top news sites and integrating some of these same attributes into your own site, you can improve your site’s readability, popularity and conversion rates, contributing to its overall success.

We’ve put this “Usability Best Practices” eBook together in order for you to learn some of the most successful usability techniques and methodologies that you can adopt to improve the engagement and performance of your website. This comparative research surveys top websites to distil the common attributes that allow them to consistently get more traffic and higher engagement.

Here are the top 5 insights that you will gain by downloading the eBook:

  1. Strategic use of visuals and images
  2. Powerful and sophisticated calls to action
  3. Effective website hierarchy and navigation
  4. Smart use of brand identity
  5. Helpful ways to immerse visitors in content

Download the eBook and share your thoughts in the comments section below or on Twitter, or Facebook where we are always listening.

Want to learn more about how the ClickTale system can help you optimize your website and increase conversion rates? Click here.

 

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