Thanks to everyone who tuned in for our Form Conversion Webinar. Online forms are an incredibly important component of the conversion process, making it crucial to maximize their conversion potential.

If an online form is not meeting the needs or expectations of your visitors, converting customers becomes that much harder. Understanding where and why your visitors encounter trouble is the first step to form optimization.

We were happy to receive great feedback from our webinar participants about our best practices and Forms Analytics Suite, providing online businesses with tools to build, design and optimize their online forms.

For those of you who missed out, you can check out the webinar below. We look forward to hearing more of your feedback

Are Your Forms Performing?

We’re hosting a FREE UX Optimization Webinar tomorrow, July 14th at 11am EST to help you find out!

To Reserve Your Webinar Seat, Click HERE

Forms are a huge part of the conversion process and therefore need to be consistently optimized to meet visitor needs and dynamic online behavior. ClickTale’s Form Analytics Suite is a tool that helps you get this job done easily, efficiently, and effectively.

This webinar gives you the behind the scenes best practices that you may not have yet discovered and help you gain more from your analytics solution.

You definitely do not want to miss out!

Whether a checkout, a contact us, or a download, online forms are a large part of e-business success. However, if an online form is not meeting the needs or expectations of your visitors, converting customers becomes that much harder. Understanding where and why your visitors encounter trouble is the first step to form optimization.

Form Analytics is an essential tool that lets you learn and zoom in on exactly this. ClickTale’s own Form Analytics suite is dedicated entirely to helping you see exactly how to optimize your online forms and avoid visitor stumbling blocks.

ClickTale is hosting a FREE webinar dedicated entirely to showing you exactly what can be done with the powerful data your visitors are providing you. Learn what simple improvements can be implemented in your form redesigns that can have a huge impact on your bottom-line. This will take place on:

Thursday, July 14th @ 11am EST

To Register, Click HERE

We will feature a special guest speaker, Peter Tyler of Freestyle Accounting that will share how he was able to achieve his own form optimization using ClickTale.

Remember, space is limited, so reserve your spot today!

We are looking forward

About

Freestyle Accounting is an industry leading firm of contractor accountants providing accountancy and tax planning service to UK contractors, freelancers and consultants. Their comprehensive limited company accountancy service includes everything a contractor needs from initial company formation, business bank account setup and PAYE/ VAT registration, right through to quarterly VAT returns and annual accounts preparation, personal tax return, professional indemnity insurance, plus unlimited IR35 contract reviews and tax advice. The service is offered to contractors and freelancers throughout the United Kingdom, with offices based in Coventry and London.

Objective of Website

The main objective of the Freestyle Accounting website is to provide information on the company’s services and to persuade visitors to engage by completing their online enquiry form used as leads for its sales team.

Challenge

Freestyle Accounting was using Google Website Optimizer to run split usability testing on its webpages. However, it was still not able to explain why visitors were abandoning its homepage or failing to complete the enquiry form. It needed to understand what visitors were doing inside the webpages.

Solution

Freestyle decided to use ClickTale to discover why a large number of visitors were abandoning its homepage and its form conversion funnel.

These are the tools Freestyle used and what it discovered using each one.

Read More »

May Marketing Madness Content Week, Post #19

By Adam Greco

Senior Partner, Web Analytics Demystified

While every business hopes people read everything in glorious detail on their website, the truth is that in today’s busy world of 140 characters, people skim content. It is the reason CNN puts bullets at the top of its articles because it knows people are too lazy to read the entire thing!

I can illustrate the skimming effect in a fun story…As a frequent blogger, I often write pages of (what I think) is super-useful information. I spend time thinking about the content, come up with good examples and do my best to structure it in a way that makes sense to the reader. The same is true for any website content. However, I never really knew how people consume my content. Using web analytics I could see which blog posts were more popular than others and look at time spent on the page for an indication of interest. I thought I was pretty good.

Read More »

Form Optimization Tips – Focus on the Fields That Matter
By Adam Greco

May Marketing Madness Conversion Week, Post #5

People hate forms…let me say that again…People hate forms! Having spent a few years working at one of the most well-known lead generation sites in the world, I have learned everything there is to know about forms. Given how easily accessible/shareable personal data has become on the Internet, people have become extremely greedy with their personal information.

Less Is More

One of the biggest mistakes website owners make is asking for too much information. If you were single and saw a groovy person across the bar, would you go up to them and ask them for their name, address, phone number and e-mail address the minute you said hello? Of course not! They would think you are a stalker! Then why are you doing that online? Like in the bar, sales is about building relationships – the more I get to know about you and like you, the more open I am to giving you my information.

The Ugly Truth

Here is a real-life story to show you how bad it is out there. For one website I worked with, we noticed that the most prevalent scenario was that visitors were clicking the “Form Submit” button without filling out any fields. We weren’t exactly sure why they were doing this so we implemented ClickTale on the form so we could watch people exhibiting this behavior and make sure it was really happening! Sure enough, we saw it over and over again. Then we did a few surveys asking why people were doing this and, finally, someone summarized it for us by saying, “By clicking the submit button, I can see which fields are truly required and only fill out those fields…” Pretty sneaky huh?

Don’t Be Lazy!

The ironic thing is that it is usually the companies that do the least with the data collected that ask for the most number of form fields to be filled out. The primary reasons for asking for information should be so that you can give your prospects something in return. For example, “if you give me your e-mail address, we can send you a cool white paper that would normally cost you money to read” or “if you have filled out a form for Product X, we will make your next visit more meaningful by tailoring it to your stated needs”.

Read More »

May Marketing Madness Conversion Week, Post #3

Converting customers want to feel safe and in control when making their purchases. Therefore, in return for their honest info, you need to be up front about yours.

Safe and Secure Forum: First off, it is definitely worth your while to invest in TRUSTe logos and an HTTPS URL for payment transactions. Creating a secure channel over an insecure network is especially important for customers doing their online shopping outside the comfort of their own home. This reduces their hesitation and increases their chances of completing a purchase.

Safety first! Give your customers reassurance during their checkout process, including abundant product, delivery, and shipping information.

Form Fields: Just the sight of a ridiculously long form is already cause for caution and page abandonment. Before you add honest info, see what fields you can take away. Determine which are necessary for your site’s individual checkout process (not anyone else’s). Form analytics can help you determine which fields take too long to fill, are most frequently left blank, and cause your visitors to leave.

Images + Quantity of Product Purchases: Include this information in the product information. This decreases customers’ need to browse back and waiver on their purchase.

Delivery Details + Shipping Costs: The more info you can provide here, the better. This leaves the visitor with little or no doubt as to how much and approximately when they should expect their purchase, encouraging them to proceed onwards with the purchasing process. You may also want to consider discounting your shipping costs and letting your customers know, right on the checkout page itself.

Bold, Clear Totals and Order Reviews:The color, text, and placement of purchase totals and order reviews should ease customers towards that final click.

Divulging a lot of personal and financial information can bring a lot of customer insecurities. These best practices can help reduce buyers’ hesitation and increase your conversions.

This post is one out of ClickTale’s month long May Marketing Madness series. Each of our daily posts will highlight and explain today’s best practices, useful tips and smart tools to measure and improve your online business performance. This week focuses on conversion. Make sure to stay tuned for more great posts!

Valentine’s Day is just like any other day for us online marketers, as we spend the whole year strategizing how to gain the affections of our customers. And forget monogamy! We have to seduce an entire international community of online users. Have a look below and learn what web tools can help you win over your customers at any stage of your relationship.

The First Date

First time visitors to your site simply want to be swept off their feet. Woo them with your web design, your marketing pick-up lines and/or your sexy product offerings. Remember, don’t make it seem like you are trying too hard with abundant banners and busy content. Play it cool, casual and clean. Also, FYI, playing hard-to-get does not work online. The easier visitors can navigate your site, the sooner they’ll be begging for conversion, or better yet, a second visit.

Read More »

Website optimization just got even easier and more exciting with ClickTale’s new products release for the New Year. Our simple yet sophisticated In-Page Analytics Suite will have online businesses making good on their New Year’s Resolutions this year…no excuses necessary!

Featured New Products

Form Analytics Drill-Down ^beta

Stop wasting unnecessary time to optimize your website! Get bottom-line answers that instantly communicate where and what’s not right with your web forms.
The new ClickTale Form Analytics Drill-Down identifies and reveals the weakest fields of your web form. Discover which fields take too long to fill, are most frequently left blank, and cause your visitors to leave.

Read More »

A Case Study With Digital Results

The “results” are in…digital marketing agency, Digital Results, sees a 600% increase in form conversion after using the ClickTale solution!

“ClickTale actually prompted us to re-design our ENTIRE website!”
ClickTale recently had the pleasure of interviewing Russell Bishop, Web Designer at Digital Results Marketing Agency. He shared with us his website’s positive experience and impressive improvements since using the ClickTale solution. We were very excited to learn about his ClickTale story.

CT: So Russell, tell us a bit about your site.
DR: Digital Results is a full service digital marketing agency that specializes in web design. Our experienced and talented team of specialists creates innovative new websites and web apps for primarily B2B companies.

Digital Results homepage

CT: How much daily traffic does your site receive?
DR: On average, our website receives just under 3000 unique visitors a month (90 a day), depending on the activity on our blog. Read More »