Seven Top Web-Analytics Experts to Follow on Twitter

Mitch Schneider
August 14, 2013

As web-analytics professionals, we all crave top notch, fresh content to expand our knowledge and stay up to date with what’s been going on in our industry. But our days are filled being pulled in many different directions, which can make it really challenging to keep up with all the new and top content on the web.

In order to be in the know and to advance your career, keep on top of best practices, cool tips and free website swag, you should acquaint yourself with these seven personalities if you’re not already following them already. Learn the terminology these well-established and up-and-coming digital and web analysts are using and what trends they are talking about; these are the words and phrases you’ll need to know and drop into web analytics conversations on a regular basis.

twitter bird follow me Seven Top Web Analytics Experts to Follow on Twitter

  • Avinash Kaushik @avinash – The original guru of web analytics, Avinash is now the Digital Marketing Evangelist at Google.
  • Jim Sterne @jimsterne – Founder of the eMetrics Summit and the Digital Analytics Association (DAA), Jim has been at the forefront of Internet marketing since the beginning.
  • Rudi Shumpert @RudiShumpert – The  man to follow for the latest on tag-management systems.
  • Justin Cutroni @justincutroni – The  new Google Analytics Advocate responsible for helping organizations to integrate data analysis into their decision making processes.
  • Adam Greco @adamgreco – A  long-standing member of the web-analytics community, Adam has been involved in shaping the industry to ensure that web-analytics data can be used to actively help businesses.
  • Gary Angel @garyangel – Gary is described by Semphonics as a groundbreaking pioneer.
  • Michele Kiss @MicheleJKiss – Michele has great articles on her old blog and is building up a new blog at Web Analytics Demystified, where she has recently become a partner.

7 Twitter Experts1 Seven Top Web Analytics Experts to Follow on Twitter

 

Why should you follow them? Because they are in the know! Whether you’re a rookie in web analytics or have already built a reputation for yourself, following these professionals will help you build an excellent knowledge base of what’s going on in the digital-analytics sphere. Stay on top of conferences, innovations, lectures; be updated whenever a new blog post or article is published; get comfortable with the vocabulary of web analytics; and communicate more closely with some of today’s top personalities in the digital-analysis world. After all, in this fast-paced industry, if you remain standing in the same place, you’re actually falling behind.

Please share your thoughts in the comments section or on Twitter, or Facebook where we are always listening.

Want to learn more about how the ClickTale system can help you optimize your website and increase conversion rates? Click here.

 

 

 

Integration Options to Increase Your Digital Marketing Power

Mitch Schneider
August 7, 2013

Do you want to understand how ClickTale Core integrates into your online optimization cycle? Walk with us through this webinar to see how you can increase your digital marketing power using ClickTale Core in conjunction with the leading tools and platforms in web analytics, A/B testing and voice of customer.

Seton ClickTale Heatmap Integration Options to Increase Your Digital Marketing Power

In this webinar you will see real examples of leading companies using ClickTale Core to gain further insights and knowledge about visitors’ behavior. It covers three case studies:

  1. RSA – Web Analytics Integration
  2. Brady Corp – A/B Testing Integration
  3. Hotels London – Customer Voice Integration

Don’t miss our next webinar. Register for ClickTale’s free live training sessions by clicking here!

Please share your thoughts in the comments section or on Twitter, or Facebook where we are always listening.

Want to learn more about how the ClickTale system can help you optimize your website and increase conversion rates? Click here.

 

 

How to Track and Optimize Your Marketing Campaigns

Mitch Schneider
June 26, 2013

Want to take the guesswork out of marketing and ensure you’re spending your money wisely? We’ve put together this webinar to help you learn how to cut your marketing budget by identifying which elements of your campaigns give you the best ROI.

In this webinar, we’ll be going over 4 main aspects of how to track and optimize your marketing campaigns .

  1. Marketing Channel & Traffic Source
    Let’s focus on 2 channel segments – Marketing  Channel. What channel did your clients come in from?  Did they come in from PPC, SEO, Email marketing, Referral, social networks?
    Traffic source – Not a specific marketing channel,e.g. Google, Bing, Yahoo. We used a segmented view funnel so we can see side by side conversion.
  2. Landing Page Optimization
    We identified problem areas. This specific marketing channel isn’t performing the way we like, so instead of leaving it entirely, we want to understand how to improve this weak area. How do we maximize the interaction here? The first area to focus on is the landing page.  Improving your landing page performance not only boosts your SEO ranking, but in terms of  paid traffic and PPC you see it increases your Adwords quality score which lowers your cost per click on both display and PPC campaigns. The key here is to understand the visitor intentions. When you know why your visitors is looking for your site and what they want to do you can then tailor your landing page exactly towards what they are looking for. A/B test your landing page so you’re not guessing what works and what doesn’t work.
  3. Keyword Optimization
    Understanding the intention behind a search term is the key behind high-converting marketing campaigns.  A lot of times we’ll  break up marketing campaigns based solely on linguistics and semantics. When we really should be looking at what the visitor was looking to accomplish when they put in a search keyword? What’s their intended activity? Once you understand that, you’ll be able to tailor the experience, the advertisement and the landing page directly back to the visitor and it will increase conversions . This will also help you budget wisely so that  in terms of paid marketing campaigns understanding how visitors from a specific keyword react helps you understand what keywords are worth placing a higher bid on.
  4. Integrations
    You have to look at the full picture in order to take as much of the guess work out of marketing as possible. You need to make sure that data does not stand alone. You’re not just getting one picture from one side, you should look for the full picture of visitor interactions, both quantitatively and qualitatively. Understand why one factor converts better than another.

Don’t miss our next webinar. Register  for ClickTale’s free live training sessions by clicking here!

Please share your thoughts in the comments section or on Twitter, or Facebook where we are always listening.

Want to learn more about how the ClickTale system can help you optimize your website and increase conversion rates? Click here.

 

 

 

 

 

Unleash The Analytics Superstar In You

Peter Gorne
April 15, 2013

What are the best strategies for slashing your marketing budget? Can you analyze the data at your fingertips effectively to increase conversion rates? Which ClickTale features best match your website’s needs?

ClickTale is now offering a series of FREE live training sessions with our Customer Experience Consultants and Product Specialists that give you the tools and ideas to optimize your usage of ClickTale, including:

  • Quick run-throughs introducing ClickTale’s value and capabilities
  • Advanced training teaching you how to use the tool efficiently

Click here to register for our free training webinars!

Our value-packed series of webinars offers you the following sessions in the coming weeks:

Getting Started: ClickTale 101

8MayLeore Unleash The Analytics Superstar In YouUnderstand your customers’ online experience and improve the usability of your site to obtain better results. This webinar, designed for beginners, will be offered by experienced ClickTale Product Consultants and Account Managers on April 17, May 8 and June 5.

Sign up NOW for the May 8th webinarSpace is limited!

Improving Usability

23AprilOra Unleash The Analytics Superstar In YouExamine websites in different industries and understand customer divisions and past mistakes, assessing what went wrong and how to implement changes that maximize benefits. Customer Experience Consultant Ora Levit looks at a range of websites and discusses how they have been improved, all in real time.

Improving Your Site Performance

21MayJessica Unleash The Analytics Superstar In YouLearn how to leverage current data to see what is really working on your website. By identifying bugs in real time and making changes while they are happening, Customer Experience Consultant Jessica Braman teaches you how to stop losing customers due to unidentified problems on your site.

Tracking and Optimizing Marketing Campaigns

18JuneEsther Unleash The Analytics Superstar In YouIf you’re spending too much on marketing campaigns, learn how to cut your marketing budget by identifying which elements of your campaigns give you the best ROI. Customer Experience Consultant Esther Shatz teaches you to use ClickTale to track how customers from different campaigns behave (and convert) on your site.

To register for ClickTale’s free live training sessions, click here!

 

Learn from the Pros: An invitation to The IBM Digital Conversion Summit

ClickTale
July 17, 2012

 

We’d like to invite all of our readers to the upcoming webinar being hosted by IBM. This is a great opportunity to learn how to improve your digital marketing and turn visitors into customers.

 

The webinar will cover:

  • Best practices for conversion optimization
  • How tag management will impact the future of marketing and analytics.
  • How you can use data extensions and tag management to be more agile in responding to change and real-time behavioral data to allow for new online marketing practices
  • Techniques using the IBM gold tag to address the needs of each stage of the funnel, from prospect to customer to loyal advocate

Panelists include ClickTale’s Sr. Product Evangelist, Shmuli Goldberg together with executives from three other IBM Certified Partners.

 

The webinar will be held on Thursday, July 26 at 10:00am PT.

 

Click here to view the rerording

 

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