article bullets for skim readers

The Skimming Effect

May Marketing Madness Content Week, Post #19 By Adam Greco Senior Partner, Web Analytics Demystified While every business hopes people read everything in glorious detail on their website, the truth … Read More

Focus by Nina Matthews

Proofreading Made Perfect

May Marketing Madness Content Week, Post #17 By Naomi Goldberg Your website is the public face of your business. Just as you wouldn’t dream of going into an important work … Read More

Healthy competition never hurts anyone.

Checking Out the Competition

May Marketing Madness Online Strategy Week, Post #13 When making changes to your own website it always pays to check out the competition. By identifying who your main competitors are, … Read More

A long intimidating form with only a few highlighted required fields.

Forms, Forms, Forms

Form Optimization Tips – Focus on the Fields That Matter By Adam Greco May Marketing Madness Conversion Week, Post #5 People hate forms…let me say that again…People hate forms! Having … Read More

The ClickTale Team at Spring Conferences

ClickTale at Spring Conferences

This March, ClickTale attended the Omniture Summit in Salt Lake City, as well as the eMetrics Optimization Summit, Predictive Analytics World, and Conversion Conference in San Francisco. We would like … Read More