ClickTale made it into the top 10K World Wide Web sites, as ranked by Alexa! We are very grateful to you, our visitors and customers for your traffic and look forward to having you back to our site very soon On our end, we shall continue to provide you with revolutionary products and features, as well as valuable content that can benefit your business.

Just to give you a bit of background, an Alexa ranking is calculated according to the total number of internet users who install an Alexa Toolbar on their browsers (which is in fact millions of online users). The total site score is a three month average of these users, as well as their number of pageviews on your site. A high Alexa score is also beneficial to a site’s page rank, and its SEO efforts.

We look forward to giving you more good updates!

Guest Article by Eliran Mesika

Over $1 billion in online sales were spent this year on Cyber Monday alone… and the holiday season has only just begun!

‘Tis the season to shop and, chances are, visitors arriving to your website want to buy! So don’t give them a reason to bounce away from your site empty-handed. By evaluating and gearing up your website design for the holidays, you can give your customers what they want and improve your conversion rates.

Spruce Up Your Landing Pages

The design of your landing pages is in essence a window display of your products, attracting visitors to become shoppers. Let your landing pages entice your visitors to enter and start navigating your site. Pay attention to how certain webpage elements either help or hurt the conversion process. Read More »

Guest Article by Billy Attar

Professional blogging is an integral part of many businesses’ marketing agendas. Successful blogs can bring visitors to your site, spark interest in your products, and attract a larger fan base. However, as seen with many of our own ClickTale clients, getting good readership to your blog is often not a reflection of the quality or quantity of content you are creating – it is a function of the way the blog is presented.

By using an In-Page Analytics tool, such as ClickTale, you can easily evaluate your visitors’ engagement with your content and improve the effectiveness of your blog design. Mouse Move and Mouse Click Heatmaps reveal where on the page your visitors move, hover, and click their mouse. Attention Heatmaps can tell you how long they spend on each section of your content. Scroll-Reach Heatmaps show you how far down the page visitors are willing to scroll.

Use Mouse Move Heatmaps to see how visitors are interacting with your content.

If after evaluating your Heatmaps, you find that your visitors are not interacting with your blog as expected, do not be discouraged, as even minor fixes can have a major impact on your readership!
Read More »

Over the last few days, online privacy has been brought to the international foreground as the EU calls for stronger protection of Internet users’ personal information. The Justice Commissioner for the European Union, Viviane Reding, announced new legislation set to be introduced next year, which will replace current 15 year old laws. “We need to bring our laws up to date with the challenges raised by new technologies,” Reding said in a press conference last Thursday. This comes exactly one year after government officials in Germany tried to ban the use of Google Analytics.

The capturing and storing of IP addresses is a pivotal point in the discussion, with legislation varying from country to country. In theory, an IP address could be used to tie a visitor back to a physical address, and therefore to an individual, with or without the user’s consent. Germany, boasting the strictest guidelines regarding IP address collection, has set down four main restrictions companies must adhere to when collecting this level of personal data:

1. Users must consent to their data being collected.
2. The company needs to allow users the right to object or verify their information.
3. The company needs to delete the information of a certain user at his/her request.
4. IP address information is saved for a limited period of time only.

The US, though not as tough as Germany or the rest of the EU when it comes to privacy laws, is soon expected to follow suit. At the moment, Google saves full visitor information for 18 months, after which they “anonymize” the data by masking the last few digits of the IP address. However, as pressure mounts from groups such as the Electronic Frontier Foundation, this could soon change.

The ClickTale “IP Free Tracking” Pledge

At ClickTale, we have always regarded end-user privacy as a top priority, and today we want to go one step further to strengthen that commitment.

From November 21st, ClickTale will no longer store visitors’ IP addresses.

When a visitor comes to a site using ClickTale’s web analytics, our system will extract the country of origin from the IP, but not store the IP itself within our system. This makes ClickTale the first web analytics solution in the industry to offer such a promise.

This pledge adds to ClickTale’s existing privacy policies, which include:

• Full opt-out service – ClickTale was and still is the first and only web analytics solution to offer a full “opt-out” service to anyone who does not wish to be recorded. This is as simple as going to our opt-out page and clicking the “Disable Clicktale” button. You will then no longer be recorded by any ClickTale customer.
• Absolute transparency – All ClickTale customers must state clearly in their websites’ privacy policy that they use ClickTale, what information they record and what they use this information for. Furthermore, they must provide a link back to the opt-out page as mentioned above.
• ClickTale does not display un-submitted information – In addition to never collecting user passwords, or any other information deemed as “sensitive”, ClickTale never displays information typed into an online form that was not subsequently submitted. For example, if you are half way through filling in a checkout page, and then decide not to complete your purchase, any personal information you have already typed in will not be shown to a ClickTale customer while viewing the video session playback. (Note: As ClickTale knows a keystroke took place, but does not show what it was, this does not affect the performance or accuracy of our Form Analytics suite.)
• No cross-domain tracking – ClickTale does not track visitors moving from one domain to another, even if they are both owned by the same customer. This gives each visitor a unique identification per site, and stops ClickTale customers from creating personal “profiles” based on cross-domain behavior.

We’d love to see other web analytics solutions take the same pledge in the next few weeks and months. In the meantime, you can continue using ClickTale’s incredible suite of web analytics reports, rest assured that your visitors’ privacy is 100% secure.

Shmuli is the Director of Marketing and Communications for ClickTale, the world leader in In-Page Analytics. A self proclaimed “web analytics geek”, Shmuli has spent an unhealthy amount of time focusing on web analytics, conversion rates and usability. Through his obsession, he aspires to help websites worldwide reach their maximum potential and obtain the love of their visitors.

Many of our customers often ask what we mean when we say “In Page” web analytics, a term we coined several years ago. In this post, we’ll take a quick look at what In-Page analytics is, how it differs from other types of web analytics and why you need to use it.

What is In Page Analytics?

Most web analytics solutions capture visitors landing on a web page and monitor their movement from page to page within a site. This is great for collecting quantitative information about your website traffic, with pageviews, number of visitors and time on page being the key metrics. However, this traditional approach to web analytics can’t tell you much about what visitors do once inside these pages.

That’s where In-Page analytics comes in. It focuses on visitor interactions inside these pages, recording everything from mouse moves and clicks to actual keystrokes. This gives a much more qualitative, almost intimate, view into what your visitors are focusing on and interacting with inside the pages themselves.

Read More »

Guest Post by Igor Soshkin, CEO, ShoppingCartElite.com

You cannot think of ClickTale as another cool feature that is available for your online business. It is mandatory service for every ecommerce site and if you don’t take advantage of it, you may be losing thousands of dollars annually. My name is Igor Soshkin and I am the CEO of ShoppingCartElite, our company offers a very advanced and sophisticated ecommerce shopping cart platform, and I’m here to talk a little bit about our experiences with ClickTale.

Some entrepreneurs might think that using ClickTale is a one-time optimization job, but in reality ClickTale can and should be used every single day to monitor your visitors’ interactions with your website.

WE USE CLICKTALE:

• To optimize visitor behaviour on the template level of the website. This task is usually done by designers and developers working together.
• We research the template to enhance the experience of the visitor, so the visitor can have an easy time getting from point A to point B.
• We also enhance the call to action on each web page, so the visitor does exactly what we want to them to do.

Read More »