ClickTale Blog

Cyber-Duck helped OptimaSystems get incredible results in just 10 days!

Optima Systems is the UK’s leading office partitioning specialist, offering quality service and innovative design. They approached Cyber-Duck.co.uk, an award-winning London based digital agency, and asked them to help improve their conversion rates. They expected great results, but even they were amazed at the improvements!

“ClickTale was the obvious tool for the job,” said Lefteris Grammatas from Cyber-Duck “I am an active member on the Web Analytics Association and I follow many analytics mailing lists, groups and analytics experts’ blogs. We often use Google Analytics with ClickTale as they complement each other perfectly.”

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Today, we’re announcing the launch of the ClickTale Customer Showcase, giving you the chance to share your designs and experiences with tens of thousands of ClickTale customers. Our customer base and user community has grown at an incredible rate over the last year, and we wanted to launch a project that will give something back to its members.

You can send us any discoveries you’ve made using ClickTale, learn from the others’ experiences, and see how ClickTale has been used by websites great and small all over the globe. All Showcase projects will appear on our corporate blog and each month the best projects will be included in our monthly newsletter that goes out to over 40,000 subscribers.

By sharing your projects with us you’ll get some great buzz for your site, as well as helping out our ever growing community. There are no strict requirements or qualifications, any experiences you have had with ClickTale that will benefit the community would be great. It’s a wonderful way to get your designs out there for some constructive comments, positive feedback and free word of mouth marketing!

If you’re interested in having your webpage featured in our upcoming showcase, please send a nice email to showcase@clicktale.com.

“ClickTale Rocks! The ability to gain perspective from so many angles of user interaction within our website has given us a definite edge over our competition”

- Phillip Lakin, VP of Operations, EduLocator.com

EduLocator Corp is an Online educational search engine, directory and reference website for current and potential students. The service focuses on giving students the best possible information about the educational landscape, informing them about pay-scale and job pathways, as well as several financing options such as Canada’s Second Career program.

This Mouse Move Heatmap of Edulocator's homepage shows what visitors are looking at!

Phillip Lakin, VP of Operations, started using ClickTale on the site 8 months ago “This was the first time we came across a service that would allow us to watch videos of our visitors’ mouse moves. When you work with the same landing page for a long time you become very used to it, and forget how to approach it as a first-time user. ClickTale gave us invaluable insights into our user’s actual behavior on our site.”

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For those of you who haven’t visited ClickTale.com in a while, now’s a great time to try it out, as we’ve completely overhauled our entire site. We’ve cleaned out and freshened up everything, from our homepage design and demo movie to the site navigation and a new product tour.

Simply put, we’ve gone from this:

To this:

We’ve added a new resource section to our homepage, with links to video testimonials, our new wiki and Quick Start Guide. The live chat button in the top corner of every page of our site will let you get an instant response from one of our product specialists. We’ve also created an extensive product tour with a full page detailing each one of our main features.

What’s more, we’re taking this opportunity to put our money where our mouth is. Over the next few weeks and months we’re going to be using our own site as the ultimate ClickTale case study. We’ll be documenting all the changes we make to our site here on our blog, and invite you to watch our process of site optimization every step of the way.

But for now we wanted to give you a taste of what’s to come. So to start off, here is a mouse move heatmap of the upper part of our old site.

As you can see, most returning visitors went to the “Sign in” button, but new visitors did not really use the navigational menu, and our “Special Offer” call-to-action button got little or no attention. Now let’s compare that to a heatmap of our new site.

Even after just 24 hours, the difference is clear! While we still see a lot of visitors going to the “Sign in” button, new visitors now use the navigation bar to get around our site. This gets people to where they want to go faster and is a great sign of site usability. In addition, our two new call-to-action buttons, “Play Video” and “Plans & Pricing” get a lot more healthy attention.

We’ll be posting every few weeks as our new site evolves, showing you exactly how we’re optimizing our site and improving its usability and conversion rate. You can do the same by signing up for a free account now and learn how to optimize your own website based on your customers’ actual browsing behavior.

We’ve had an incredible amount of heatmaps sent to us over the last two weeks, and the quality of the entries this year has been exceptional. With such a wide range to choose from, it was really hard to pick the winners, but after much deliberation we were able to choose our favourites.

We’ve asked a few of our conversion analysts, who usually work with our enterprise clients, to give us their opinions. You can see their comments below, showing how the layout and design of these sites can be further improved to boost conversion rates.

Click on the images below to see the full heatmaps:

First Prize - Michael Kjeldsen, Bartendermagasinet.dk

“I’ve managed to raise conversions on my site by nearly 300%. Which is gooooood :-)”

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Within 24 hours of using ClickTale’s new Search I was able to find and fix some major flaws in my checkout process. This service alone is worth every penny of the subscription price!” - T. Jacobson, Founder, FreeSocialStuff.com

Today we are proud to officially launch our new Search and Alerts. These incredibly powerful tools allows you to define any business process, scenario or funnel and see exactly which visitors completed the process, which dropped out, and why! From e-commerce funnels and online checkouts to complicated website navigation and everything in between, any process you have can be tracked and optimized. The possibilities are literally endless!

Until now, traditional web analytics might show you where your potential customers drop out of your funnels, but now with ClickTale’s new Search and Alerts you can find out why! Instead of wading through hundreds of hours of videos, you can filter your visitors and only see the recordings of customers who match specific business scenarios. By optimizing your customer’s progress through your funnels you can guarantee better conversion rates, increased sales and see a much higher return on your investment.

These new tools are available for free, right now, to all our subscribers, and require no additional setup or installation. In this post we’ll show you how to use them, and give you some real life business scenarios that will help you improve your conversion rates.
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“We’ve already noticed our conversion rate has TRIPPLED, and the number of clicks required to convert has reduced dramatically.”

- Ben Sebborn, Director, Skiddle Ltd.

Skiddle, one of the UK’s top entertainment websites, suspected that its visitors weren’t browsing their site the way they were supposed to. They therefore decided to use ClickTale to find out exactly how their visitors were interacting with their site, and to use its revolutionary behavioural analytics suite to optimize their customers’ experience. What they learned was extremely insightful and resulted in an amazing 345% bookings increase in just 4 weeks!!

Skiddle saw phenomenal increases in their restaurant bookings

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"With the data provided by ClickTale, we were able to cut abandonments by 50%!" - Ollie Pennington, Director, ServiceSeeking.com.au

By: Ollie Pennington, Director, ServiceSeeking.com.au

ServiceSeeking.com.au helps Australians get projects done by having businesses compete head to head for their work. The most important page on our site is the “Post Your Project” page where customers request new quotes. While projects were being submitted, our conversion rate was too low and we had to know what was going on inside the page.

We first heard about ClickTale from the Boagworld web design podcast and thought that watching movies of our visitors would be the best way to figure out usability issues on our site. Using their In-Page Analytics, we could finally figure out why our page was not converting as well as we had hoped.

Our “Post Your Project” form asks customers to give us 16 pieces of information. Using ClickTale’s Form Analytics Conversion and Drop Reports, we were able to see how many people were engaging with this form, how long it was taking to complete and which fields were causing customers to abandon the process.

From the Form Analytics reports we learned that:

• 44% of visitors left without engaging the form.
• 59% of visitors who did engage with the form abandoned it in the middle without submitting the form.
• 20% of visitors abandoned the form when we asked them to provide an approximate budget for their project.
• 10% of visitors abandoned the form when we asked them about their project location.

It became clear to us that asking for 2 pieces of relatively simple information (budget and location) was causing the bulk of the abandonments.
Using the great insights from our ClickTale data together with Luke Wroblewski’s book on web form design (discount offer below) we dramatically improved our conversion rate by taking the following steps:

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Did you know that about 40-50% of your site’s visitors leave after seeing just a single page?*

If half of your traffic disappears, it will take a heavy toll on your site’s conversion rate. Understanding why visitors leave and how they interact with your site is crucial to your business, and bottom line.

ClickTale has helped thousands of sites like yours gain insight into customer behavior by showing actual visitor sessions, mouse movements, clicks, scrolls and more.

Based on the feedback of many of our customers, as well as our own experiences, we have prepared a set of 8 ‘best practices’ to help you boost conversion rates and improve site usability.

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This catchy blog title caught our eye. Adam Howitt Consulting wrote an insightful and practical case study, illustrating how to use ClickTale’s Form Analytics to best optimize web form conversion rates, so we thought we’d share Adam’s article with you.

According to Adam:

“Google Analytics only tells you who came, who left and who submitted the form but provides no further insight into the underlying problems…To dig deeper you need to use a form analytics tool and I can’t recommend ClickTale enough.

After reviewing my client’s ClickTale data we removed some fields, renamed some and changed the options on others and just one week later he saw a 50% increase in number of leads submitted and conversion rates climbed from 25% to 36%.

As you can see it’s a big improvement from changes that took a couple of hours to implement…Fixing some of the issues on your forms is a cheap and effective way of increasing conversion rates which lead ultimately to a sustainable increase in revenue for the cost of less than a day of the Google AdWords campaign.”

Adam explains how simple and quick it is to use ClickTale, and how marketers can benefit from almost instantaneous increases in conversion rates. Read the rest of this valuable case study directly on the Adam Howitt Consulting Blog.

If you too have experienced improved conversions thanks to ClickTale, we would love to hear about it! Send in your story here.