As a good Englishman, it goes without saying that however busy I am, my day stops at 5pm for a cup of tea (with milk of course) and a crumpet. So you can only imagine my excitement when one afternoon, fully revitalized after sipping on Earl Grey’s finest, I came across Tealium one of the world’s leading tag management tools.

After one or two conversations with Ali Behnam, co-founder at Tealium, we were in business and are excited to announce that Tealium have now added ClickTale to the 120 other products offered through their service.

The new ClickTale integration allows users of Tealium’s Tag Management to add ClickTale to their site within minutes, and start watching recordings of their visitors’ browsing sessions immediately. This can all be done without any Javascript knowledge or bothering your IT team.

Read More »

Creating new technology and offering updated products/features is exciting for any business. After all, we techies know what we’ve got is great and ultimately easy to use, but now we are stuck with the challenge of communicating our (modest) genius to a diverse web of users. So, the question is, how do we overcome this challenge?

Introducing a New Feature or Product

As we profess over and over, all visitors are not created equal. Therefore, not only the way visitors use your site, but also the way they acknowledge and handle website changes differs as well. It is for this reason that modifications or updates made to your system/technology need to be subtly, but clearly explained. And the way you do this depends on your own visitors’ behavioral preferences.

Remember, we are all creatures of habit, and even slight positive changes can be a big deal to your users. So be patient with your visitors and they’ll be patient with you.

Learning through Example

Recently Gmail revamped their UI making their many web page components user friendly with a cleaner layout and some guiding instruction to introduce new features.

In order to help gmail users become aware of the new changes and options, they have included education tabs on new features and customizable settings.

Pull down menu education is a great way to teach about new updates, giving users the the option to have the explanation as part of their ui.

As you can see here above, the pull down designs are great for introducing new features, as they allow each individual user the option to display instructions or not. Depending on whether your visitor is a new user, a returning customer, or simply a customer who wants to learn more, the way in which they want to see and experience the UI on your website may differ.

Read More »

Today, we are excited to introduce the ClickTale Page Console, providing key performance indicators for webpages based on visitors’ actual behavior inside the page. Monitor high level performance and drill down to specific visitor sessions to identify usability issues and improve conversion rates!

We understand that each page of your website is a constant work in progress. The sooner you find errors, make improvements and monitor the impact of your changes, the sooner you can convert better and make more money. Our Page Console lets you achieve this simply and easily.

Instantly access a wide range of traffic trends and user statistics of your most important webpages.

Read More »

This week, ClickTale is proud to feature its NEW Conversion Funnel Segmentation. Easily segment, compare and optimize your conversion paths to suit your different types of visitors. Learn exactly where to focus and how to manage your marketing budget, and increase your ROI!

Want to gain an even higher return from your conversion funnel? Now you can break down your funnel according to your business needs. ClickTale’s Conversion Funnel Segmentation lets you expose any web page weakness and uncover every customer trend…all there will be left for you to say is WOW!

ClickTale's NEW Conversion Funnel Segmentation

Website optimization just got even easier and more exciting with ClickTale’s new products release for the New Year. Our simple yet sophisticated In-Page Analytics Suite will have online businesses making good on their New Year’s Resolutions this year…no excuses necessary!

Featured New Products

Form Analytics Drill-Down ^beta

Stop wasting unnecessary time to optimize your website! Get bottom-line answers that instantly communicate where and what’s not right with your web forms.
The new ClickTale Form Analytics Drill-Down identifies and reveals the weakest fields of your web form. Discover which fields take too long to fill, are most frequently left blank, and cause your visitors to leave.

Read More »

New Year’s Business Resolution #1: I shall not cause my visitors any frustration online.

Great job, etailers, on a successful online shopping season! If you are not completely satisfied with how your website usability held up during the holidays, no worries! There is no time like the present to improve your site for next year’s sales!

Let’s take a quick look at some of ClickTale’s unique web analytics products and features released over the past year that are sure to give you a jump start on your New Year’s business resolutions.
Read More »

Last month, ClickTale was pleased to announce the exciting launch of our Conversion Funnels, revolutionizing the way online businesses optimize their websites. In this post we will go through how to best utilize our funnels according to your business needs and website processes.

To begin, your automatically generated 3-step funnel is ready for you upon login to your ClickTale account; it’s based on the most popular 3 step path through your site in the last 30 days.  No setup is required.

You can then customize the Conversion Funnels to visually display the paths visitors follow through your website. Edit, add or delete any funnel step on the fly and adjust just two simple settings to model any business process. Read More »

We are happy to announce the addition of our Segmentation feature to the ClickTale Form Analytics Suite. Previously exclusive to our Visual Heatmaps, Segmentation enables online businesses to optimize their website according to the specific browsing behavior of different user groups. Filling out a web form is usually a key step in the conversion process of every website and, now, that process can be optimized even more. Businesses can segment out the various behavioral patterns to identify what’s preventing different visitor types from successfully completing online forms.

Your website visitors have a wide variety of objectives, and experience your website in many different ways. A web form that may seem easy to fill and clear to interpret for one visitor may seem complicated and confusing to another.

The ClickTale Form Analytics Suite is dedicated entirely to improving your online forms’ performance, ensuring that more visitors are able to easily and effectively complete your forms. The ClickTale Form Analytics Suite is composed of five reports: the Conversion Report, Drop Report, Time Report, Blank Field Report, and Refill Report. These reports reveal which fields on your forms take too long to fill, are most frequently left blank, and cause your visitors to leave.

Read More »

Today, we are excited to announce the launch of the ClickTale Conversion Funnels, helping thousands of online businesses become more profitable.

Conversion Funnels are used by businesses to monitor and optimize the performance of critical online processes. Website visitors go through these processes frequently, when checking out from an online store, booking a flight, or signing up for a newsletter, just to name a few. By applying the ClickTale Conversion Funnels, businesses can make these web experiences more successful, maximizing conversion rates and websites’ ROI.

Our revolutionary Conversion Funnels visually display the paths visitors take through a website, revealing how they successfully convert and where lost customers drop out. You learn which pages produce the highest conversion rates, and which cause the highest abandonment.

The way Conversion Funnels should be done

Unlike existing funnel reports which often require an expert to set up and are complex to use, the ClickTale Conversion Funnels have a friendly interface that handles the complexities of funnels for you, so you can get down to business! Read More »

We are happy to announce the addition of a new search module to our dashboard, delivering the full power of our comprehensive search from a simple, easy to use component. Now you’ll be able to search for specific customer videos directly from your ClickTale dashboard, in just a few clicks.

The module contains our four most popular search filters:

• Pages visited – find visitors based on the pages they visited within your site.
• Page count – find visitors based on the number of pages they saw within your site.
• Original referrer – find visitors based on how they came to your site.
• Events* – find visitors based on any behavioral or visitor events they encountered, such as a JavaScript error, clicking on a certain button, our coming from a specific email campaign.

Let’s look at a few simple examples you can try for yourself to find relevant and valuable customer videos:
Read More »