ClickTale Blog

ClickTale and Silverpop - Providing clients with incredible new insights into customer behavior

We are incredibly excited to announce our new partnership with Silverpop, a leading provider of email marketing solutions specifically tailored to the unique needs of B2C and B2B marketers. Together, we will help our customers effectively track their consumers’ online behaviour, improve the effectiveness of their campaigns and ensure the maximum ROI for the minimum effort.

This partnership comes as marketers continue to shift more of their budgets toward email marketing channels while the need for effective measurement tools continues to grow.  A recent Silverpop survey found that 4 out of 10 marketers will increase their email budgets in 2010 and a May 2009 Forrester report indicated that U.S. businesses will spend $953 million dollars on Web analytics software in the next five years.

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ClickTale and Contactology team up to deliver Post-Click Analytics within email campaigns

We are excited to announce the launch of a new partnership with Contactology, a provider of email marketing and online survey technologies. Together we will be delivering a new level of post-click analytics never before seen in the industry. This partnership represents the first time that Customer Experience Analytics based on actual subscriber behavior has been combined with email marketing technology.

This new partnership will deliver both qualitative and quantitative statistics that will help you gather in-depth, relevant information about your subscribers. ClickTale and Contactology customers will be granted an unparalleled view of their subscribers’ behavior and consumer trends, with the ability to drill down into demographic segments and even watch individual sessions.

Discover exactly which content generates the most conversions and sales, which pages get the most attention and how much time each demographic group spends engaging with your site. Any email campaign, survey or newsletter can be tagged with accurate and in-depth data such as demographic or sociographic information. This gives you the unique opportunity to accurately target subscribers from specific demographic segments for the greatest effectiveness. Read the rest of this entry »

We are excited to announce the release of ClickTale Email Tracking™ which enables ClickTale subscribers, like you, to easily track any outgoing email campaign and watch videos of your recipients’ actions inside your website. Now you can not only see which recipients actually click on the link you provide but also watch their actions once they arrive to your landing page. To top it off, ClickTale will automatically record these visitors’ behavior on all subsequent visits to your website!

Incredibly easy to use, ClickTale Email Tracking provides immediate value to your campaigns by allowing you to track individual visitors (by their email address or other identifiable information) and watch video recordings of their particular sessions. That’s not all, you can also monitor how many pages these visitors browsed, how engaged they were and how many of them convert to a sale or any other unique action.

ClickTale Email Tracking will help you remove the guesswork involved in verifying the effectiveness of your campaign’s landing pages, and get a more solid understanding of how your email recipients are actually responding to your campaign efforts.

Usability Testing Galore

In a previous blog post, we discussed using ClickTale to conduct low cost usability testing. Email Tracking is a great addition to any usability test, allowing you to easily invite your current users to test new landing pages and receive immediate visual feedback.

True Conversion Rates

Perhaps the most valuable aspect of Email Tracking is that it allows you to monitor your actual conversions and not conversions as conveyed by often inflated “click-through” rates. You can visually follow the activities of every visitor who actually arrives at your landing page. ClickTale will record every session your visitor starts, on any page in your site, completely automatically, as well as all future visits from the same visitor.

Easy to Get Going

With ClickTale Email Tracking you won’t need to make any code changes to your site. Simply define and add ClickTale Tags to the links, and let ClickTale do the rest. No code manipulation or additional development is needed! Read the rest of this entry »