Category: Online Customer Experience

Distracting, no? Your brain doesn't like it when things don't appear as they "should".

The Brain’s View of a Website

May Marketing Madness Usability Week, Post #31 By, Todd Follansbee President, Web Marketing Resources Understanding how the brain works helps in building a great web user experience. One of our … Read More

AB and Multivariate Testing

Making The Case For A/B Testing

May Marketing Madness Usability Week, Post #28 By Justin Cutroni Director of Digital Intelligence, Cardinal Path We all know that web analytics is a process. And the most critical part … Read More