How to Remove the Blindfold from A/B Testing: Clicktale & Adobe Analytics Integration

Windstream quote How to Remove the Blindfold from A/B Testing: Clicktale & Adobe Analytics IntegrationPicture this. You’re challenged to a game of darts and shown a dartboard. The only problem is you’re blindfolded and asked to hit the bullseye!

That’s exactly what it can be like trying to validate a website optimization hypothesis using A/B testing.

But don’t take our word for it. Just ask Jeffrey Franzetti, Senior Consultant for Interactive Marketing at Windstream, a Fortune 500 company with over $6 billion in annual revenues.

Simon quote How to Remove the Blindfold from A/B Testing: Clicktale & Adobe Analytics IntegrationIn this 20 minute webinar, Jeffrey and Simon Harris, Business Development Manager for Clicktale, explain how integrating Adobe Analytics and Clicktale can turn a website into a powerful customer experience tool and revenue-generator. 

In the webinar snippet below, listen as Simon compares the challenge of creating an optimal digital customer experience to managing a ski resort!

Hear the full Adobe Analytics & Clicktale Integration webinar.

(For further information on this and other Clicktale integrations, go to: Clicktale Integrations).

 

 

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About Sam Green

Sam Green is the Chief Content Editor for Clicktale