Improved website design leads to better results. More people are inclined to use a well-presented site, the customer experience improves, sales rise and ultimately − revenues increase. But what goes into creating a great site?
A look at top five news sites reveals some simple usability practices and design guidelines that can be easily applied to a wide range of websites. The success of a site relates to a combination of factors including its appearance, functionality and content. By identifying the successful approaches to site design utilized by top news sites and integrating some of these same attributes into your own site, you can improve your site’s readability, popularity and conversion rates, contributing to its overall success.
We’ve put this “Usability Best Practices” eBook together in order for you to learn some of the most successful usability techniques and methodologies that you can adopt to improve the engagement and performance of your website. This comparative research surveys top websites to distil the common attributes that allow them to consistently get more traffic and higher engagement.
Here are the top 5 insights that you will gain by downloading the eBook:
- Strategic use of visuals and images
- Powerful and sophisticated calls to action
- Effective website hierarchy and navigation
- Smart use of brand identity
- Helpful ways to immerse visitors in content