The problem is not big data: the problem is bigger than data.

Going Beyond Big Data

Guest Post By Pere Rovira, Elisa Group Bigger than data Whenever I kick off a client conversation about data-driven decision making, I ask the client to give me three concrete … Read More

Jakob Nielsen

Measuring Usability Quantitatively

Guest Post By Enric Quintero, Metriplica.com The usability concept is understood as the measurement of the difference between the ideal interaction and the real one taken by our target audience. … Read More