ClickTale Blog

“We’ve already noticed our conversion rate has TRIPPLED, and the number of clicks required to convert has reduced dramatically.”

- Ben Sebborn, Director, Skiddle Ltd.

Skiddle, one of the UK’s top entertainment websites, suspected that its visitors weren’t browsing their site the way they were supposed to. They therefore decided to use ClickTale to find out exactly how their visitors were interacting with their site, and to use its revolutionary behavioural analytics suite to optimize their customers’ experience. What they learned was extremely insightful and resulted in an amazing 345% bookings increase in just 4 weeks!!

Skiddle saw phenomenal increases in their restaurant bookings

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"With the data provided by ClickTale, we were able to cut abandonments by 50%!" - Ollie Pennington, Director, ServiceSeeking.com.au

By: Ollie Pennington, Director, ServiceSeeking.com.au

ServiceSeeking.com.au helps Australians get projects done by having businesses compete head to head for their work. The most important page on our site is the “Post Your Project” page where customers request new quotes. While projects were being submitted, our conversion rate was too low and we had to know what was going on inside the page.

We first heard about ClickTale from the Boagworld web design podcast and thought that watching movies of our visitors would be the best way to figure out usability issues on our site. Using their In-Page Analytics, we could finally figure out why our page was not converting as well as we had hoped.

Our “Post Your Project” form asks customers to give us 16 pieces of information. Using ClickTale’s Form Analytics Conversion and Drop Reports, we were able to see how many people were engaging with this form, how long it was taking to complete and which fields were causing customers to abandon the process.

From the Form Analytics reports we learned that:

• 44% of visitors left without engaging the form.
• 59% of visitors who did engage with the form abandoned it in the middle without submitting the form.
• 20% of visitors abandoned the form when we asked them to provide an approximate budget for their project.
• 10% of visitors abandoned the form when we asked them about their project location.

It became clear to us that asking for 2 pieces of relatively simple information (budget and location) was causing the bulk of the abandonments.
Using the great insights from our ClickTale data together with Luke Wroblewski’s book on web form design (discount offer below) we dramatically improved our conversion rate by taking the following steps:

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This catchy blog title caught our eye. Adam Howitt Consulting wrote an insightful and practical case study, illustrating how to use ClickTale’s Form Analytics to best optimize web form conversion rates, so we thought we’d share Adam’s article with you.

According to Adam:

“Google Analytics only tells you who came, who left and who submitted the form but provides no further insight into the underlying problems…To dig deeper you need to use a form analytics tool and I can’t recommend ClickTale enough.

After reviewing my client’s ClickTale data we removed some fields, renamed some and changed the options on others and just one week later he saw a 50% increase in number of leads submitted and conversion rates climbed from 25% to 36%.

As you can see it’s a big improvement from changes that took a couple of hours to implement…Fixing some of the issues on your forms is a cheap and effective way of increasing conversion rates which lead ultimately to a sustainable increase in revenue for the cost of less than a day of the Google AdWords campaign.”

Adam explains how simple and quick it is to use ClickTale, and how marketers can benefit from almost instantaneous increases in conversion rates. Read the rest of this valuable case study directly on the Adam Howitt Consulting Blog.

If you too have experienced improved conversions thanks to ClickTale, we would love to hear about it! Send in your story here.

We are excited to announce the launch of the ClickTale Conversion Report which helps maximize website conversion rates by optimizing online form performance. The Conversion Report reveals the entire online form conversion funnel showing where forms perform well, where they fail and how badly. This is the fifth report in our growing suite of Form Analytics for optimizing online forms.

Currently, you can access the entire Form Analytics suite including the Conversion Report by subscribing to a Free ClickTale subscription plan.

The Conversion Report reveals how many visitors:

• Landed on the page containing the online form
• Left without even touching the form
• Started filling-in some information
• Left in the middle without even try to submit the form
• Attempted to submit the form
• Left after trying and failing to submit the form
• Successfully completed the form

By understanding these metrics, marketing professionals can now analyze the entire conversion funnel of their online forms, discovering how well their forms perform and where they fail.

The Form Analytics Suite

Form Analytics is based on ClickTale’s unique ability to record and play back all visitor actions inside online forms including mouse movements, keystrokes and interactions with controls such as drop-down lists, check boxes, radio buttons, and more.

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We are happy to announce the release of Form Analytics (beta), ClickTale’s newest web analytics solution. Form Analytics reveals how visitors interact with online forms and provides recommendations that can increase shopping cart conversion, form completion rates and reduce visitor abandonment.

Form Analytics is based on ClickTale’s unique ability to record and play back all visitor actions inside online forms including mouse movements, keystrokes and interactions with controls such as drop-down lists, check boxes, radio buttons, and more.

Form Analytics exposes the friction points inside your forms that can cause visitors to become frustrated and leave by identifying:

• Which fields take the longest to complete
• Which fields are left blank and may be superfluous
• How often errors occur that force visitors to refill a field

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