Communications service providers struggle to reach, engage, and move their audiences to action. With a highly competitive market and the need to remain lean, they face several strategic user experience questions on websites and apps:

How to more effectively encourage e-service?

Self-service and e-service are the keys to lowering the burden on call centers. How can we enhance usability to facilitate faster, more focused resolutions to customer queries?

How to optimize the sales funnel?

For existing and new subscribers, cross-selling, upselling, and accessory sales create important revenue streams. How can our offers and on-screen placements generate higher engagement and more conversions?

Does the self-provisioning interface work?

Do users understand our self-provisioning system? How can we maximize self-provisioning usability and lower call center usage?

How to ensure website or app differentiation?

In a commodity market, usability and engagement are real differentiators. How engaged are our users with our website or app?

Our Customers

RingCentral is a leading provider of global enterprise cloud communications and collaboration solutions. Serving over 350,000 businesses worldwide, RingCentral provides a more flexible and cost-effective platform — in comparison to on-premises legacy systems — that unites today’s mobile and distributed workforce.



Sky is Europe's leading entertainment company, serving 23 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. From exclusive partnerships with HBO, Showtime and Warner Bros. to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. 

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Since implementing Clicktale, we are able to conduct much more detailed analyses, resulting in about an 8% growth rate per test. And by comparing our growth before and after using Clicktale, we have experienced a 35% increase in average uplift in conversion rate.” Kohei KagamiChief of Digital Marketing Strategy, Sony Network Communications
Talk to us to explore how customer experience analytics can improve your business