The numbers are pretty clear – you either achieve 15% online revenue growth or you lose market share to the competition. eCommerce has great potential in 2013, but is your target high enough? Are you ready to make the investment to achieve it?
Download this infographic to learn why 2013 should be your best year, including:
- All of the latest eCommerce growth forecasts
- Which product categories are going wild
- What are the key advertising dates to grow your business
What are the best strategies for slashing your marketing budget? Can you analyze the data at your fingertips effectively to increase conversion rates? Which ClickTale features best match your website’s needs?
ClickTale is now offering a series of FREE live training sessions with our Customer Experience Consultants and Product Specialists that give you the tools and ideas to optimize your usage of ClickTale, including:
- Quick run-throughs introducing ClickTale’s value and capabilities
- Advanced training teaching you how to use the tool efficiently
Our value-packed series of webinars offers you the following sessions in the coming weeks:
Getting Started: ClickTale 101
Understand your customers’ online experience and improve the usability of your site to obtain better results. This webinar, designed for beginners, will be offered by experienced ClickTale Product Consultants and Account Managers on April 17, May 8 and June 5.
Sign up NOW for the May 8th webinar – Space is limited!
Examine websites in different industries and understand customer divisions and past mistakes, assessing what went wrong and how to implement changes that maximize benefits. Customer Experience Consultant Ora Levit looks at a range of websites and discusses how they have been improved, all in real time.
Improving Your Site Performance
Learn how to leverage current data to see what is really working on your website. By identifying bugs in real time and making changes while they are happening, Customer Experience Consultant Jessica Braman teaches you how to stop losing customers due to unidentified problems on your site.
Tracking and Optimizing Marketing Campaigns
If you’re spending too much on marketing campaigns, learn how to cut your marketing budget by identifying which elements of your campaigns give you the best ROI. Customer Experience Consultant Esther Shatz teaches you to use ClickTale to track how customers from different campaigns behave (and convert) on your site.
Mobile User Experience: Combining Mobile and Brick-and-Mortar Can Keep Your Customers from Browsing Away
When more than 60% of users use the in-store Wi-Fi to compare prices or to find deals and product reviews, the competition for shopping experience between mobile ecommerce and brick-and mortar intensifies. One way to reduce leakage to other mobile ecommerce sites is to develop a combined mobile and brick-and-mortar user experience.
As more and more brick-and-mortar retailers deploy Wi-Fi networks on premises, the ubiquity of mobile devices means that price comparison has become a lot easier. According to research by JiWire, more than 10 million people used in-store Wi-Fi network while shopping.
With a wealth of information at their fingertips, consumers are getting smarter about their shopping habits. The research shows that more than 60% of respondents used their smartphones while in a store to compare prices. Other common uses are to find product reviews, coupons or even to browse the store’s website.
Got a Store—Need a Mobile Website
If your conclusion from this research is that you should stop offering free Wi-Fi to your customers, you got this all wrong. If you don’t offer Wi-Fi, customers are just going to go online using their carrier’s network.
A better way to approach it is to offer a mobile site of your own with a QR code for easy access. The omnipresence of mobile devices means that brick-and-mortar stores do not only compete with other retailers in the neighborhood, but with all mobile ecommerce websites out there.
What if you were to develop a combined mobile and brick-and-mortar user experience? Your customers may be looking for price comparison and product reviews anyway before buying, so why wouldn’t you offer it to them yourself?
By promoting your mobile website in-store and making it easy to access using a QR code or an app, you can control your customers’ mobile experience. You can offer them product reviews and price comparisons with other competitors to convince them that they are getting the best deal.
Mobile User Experience Extended
Mobile can greatly enhance the physical shopping experience. The challenge is how to make the two shopping experiences work together rather than against each other. Retailers have found creative ways to keep their customers in stores for longer—IKEA offers restaurants, other stores open coffee stands and nearly all retailers place products strategically to make users spend more time between the aisles.
Brick and mortar retailers can’t stop the mobile revolution,so it’s time to get creative and join it.
More and more websites are making A/B and multivariate testing a central element of their web optimization strategy. Every website should be applying an approach that we call the Online Optimization Cycle™ , involving web analytics, ClickTale and a testing solution.
How to Implement the Online Optimization Cycle™
- Start by analyzing site performance with your web analytics and digging deeper with ClickTale Heatmaps and Visitor Playback to reveal how customers behave inside your web pages. This will uncover what you should change.
- Next, you need to test these hypotheses through an A/B or multivariate test. Try two or more versions side-by-side and see which one your customers respond to best.
- Finally, you may have discovered your winner, but you don’t necessarily know why. You now need to run a post-test analysis with ClickTale to understand how the new version impacted on the way customers behave. This in turn provides inspiration for your next test. And so the cycle begins again.
Interested in a quick run-through of the ClickTale tool?
Sign up NOW for a live training session with one of our Product Specialists and learn:
- How to use the tool efficiently
- What time management skills are needed to bring good results
- Which features best suit your website needs
- How to analyze data at your fingertips
For previously recorded sessions, please see our Launchpad Center.
All the trends tell us that mobile browsing is here to stay, but in the rush to “go mobile” many websites forget the new device comes with a new set of usability guidelines, constraints and best practices. Mobile is not just a new way to play, it’s a brand new game, with a new set of rules, and has to be treated as such.
What your Mobile Website Does
Your mobile site should not just be seen as a companion to your website, but as its own showroom for your products or services. Visitors will often decide whether to return to your site via their PC based on their experience of your mobile offering. With mobile web usage currently making up over 22% of all web visits, and predicted to more than double within the next two years, it’s no secret that mobile is going to change the way we browse, shop and play online.
What’s less well known, but just as relevant to website owners, is that nearly 40% of new customer will first visit your site on their mobile device, and then decide whether to visit on a desktop. This has recently created a culture that dictates the big web players are now designing for mobile first, desktop second.
With this information in mind, usability for mobile must focus on 3 fundamental requirements: concise text, pared down design and user-friendly functionality.
Make sure your website is getting a piece of this action!
Download these 5 “Must Follow” Metrics during the Holiday Season and get the clearest breakdown of customer sentiment and expectations that you can use to evaluate your website and improve business performance for next year’s sales.
Find out if:
- Site navigation is performing as you had hoped
- Visitors are clicking on your banner promotions or if they are blinded by them
- Your email campaigns get the clickthrough rates you expected
- And much more!
From all of us at ClickTale, we wish you a Happy Holiday Season!
After an overwhelming response from eCommerce professionals worldwide, the eCommerce Salary Survey Results are in! Now you can learn how your salary, experience, and professional value stack up to your industry peers.
Download the results and find out:
- Which fields within eCommerce pay top dollar
- Which skills result in higher salary
- Does higher education mean higher pay
- What are the growing eCommerce trends for 2013
- And much more!
Feel free to share what you learn with your colleagues and friends!
Tweet What You Learned!
This past Tuesday, ClickTale co-hosted an AMA webcast with Paramore! Just in case you missed out, the webcast is now ready for your viewing pleasure
Website optimization and redesigns can be overwhelming to achieve with an abundance of web tools and techniques out there. In this webcast, learn how the visitor tracking solution of In-Page Analytics enabled digital agency, Paramore, to:
- Effectively see visitor online behavior and understand the customer intent of their clients
- Implement effective and efficient strategies to achieve both customer and business goals
- Improve site performance