ClickTale Blog

Award Recognizes 100 “Most Promising” Companies Driving the Future of Technology

ClickTale, a pioneer and leader in Web Interaction Analytics (WIA), announced today that Red Herring has awarded them the distinguished Red Herring 100 Europe for the company’s pioneering development of website visitor recording analytics technology. The celebrated award is given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

ClickTale enables anyone involved with website design and optimization to capture mouse movements and keystrokes of website visitors in action, over multiple web pages, as well as within password protected sites. The company’s online website analysis tools let subscribers replay movies showing individual surfers clicking and scrolling pages, generate heatmaps with advanced overlay statistics, and uncover significant trends such as visitor hesitation and average hover times.

“This year’s impressive list of winners demonstrates Europe’s emergence as a major player in the global technology sector,” said Red Herring Editor-in-Chief, Joel Dreyfuss. “The exceptional accomplishments of European technology companies and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

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ClickTale is proud to have been chosen as a finalist for the Red Herring 100 Europe award given to the top private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

Red Herring is “a global media company” focusing on technology from an economic vantage point. Selection of finalists was based on “financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.”

Becoming one of the RH 100 catapults companies into a whole new level of recognition - winning companies are predicted to become leaders in the field, affecting lifestyle and industry. “ClickTale is honored to be following in the footsteps of giants such as Google, eBay, and Skype, who are past winners of the award,” said Tal Schwartz, co-founder and CEO. “This is a very exciting development for ClickTale. We are pleased to have Red Herring recognize us as trailblazers in the field of web analytics.”

Regardless of the competition’s outcome, ClickTale will not be resting on its laurels. Forging ahead, ClickTale is also announcing a mashup with MyBlogLog which enables subscribers to see not just what users do but, also, who they are based on their public profile in MyBlogLog. Many more new developments are in the works and will be released in the coming months.

About ClickTale
ClickTale (www.clicktale.com) is a web analytics service that reveals the mystery of what users actually do inside website pages and fills the gap left by traditional web analytics that only measure activity in between pages. ClickTale captures and analyzes interactions inside web pages providing insights that can significantly increase revenues and improve usability. ClickTale has helped thousands of websites minimize abandonment of shopping carts, maximize completion of online forms, optimize landing pages, and run easy to implement, inexpensive usability testing. ClickTale is a hosted service, so there is no software to install and setup takes just a few minutes.

About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

We are proud and excited to have won a spot on the Israel Web Tour. ClickTale was chosen as one of fifteen Israeli startups to meet with some of Silicon Valley’s top companies. These fifteen companies, selected from over 90 entrants, “will be Israel’s hottest Internet startups in 2008″ according to VC Cafe.

Google, Yahoo, Ask, Facebook, and Microsoft will be amongst the organizations that we will have a chance to network with over the four-day program, not to mention a host of prominent investors. You, in turn, can network with us at the public showcase on the Microsoft campus in Mountain View on February 6th.

The Tour is organized by the California Israel Chamber of commerce, which facilitates and supports ventures between the two communities. Watch a video of last year’s tour on youtube.

Europe’s boutique venture capital firm teams up with the pioneer in Web Interaction Analytics (WIA) as the company releases its latest insights on browsing behavior.

Tel Aviv, Israel, December 5, 2007 - ClickTale, the pioneer and leader in Web Interaction Analytics (WIA), announced today that it has secured funding from YL Ventures, a boutique European venture capital firm. ClickTale, whose innovative service enables websites to record and watch movies of their users’ browsing sessions, will use the proceeds of the funding round to expand the sales and the feature set of their hosted service.

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It’s taken a year of hard work and studies — not to mention planning, fixing, monitoring, and improving– and the big day has finally come.
We couldn’t be prouder!

Graduating from a Beta and launching the service publicly is no small task, but we think we’ve done it with flying colors. We invite you to come and check out the accomplishments for yourself. The new ClickTale provides instantaneous signup with no need for an invitation. But that’s not all…

As ClickTale finally ventures out into the real world, we know you’ll be impressed by our new generation of heatmaps. In addition to “movie playback” and Scrolling heatmaps that ClickTale has always offered, today’s launch includes Heatmaps with Link Analytics.

 
Fig. 1: Heatmap showing an Advanced Details Pane over an Image Link

Link Analytics gives you an even more detailed analysis of your visitor’s interactions with your website; information not available anywhere else. Knowing the number of clicks each link generates is important, but combining that with how many people hovered over that link and you’re talking abut a serious degree of data. Still, it doesn’t end there. Link Analytics reports how many of those hovers eventually turn into clicks, how much time it took for a user to decide on a link, and more. Here are some of the new metrics you’ll have access to:

• Clicks, we count the number of clicks and the percent of the total clicks on every link.
• Visitors who Clicked are the number of unique visitors who clicked on a link as well as the fraction of total visitors.
• Hovers over Links, the number of mouse hovers over a link. This tells how attractive a link is to the visitor, but not necessarily attractive enough for a click.
• Hovers to Clicks, is the portion of mouse hovers that eventually convert into mouse clicks.
• Hesitation is the average time from beginning of a mouse hover to the moment of the mouse click.
• Hover Time is the average time mouse hovers over a link, indicating visitor interest level.
• Time to Click is the average time between the moment a page has been loaded to the moment a link is clicked. You can now discover which links are most attractive by seeing the average time it takes to click on them.
• Hover Order ranks the links by the average order in which they were hovered-over by visitors. Shows which links attract the mouse first, second and so on.    

Fig. 2: Heatmap showing an Advanced Details Pane over a Text Link

Subscribers have been raving about the new heatmaps. Christine Kayser, Marketing Analytics Coordinator at Lycos says “I love the new changes. Knowing how many hovered vs. how many clicked is excellent. Plus, being able to see items that are clickable that people aren’t clicking on is extremely helpful for our design team. The “Time to Click” data is fascinating.”

Jeff Pittelkow, Direct Marketing Specialist at Horizon Hobby says “The new heat map features are great! It gives us all the great information we need to accurately and wisely make decisions about our site. I think the hesitation feature is quite unique too. Also the hover, and hovers to clicks. I can’t think of anywhere you can actually see how many people hovered on a link and decided not to click on it; or for that matter, how long it took someone to click on it.”

Fig. 3: The Heatmap in Simple Mode

We’re offering a variety of pricing plans, the basic one– consisting of 100 recordings per week– continues to be free of charge.  Other plans offer increased recordings and advanced features such as e-mail support, advanced search capabilities, a longer recording history, SSL encryption, and the ability to record HTTPS pages.

We’re sure that you’re going to want to put the new ClickTale to work right away. In the meantime, we’re taking this commencement ceremony seriously: we’re already working on the next batch of features and improvements to offer you.

Nielsen NetRatings’ newly released ‘total minutes’ metric measures a site’s popularity based on how many minutes a page was open.  The new release is an improvement over the old ‘page views’ metric which does not take into account the duration of time for which a page was open on a user’s computer. Though an improvement over the older system, ‘total minutes’ does not take in to account the coffee and bathroom breaks of it’s human users. How often have you dropped whatever you were doing on line to go scavenging for food, or to run to the appointment you’ve forgotten about? In our case, it happens every day. Obviously, these sorts of incidents have the potential to skew the results significantly.

Enter ‘ActiveTime’, the technology employed by ClickTale’s analytics. ActiveTime values the time a user has spent interacting with a page, rather than just the amount of time a page has been left open. Even if you haven’t left your desk chair all morning, there is a pretty good chance that you’re surfing three, four, or even more sites at the same time. Maybe you’ve left something running on your screen to share with a colleague who’s out to lunch. Maybe you were the kind of kid whose mother had to remind them to put away whatever toy you were playing with before taking out a new one. Even though you finished reading the New York Times online edition before your coffee break, you may have neglected to close that window while working with another program. ClickTale, being aware of this phenomenon, and sensitive to the obstacles it poses, began including ActiveTime technology in their recording services more than a year ago. Using ActiveTime as a part of ClickTale produces more accurate and meaningful results than any other metrics system on the market.

So go ahead and signup for ClickTale, you can even take a coffee break in the middle of the process. We don’t mind ;).

Sometimes the wrapping paper is the best part of the gift. With this in mind, ClickTale has re-wrapped our site in a new design that is more usable and has a smoother look and feel. The gift to our users continues to be the free service that we offer, not to mention all of the goodies that we’ve added to the service this year such as heatmaps, SSL support, premium plans, and lots of ways to earn free recordings, such as our icon program.

Long-time users will have noticed that we’re not just a year older– we’re a year wiser. In the past twelve months, we’ve quashed countless bugs, and surpassed the one million-recording mark. Perhaps most importantly, we’ve graduated from Beta mode and are now in transition to becoming a public service (where every signup will result in an automatic account without having to wait for an invitation). Thanks to your helpful comments and feedback, our site has made steady progress since it’s inception in June, 2006.

ClickTale is growing up, and we encourage you to grow with us. Make sure to sign up now if you have not already done so to take advantage of our premium ‘invite only’ plan.

ClickTale was selected as one of the top 10 finalists in the TWS2007 Internet Startup Competition. The finalists, selected out of dozens of startups by some of Israel’s leading dotcom experts, earned the opportunity to present their product to a large crowd of internet enthusiasts and potential customers.

Here is the presentation made by the Co-Founder and CEO of ClickTale, Dr. Tal Schwartz. The speech was given on April 10, 2007.

In addition to the 9 other fascinating startup presentations, the conference featured speeches from Vice Prime Minister, Mr. Shimon Peres and Internet Guru, Dr. Yossi Vardi. The conference was organized by Yaron Orenstein and Yami Glick, founders of the.co.ils blog.

Today, we are officially announcing the release of the ClickTale Heatmaps, a brand new way to visually understand your website visitors’ browsing behavior. With the new Heatmaps, website owners can see where their website visitors look, what parts of the page they skip and how far down they scroll.

Fig. 1: Attention Heatmap

How does it Work?

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We have finally finished going over all the submissions that we have received in the past month. Great stuff! There were some really unique submissions, as well as many similar ones. We chose five (5) submissions based on their creativity, value and practicality to be the official contest winners.

The judging was not objective, so don’t worry if your idea was not selected as one of the winners. As promised, the winners will receive VIP accounts. In addition, we have decided to send regular invitations to the ClickTale service to all of you who have submitted a meaningful idea. Thank you for participating!

And now to the winners:

• Stephen Wald from www.ipodxtras.com  - for an idea about mouse movement analysis.
• Adam Lewis from www.rubberstampingfun.com – for an idea about page entry/exit analysis and advanced filtering.
• Derek Rogerson from www.derekrogerson.com – for an idea about link analysis.
• Torstein Sorlid from www.digitalfibre.co.uk – for mouse distance measurement.
• Anonymous (did not get name release in time) – for an idea about form analysis.

Congratulations to the winners and to everyone who participated!